Rosegal Logo PNG
Rosegal: Brand overview
Rosegal entered the e-commerce market in 2007, with its administrative center in the United States but roots in China. Initially, this online platform focused primarily on women, offering a variety of clothing and accessories at affordable prices.
Over time, Rosegal began to diversify its offerings. After focusing on women’s clothing, the company moved into areas such as men’s clothing, home goods, electronic gadgets, beauty products, and more. An important role in the company’s growth has been the establishment of a robust global supply chain, which has made international shipping seamless for customers.
In 2022, Rosegal has carved a niche for itself on the global stage. The company shipped orders to more than 100 countries. The company excelled in localization by translating the content of its website into six languages: English, French, German, Portuguese, Russian, and Spanish. This multilingual approach has helped the company better target a diverse customer base.
A key element of Rosegal’s marketing machine is an active digital presence, especially on social media platforms such as Facebook and Instagram. These platforms increase brand awareness by attracting a huge number of visitors to its website. The brand’s accessibility mantra is reinforced by its close collaboration with Chinese manufacturers and commitment to the direct-to-consumer e-commerce paradigm.
Today, Rosegal’s influence is felt around the world, delivering countless fashion and lifestyle products to consumers each year. Although headquartered in the United States, the company relies heavily on its operational backbone in China to realize its vision of making fashion accessible to people around the world.
Meaning and History
What is Rosegal?
Rosegal, originally from China, has achieved significant success around the world. The company’s user-friendly website caters to different language needs, providing content in six languages, and its delivery network spans over 100 countries! The diverse product range includes fashionable and inexpensive items, including apparel, accessories, home furnishings, and electronic devices.
2007 – 2019
2019 – 2023
2023 – today
The fact that this online store is associated with fashion is evident from its flying logo. It is expressive, sophisticated, and serious at the same time. The name is in soft italics, reminiscent of handwritten text. The letters are bold and mostly unconnected; only the last two syllables are connected. Three characters draw attention: the letter “R” in a vignette, the letter “e” with a red petal on top, and the letter “g” with an elongated tail. The simplicity of the emblem is manifested in its two-dimensionality, monochromatic, and lack of clutter.
The emblem seems to keep in itself a certain mystery, especially the special letters. The red petal on the letter “e” is like a small seasoning in a good dish, making you look at it twice. The long tail of the letter “g” makes you want to know more about the brand.
Rosegal color codes
| Amaranth | Hex color: | #d23952 |
|---|---|---|
| RGB: | 210 57 82 | |
| CMYK: | 0 73 61 18 | |
| Pantone: | PMS 1785 C |
| Black | Hex color: | #010101 |
|---|---|---|
| RGB: | 1 1 1 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Black 6 C |
