Sachs Logo PNG
Sachs: Brand overview
Sachs, a German corporation known for its specialized automotive components, is a pioneer in manufacturing transmission components such as clutch systems, dampers, and torque converters. Founded in 1895 by Ernst Sachs in Schweinfurt, Germany, the company began manufacturing bicycle brake pads.
In the 20th century, Sachs began manufacturing motorcycle brakes and clutches, gradually expanding its product range to include automotive components. The company successfully introduced the first drum brake for motorcycles in 1920 and the first torsion bar suspension in 1928.
Continuing to innovate, Sachs soon became one of the most important OEMs (Original Equipment Manufacturers) for well-known German automakers such as Opel, Daimler-Benz, and BMW. Over the years, the company developed centrifugal clutches, hydraulic shock absorbers, and the distinctive Sachs shock absorber with integrated coil springs.
In 1987, Sachs was acquired by Mannesmann AG and subsequently incorporated into ZF Friedrichshafen, a major supplier of transmission components. Despite losing its status as an independent brand, Sachs’s innovative designs and technologies enrich ZF’s automotive systems, including transmissions, clutches, shock absorbers, and more.
Over the years, Sachs has been awarded over 2,000 patents and numerous innovation awards, reflecting its over 125 years of influence on the automotive industry. Even today, the Sachs trademark can still be seen on ZF motorcycle clutches, a reminder of early innovations in motorcycle technology.
Meaning and History
What is Sachs?
It manufactures automotive and motorcycle components, specializing in transmission parts, clutches, shock absorbers, and suspension elements. The products are used in passenger, commercial, and sports vehicles. The company also produces bearings, bicycle hubs, and power units, known for precise engineering and high wear resistance.
1895 – today
The logo of Sachs, a company that ceased operations in 2011, consisted of two elements: an abstract graphic symbol and the brand name in text. The graphic symbol depicted a compact circle surrounded by two curved arcs arranged symmetrically. These arcs visually formed the shape of a stylized letter “S”, highlighting the company name while also creating an association with the motion of automotive parts.
The name “SACHS” appeared beneath the graphic and was written in large capital letters using a typeface similar to FunZone Regular by 538Fonts, but with elongated character shapes. The geometric proportions of the letters conveyed a sense of lightness and speed without excess aggression or pretension. The spacing between the letters was even, maintaining a balance between compactness and readability.
The blue color of the graphic symbol and the text was chosen to convey reliability, trust, and stability—qualities essential for a manufacturer of automotive components. The small circle with two arcs was perceived as a neat automotive element or a stylish technical device integrated into a vehicle. The elongated letters of the brand name enhanced the impression of a smooth and confident motion, reflecting the company’s understanding of the automotive field.
Combining blue, symmetrical graphics, and a typeface with fluid lines created a visual representation of the Sachs brand as a specialist in automotive components focused on reliability and professionalism.