RugsUSA Logo

RugsUSA LogoRugsUSA Logo PNG

RugsUSA: Brand overview

Founded in 1998 by Koorosh Yaraghi, RugsUSA originated in New Jersey as an independent online organization primarily selling rugs. With the advent of the 21st century, the company has spread its wings by introducing a variety of rug designs that include contemporary trends, classic charm, transitional, and shag and outdoor rugs. Going beyond floor decoration, RugsUSA began to look at rugs as decorative elements.

In 2010, the company cemented its reputation as the leading online destination for rug lovers in the United States. A staggering collection of over 100,000 rugs, complemented by customer-friendly services such as free shipping and month-to-month returns, set RugsUSA apart from the rest.

In the years that followed, RugsUSA reached unprecedented heights. The company has established warehouses and distribution centers throughout the United States, ensuring prompt deliveries. The range of products offered further expanded to more than 200,000 rug options.

Today, RugsUSA’s influence extends beyond the United States to customers in more than 100 countries. The visionary leadership of the company’s founder, Koorosh Yaraghi, has been instrumental in building the brand’s reputation for a broad assortment, competitive pricing, and impeccable customer service. Staying true to its roots, RugsUSA operates as an independent company, and its nerve center remains in New Jersey.

Meaning and History

RugsUSA Logo History

What is RugsUSA?

RugsUSA is a privately held company headquartered in Cranbury, New Jersey, that employs over 200 employees and ships to over 100 countries worldwide. Offers a wide variety of rugs online, from floor rugs to decorative rugs.

1998 – 2003

RugsUSA Logo 1998

2003 – 2007

RugsUSA Logo 2003

2007 – 2014

RugsUSA Logo 2007

2014 – 2019

RugsUSA Logo 2014

2019 – today

RugsUSA Logo

A well-known American company that sells carpets and rugs has a text-only logo. The design emphasizes simplicity to keep the attention of customers on the name. The logo contains only text typed in bold sans-serif font. The letters are smooth uncluttered, with a perfect balance of angles and curves. Although the lettering looks like one word, visually, it is divided into two segments. The word “Rugs” is less bold compared to “USA,” where, incidentally, all the glyphs are connected.

The straightforward look of the logo makes it easy to read and memorable. The less bold “Rugs” hints that the main thing is the word “USA,” which is bolder and makes you think that it can be trusted. The joined glyphs in the word “USA” create a sense of unity and strength, yet calmness.

RugsUSA color codes

Prussian BlueHex color:#0d2540
RGB:13 37 64
CMYK:80 42 0 75
Pantone:PMS 289 C