Sahibinden Logo PNG
The Sahibinden logo demonstrates diversity and accessibility for everyone. No one will leave without a good mood and a purchase. The emblem shows that the platform is a great meeting place with many offers.
In the late 1990s, classified ads in Turkey were limited to print. Newspapers listed cars, property, and jobs without photos or search tools. In 1999, Taner Aksoy of the Aksoy Group, together with Sinan Erkıp, began building a digital alternative.
On February 23, 2000, sahibinden.com launched with about 2,700 listings. The name means “from the owner,” reflecting direct contact between buyers and sellers. Categories included vehicles, real estate, and personal goods. Browsing was free; posting required registration and a fee. The platform was funded internally, without external investors.
By April 2010, listings exceeded 1.5 million. In 2009, offices opened in Ankara, Izmir, and Antalya. IPSOS KMG named it the most preferred secondhand platform, while Crenvo reported 52% brand recall. The Altın Örümcek awards recognized it in the e-commerce and classifieds categories. Deloitte ranked it third in the Technology Fast 50 Turkey with 2394 percent revenue growth.
The platform expanded across categories and competed with Arabam.com and Hürriyet Emlak. Regulatory scrutiny followed. In 2017, Turkey’s Competition Authority opened a pricing case. A 2018 ruling cited market dominance, but a court overturned it in 2019. A new investigation launched in 2021 ended on August 23, 2023, with a 40 million lira fine over exclusivity clauses.
In November 2023, Otobid launched as an online auction service. A 2025 investigation closed in January 2026 after the company accepted obligations without penalties.
Meaning and History
In 1999, Taner Aksoy decided that publishing ads in magazines and newspapers was outdated. He wanted to reorganize the retail space and create a separate Internet portal to advertise their products and enable customers to buy what they want. This is how Sahibinden was born, replacing paper media.
It differs from traditional online stores because it lacks intermediaries. Visitors can contact the owner directly for details, request additional photos, and bargain. Products are presented in different categories such as apparel, real estate, automobiles, electronics, and home appliances. It also includes sections for services and job offers.
What is Sahibinden?
Sahibinden is a Turkish classified ads website for buying and selling goods and services. It has sections dedicated to real estate, cars, home appliances, clothing, employment, healthcare, etc. The online platform was established in 2000 and is owned by Aksoy Group. It lets users bid on auctions, post resumes, leave comments, and publish ads for free.
Taner Aksoy still owns Sahibinden and is part of the Turkish company Aksoy Group. The portal also operates online: it has three regional offices in major cities and a central headquarters in the capital. Despite this, the .com domain is always added to the brand name, even on the logo, which has never changed since the online newspaper was founded.
The recognizable Sahibinden emblem resembles a sign: it can be displayed above the store entrance or at the market, since the trade on the portal takes place without intermediaries. This association comes from the trademark’s distinctive shape. It looks like a yellow rectangle stretched horizontally and contains the black text.
This symbol is used not only as a logo but also as an advertising banner. It serves its marketing function well because the site’s address appears inside the quadrangle. Thanks to the designers’ foresight, a single glance is enough to understand what the logo represents and how to find a marketplace online. The domain is never omitted in the “sahibinden.com” label. Moreover, this is the official brand name, and the version without “.com” is considered incomplete.
Font and Colors
The designers chose a bright, recognizable logo without complex elements. Therefore, it consists only of an inscription and a primitive geometric figure. The font is also as simple as possible: the name is set in a standard sans serif with no additional decorative details. The letters are rounded, and all the dots (two above the “i” and one before the “com”) are square. There are many sharp angles. The thickness varies across different areas, creating a sense of dynamism.
The emblem uses only two colors, but their contrast is highly effective for marketing. A rich yellow shade serves as the background, and the site name Sahibinden is solid black. This combination works well for advertising because it draws attention to the Turkish platform and helps it stand out among thousands of similar sites.