Sachs Logo

Sachs LogoSachs Logo PNG

Sachs: Brand overview

Sachs, a German corporation known for its specialized automotive components, is a pioneer in the manufacture of transmission components such as clutch systems, dampers, and torque converters. Founded in 1895 by Ernst Sachs in Schweinfurt, Germany, the company began its journey by manufacturing brake pads for bicycles.

Moving into the 20th century, Sachs began manufacturing brakes and clutches for motorcycles, gradually expanding its product range to include automotive components. The company achieved significant success with the introduction of the first drum brake for motorcycles in 1920 and the first torsion bar suspension for motorcycles in 1928.

Continuing to innovate, Sachs soon became one of the most important OEMs (Original Equipment Manufacturers) for well-known German automakers such as Opel, Daimler-Benz, and BMW. Over the years, the company developed centrifugal clutches, hydraulic shock absorbers, and the distinctive Sachs shock absorber with integrated coil springs.

In 1987, Sachs was acquired by Mannesmann AG and subsequently incorporated into ZF Friedrichshafen, a major supplier of transmission components. Despite losing its status as an independent brand, Sachs’ innovative designs and technologies continue to enrich ZF’s range of automotive systems, including transmissions, clutches, shock absorbers, and more.

Over the years, Sachs has been awarded more than 2,000 patents and numerous innovation awards, reflecting its more than 125 years of influence on the automotive industry. Even today, the Sachs trademark can still be seen on ZF motorcycle clutches, a reminder of early innovations in motorcycle technology.

Meaning and History

Sachs Logo History

What is Sachs?

ZF Sachs AG, a well-known German family-owned company, was founded in 1895 by Ernst Sachs and Carl Fichtel. From humble beginnings, the company has thrived and operated for over a hundred years from its headquarters in the center of Schweinfurt, Germany. Sachs is an excellent German manufacturer of automotive parts, specializing in the design and manufacture of advanced components for the transmission and suspension of automobiles. Throughout its rich history, the company has also become renowned for creating reliable ball bearings, innovative motorcycle engines, and unrivaled bicycle parts.

1895 – today

Sachs Logo

Sachs, which closed in 2011, used an abstract logo in its final months of operation, consisting of a small circle and two arched stripes forming a stylized “S.” The rest of the logo space was occupied by the brand name. It was written in a font similar to FunZone Regular by 538Fonts but with more elongated glyphs. The blue color was associated with reliability, trust, and stability, which is especially important for an auto component manufacturer.

The blue color and the small circles and arcs almost made the logo look like a simple but fancy gadget installed in a car. Even the elongated letters in the name bring to mind thoughts of speed but in a calm, non-braggadocio manner. It suggests that this company knows a lot about cars.

Sachs color codes

Lapis LazuliHex color:#005ca9
RGB:0 92 169
CMYK:100 46 0 34
Pantone:PMS 2945 C