Sahibinden Logo PNG
The Sahibinden logo demonstrates diversity and accessibility for everyone. No one will leave without a good mood and a purchase. The emblem shows that the platform is a great meeting place with many offers.
Sahibinden: Brand overview
In the late 1990s, classified ads in Turkey were limited to print. Newspapers listed cars, property, and jobs without photos or search tools. In 1999, Taner Aksoy of the Aksoy Group, together with Sinan Erkıp, began building a digital alternative.
On February 23, 2000, sahibinden.com launched with about 2,700 listings. The name means “from the owner,” reflecting direct contact between buyers and sellers. Categories included vehicles, real estate, and personal goods. Browsing was free, posting required registration and a fee. The platform was funded internally, without external investors.
By April 2010, listings exceeded 1.5 million. In 2009, offices opened in Ankara, Izmir, and Antalya. IPSOS KMG named it the most preferred secondhand platform, while Crenvo reported 52% brand recall. The Altın Örümcek awards recognized it in the e-commerce and classifieds categories. Deloitte ranked it third in the Technology Fast 50 Turkey with 2394 percent revenue growth.
The platform expanded across categories, competing with Arabam.com and Hürriyet Emlak. Regulatory scrutiny followed. In 2017, Turkey’s Competition Authority opened a case on pricing. A 2018 ruling cited market dominance, but a court overturned it in 2019. A new investigation launched in 2021 ended on August 23, 2023, with a 40 million lira fine over exclusivity clauses.
In November 2023, Otobid launched as an online auction service. A 2025 investigation closed in January 2026 after the company accepted obligations without penalties.
Meaning and History
In 1999, Taner Aksoy decided that publishing ads in magazines and newspapers was outdated. He wanted to reorganize the retail space and create a separate Internet portal to advertise their products and enable customers to buy what they want. This is how Sahibinden was born, which replaced paper media.
It differs from classic online stores in that it lacks intermediaries. That is, visitors can contact the owner directly for details, request additional photos, and bargain. Products are presented in different categories such as apparel, real estate, automobiles, electronics, and home appliances. There are also sections with services and job offers.
What is Sahibinden?
Sahibinden is a Turkish website featuring classified ads for the sale and purchase of various goods and services. It has sections dedicated to real estate, cars, home appliances, clothing, employment, healthcare, etc. The online platform was established in 2000 and is owned by Aksoy Group. It allows users to bid on auctions, post resumes, leave comments, and publish their ads for free.
Taner Aksoy still owns Sahibinden and is part of the Turkish company Aksoy Group. Moreover, the portal exists in a virtual format: it has three regional offices in large cities and a central headquarters in the capital. Despite this, the .com domain is always added to the brand name, even on the logo, which has never changed since the online newspaper was founded.
The recognizable Sahibinden emblem resembles a sign: it can be displayed above the store entrance or at the market, since the trade on the portal takes place without intermediaries. Such associations arise from the trademark’s distinctive shape. It looks like a yellow rectangle stretched horizontally and contains the black text.
This symbol is used not only as a logo but also as an advertising banner. It does a great job with the marketing function because the site’s address is shown inside the quadrangle. Thanks to the designers’ foresight, a single glance is enough to understand what the logo represents and how to find a marketplace online. The domain is never omitted in the “sahibinden.com” label. Moreover, this is the official brand name, and the version without “.com” is considered incomplete.
Font and Colors
The designers decided to create a bright, recognizable logo without using complex elements. Therefore, it consists only of an inscription and a primitive geometric figure. The font is also as simple as possible: the name is set in a standard sans serif with no additional decorative details. The letters are rounded, and all the dots (two above the “i” and one before the “com”) are square. There are many sharp angles. The thickness of the lines varies across different areas, creating a sense of dynamism.
There are only two colors on the emblem, but their contrast is very effective for marketing. A rich yellow shade is used as the background, and the site name Sahibinden is completely black. This combination is ideal for advertising because it draws attention to the Turkish platform and makes it stand out among thousands of similar sites.