The RugsUSA logo embodies comfort, quality, and style, reflecting the company’s commitment to offering a variety of rugs and home products that help create a cozy and aesthetically pleasing space. The design emphasizes a dedication to high standards and attention to detail, providing customers access to items that can seamlessly complement any interior and make a home more comfortable and inviting.
RugsUSA: Brand overview
Founded in 1998 by Koorosh Yaraghi, RugsUSA originated in New Jersey as an independent online organization primarily selling rugs. With the advent of the 21st century, the company has spread its wings by introducing a variety of rug designs that include contemporary trends, classic charm, transitional, and shag and outdoor rugs. Going beyond floor decoration, RugsUSA began to look at rugs as decorative elements.
In 2010, the company cemented its reputation as the leading online destination for rug lovers in the United States. A staggering collection of over 100,000 rugs, complemented by customer-friendly services such as free shipping and month-to-month returns, set RugsUSA apart from the rest.
In the years that followed, RugsUSA reached unprecedented heights. The company has established warehouses and distribution centers throughout the United States, ensuring prompt deliveries. The range of products offered further expanded to more than 200,000 rug options.
Today, RugsUSA’s influence extends beyond the United States to customers in more than 100 countries. The visionary leadership of the company’s founder, Koorosh Yaraghi, has been instrumental in building the brand’s reputation for a broad assortment, competitive pricing, and impeccable customer service. Staying true to its roots, RugsUSA operates as an independent company, and its nerve center remains in New Jersey.
Meaning and History
What is RugsUSA?
RugsUSA is a privately held company headquartered in Cranbury, New Jersey, that employs over 200 employees and ships to over 100 countries worldwide. Offers a wide variety of rugs online, from floor rugs to decorative rugs.
1998 – 2003
2003 – 2007
2007 – 2014
2014 – 2019
2019 – today
The logo of a well-known American company that sells rugs and carpet products is designed as a simple text solution. This approach emphasizes simplicity and conciseness, allowing customers to focus on the brand name. The emblem consists solely of text printed in bold, sans-serif font. The letters are smooth, without unnecessary elements, with a perfect balance of angles and curves.
Visually, the emblem is divided into two segments. The word “Rugs” is printed in a lighter, bold font compared to “USA,” where all the characters are connected.
The straightforward appearance of the visual mark makes it easy to read. The lighter boldness of the word “Rugs” hints that the main focus of the name is on “USA,” which appears more prominent and inspires trust. The connected characters in “USA” create a sense of unity and strength while conveying calmness and confidence.
This logo effectively reflects the company’s values—reliability, unity, and emphasis on the American origin of the products, which is important to customers who trust the quality of goods made in the USA.