Rockstar is a subsidiary brand of video game distributors, developers, and publisher Take-Two Interactive. He owns many popular releases such as Midnight Club arcade racing, Max Payne neo-noir shooters, Manhunt survival horror, and Red Dead action-adventure games. But the most famous franchise is Grand Theft Auto, an open-world action game. This game is the fifth most sold game globally and has been featured more than ten times in Guinness World Records.
Meaning and History
Rockstar came into being in 1998 when Take-Two decided to use the assets it bought from BMG Entertainment. BMG Interactive was liquidated shortly before, but its executives moved to Take-Two, leading the new project. They continued to develop the famous GTA franchise and, in parallel, were engaged in creating other video games for consoles and computers.
And Rockstar is not just one studio. It owns an international publishing headquarters and nine subsidiaries in Canada, the United States, Scotland, England, and India. They are united by logos similar in structure, which differ only in color schemes. The brand’s name is encrypted in the visual symbol: it is hinted at by a large black letter “R” merging with a five-pointed star. This design has been in use since 1998 and has never changed since then.
1994 – 1998
In 1994, BMG Entertainment established its multimedia division to promote video games for computers, the SEGA Saturn, and the PlayStation. His trademark bore the words “BMG INTERACTIVE” split into two lines. The abbreviation was at the top – under the inverted red triangle, which coincided at right angles with the indentation in the middle “M.” A high contrast serif font was used for all three letters.
The second line, separated by a red horizontal line, was the word “INTERACTIVE.” For this part of the name, the designers chose a bold grotesque, and they had to reduce the size of the letters so that they did not go beyond the top line.
1998 – today
In 1998, Rockstar Games was founded. It became the direct heir to the BMG Interactive brand, which Take-Two acquired. The new video game publisher’s logo contains an orange square with rounded edges. Inside is a large black “R” written in elegant italics and connected by the right leg with a white five-pointed star. Both the square and the star have thin black outlines.
Font and Colors of the Emblem
Rockstar uses a simple symbol for visual identification, consisting of geometric shapes and a large “R.” It applies to all company divisions. The same graphic sign is found in games, where its animated version with a soundtrack is presented. The five-pointed star represents high status, knowledge, light, and perfection.
The only letter in the logo refers to the Neue Helvetica Pro 86 Heavy Italic font. In addition, she has similarities with Ashu and Helvetica Bold, but the overlap is inconsequential. The capital “R” has no serifs, but it looks dynamic due to the tilt to the right and gently curved stem.
The main emblem of Rockstar Games is dominated by orange, which is used for the square. A white star stands out in the middle as a pale spot. The letter and outlines are black to create the necessary contrast.