Safran: Brand overview
Safran is a French conglomerate operating in the aerospace, defense, and security industries, resulting from the 2005 merger of Snecma and Sagem. The company, listed on the Euronext Paris stock exchange, plays a significant role in the global aviation industry.
Thanks to CFM International’s collaboration with General Electric (GE) in the development of commercial jet engines, the company has a significant presence in the aircraft propulsion sector. Safran’s diverse product line goes beyond propulsion systems to include aircraft equipment for the defense industry, such as landing gear, wheels, brakes, nacelles, avionics, and rocket engines.
The company’s broad product portfolio includes solutions for cockpits, electrical equipment, passenger equipment, identification, and security systems. Under Safran’s wing are major subsidiaries such as Morpho, Zodiac Aerospace, Snecma, and Safran Electronics & Defense.
Safran’s main customers are renowned aircraft manufacturers such as Airbus, Boeing, Bombardier, armed forces, and aviation authorities. With more than 90,000 employees working in more than 30 countries, Safran’s revenues totaled €15.3 billion in 2021.
Safran prides itself on its significant investment in research and development. The company holds an impressive portfolio of 30,000 patents and relies on a staff of more than 20,000 engineers to continue its innovation journey. Safran traces its roots back to several French industrial groups working on jet engines and aerospace equipment as early as the 1930s and has a rich history of contribution to the development of the aerospace industry.
Meaning and History
What is Safran?
Safran S.A., a conglomerate from France, has been a driving force in aerospace and defense technology since its founding in 2005. Emerging from the merger of SNECMA and SAGEM, Safran has become a leading company in the creation and production of a wide range of aerospace and defense technologies. In 2018, the company acquired Zodiac Aerospace and expanded its aerospace business.
2005 – 2010
2010 – today
The dynamism at the heart of the Safran logo is evident in various details, from the slanted font with rounded corners to the symbol in the form of a stylized “S.” The slanted shape of the letter “S” resembles a rotating propeller, and the two thin curves, in this case, act as lines of its speed. The blue gradient is associated not only with the sky but also with the reliability of aviation equipment. The name of the company is painted in gray, which speaks of seriousness and professionalism.
The logo seems to tell a mini-story about an airplane flying high in the sky and passing by the clouds. The blue color brings to mind the vast sky and freedom, and gray as if to say, “Hey, this is a serious company that does big things.” The letter “S” seems to aspire to soar into the sky like an airplane taking off. All these small details make it clear that these people know what they’re doing.
Safran color codes
Marengo | Hex color: | #52566b |
---|---|---|
RGB: | 82 86 107 | |
CMYK: | 23 20 0 58 | |
Pantone: | PMS 7545 C |
Celestial Blue | Hex color: | #4c9eda |
---|---|---|
RGB: | 76 158 218 | |
CMYK: | 65 28 0 15 | |
Pantone: | PMS 299 C |