RwandAir Logo PNG
RwandAir: Brand overview
On December 1st, 2002, RwandAir was established under the name New Rwanda Express. The Rwandan government initiated this venture to foster national aviation growth and enhance the country’s connectivity with the region and beyond. This was a strategic move to aid Rwanda’s recovery and development following the tragic events 1994.
New Rwanda Express commenced operations in 2003, starting with domestic flights and a few regional routes. The initial fleet comprised a few small leased aircraft, enabling the airline to begin its journey with minimal investment.
In 2004, the company rebranded itself as Rwandair Express, reflecting its aspirations to expand its presence in the regional aviation market.
By 2007, the airline acquired its first owned aircraft, a Bombardier CRJ200. This acquisition increased flight frequency and launched new routes to neighboring countries.
In 2009, the name was shortened to RwandAir as part of its strategy to establish itself as the national carrier and mark its ambitions for international expansion.
2010 saw a significant fleet modernization program with the acquisition of two new Boeing 737-500s. This upgrade improved service quality and expanded the route network.
The company made a significant leap in 2011 by starting operations beyond Africa, with Dubai being its first intercontinental destination, thus opening new global market opportunities.
2012, the airline continued its fleet enhancement by adding two new Boeing 737-800NGs. These modern aircraft enabled effective competition with major regional carriers regarding comfort and efficiency.
RwandAir achieved IATA Operational Safety Audit (IOSA) certification in 2014, affirming adherence to international safety and quality standards.
In 2015, the airline inaugurated a new state-of-the-art headquarters in Kigali, signaling growth and ambition to become a leading carrier in the region.
The arrival of the first wide-body aircraft, two Airbus A330s, in 2016 allowed the commencement of long-haul flights and further expansion of the international footprint.
In 2017, flights to London and Mumbai were launched, marking significant milestones in global expansion efforts.
By 2018, plans were announced to join a global aviation alliance to enhance cooperation with other airlines.
The route network continued to broaden in 2019, adding new destinations in Africa and beyond, including Guangzhou in China.
In 2020, despite facing unprecedented challenges in the aviation industry, the airline remained resilient, adapting operations to the new market conditions while working to strengthen its market position.
Meaning and History
What is RwandAir?
This is Rwanda’s national carrier, based in Kigali. It is known for its ambitious expansion strategy and its role in developing Rwanda as an aviation hub in East Africa. It operates a modern fleet, including Airbus A330 and Boeing 737 aircraft, serving routes in Africa, the Middle East, Europe, and Asia. The airline’s uniqueness lies in its Dream Miles program, one of the few loyalty programs among African carriers, offering privileges tailored to the regional context.
2002 – today
RwandAir, headquartered in sunny Rwanda, incorporates the bright and optimistic sun as its central symbol. The sun appears as a yellow oval, tilted diagonally and surrounded by a halo of many triangular rays. This design element radiates energy and positivity. The dark blue background symbolizes the sky, representing the vast expanse the airplanes travel through. Blue and green curved stripes add to the design by creating an illusion of movement, symbolizing constant change and balance. The italic serif font used for the wordmark enhances the dynamic nature of the emblem.
The choice of the sun as a symbol aligns with the airline’s geographical location and conveys a positive experience for customers. The design elements, including the sloping sun and curved stripes, highlight the airline’s emphasis on adaptability and progress. Combining blue and green stripes signifies a commitment to environmental responsibility, reflecting the airline’s dedication to sustainability. Using an italicized serif font adds a touch of sophistication, appealing to a diverse range of passengers.
The logo’s elements combine to create a cohesive and vibrant representation of RwandAir’s identity. The bright yellow sun’s triangular rays capture attention and symbolize warmth and optimism. The dark blue sky background provides a sense of depth and stability, enhancing the sun’s visual impact. The curved blue and green stripes introduce a sense of motion, illustrating the dynamic nature of air travel and the airline’s commitment to continuous improvement.
The italic serif font chosen for the wordmark adds elegance and fluidity to the logo and contributes to the overall sense of movement and progress. Combining these design elements makes the logo memorable and reflects the airline’s values. The bright colors and dynamic shapes convey a message of energy, positivity, and forward-thinking, aligning with RwandAir’s mission to provide an excellent travel experience.
