Sam’s Club Logo

Sam's Club LogoSam’s Club Logo PNG

The Sam’s Club logo shows buyers and goods are always within the network. It is enough to become a club member, and the entire warehouse of products will be available for purchase. Special programs, discounts, and mutual support await the system’s customers.

Sam’s Club: Brand overview

Sam’s Club is an American warehouse chain. Its official name is Sam’s West, Inc. The company first started operating in 1983 in Midwest City, Oklahoma. Now, its head office has been moved to Bentonville, Arkansas. The organization’s founder is businessman Sam Walton, after whom it was named. The service is now directly managed by Walmart Inc. As of spring 2021, it has nearly 600 member clubs in 44 U.S. states, the Virgin Islands, and Puerto Rico. In addition, she owns many stores overseas: 32 in China and 165 in Mexico. Sam’s Club ranks second among competitors in terms of sales. Its outlets also operate in Brazil. Recently, she has conceived the idea of ​​converting some of them into e-commerce centers, so she is closing unpopular warehouses.

Meaning and History

Sams Club Logo History

Sam Walton launched a new type of commerce twenty-one years after opening the Walmart wholesale and retail chain. Sam’s Club made its first major acquisition in 1987 when it bought the SuperSaver Wholesale Warehouse Club in West Monroe, Louisiana. This allowed the brand to expand its network by 24 warehouse points significantly. He began his debut expansion to the northeast of the country in New Jersey, gradually increasing the number of stores.

Clubs are, in fact, warehouses. They sell most of the goods in factory packaging, and on pallets, that is, in bulk. The goods are stored in containers. The basic assortment comprises clothing, collectibles, jewelry, flowers, electronic equipment, crystals, glasses, meat, and other food products. Many objects have floristry, optics, bakery, photography, tire fitting, pharmacies, and cafes.

At the beginning of 2018, the chain announced a reduction in the number of employees and the closure of some points of sale. In total, she liquidated 63 stores. Moreover, the staff there were not warned about the categorical measure: they were notified hastily on January 11 with a regular e-mail. At the same time, the management announced that, based on the former outlet, Sam’s Club would open other wholesale enterprises where the former employees could get jobs again. And it was all about the state tax reform.

Despite the closure of several dozen warehouses, the company still managed to save its face. She modified the old emblems, creating new signs in the corporate style. In total, she has five logos in her arsenal.

What is Sam’s Club?

This is a chain of club-type shopping centers from the United States. She is engaged in the sale of goods in bulk from warehouses, is managed by Walmart. Its founder is Sam Walton, after whom it is named. Sam’s Club was established in 1983 in Midwest City, Oklahoma.

1983 – 1990

Sam's Wholesale Club Logo 1983-1990

At first, a sign with the name of a trading network was considered an emblem. It was used to designate a point of sale and for marketing purposes – for placement on advertising media. It was a black inscription on a gray rectangle background. Half of the space was occupied by the large word “Sam’s.” The phrase “Wholesale Club” was slightly smaller and located to the right of it. In very small print was the phrase in the lower right corner – “A Division of Wal-Mart Stores Inc.”. It was separated from the main text by three strips: one wide and two narrow.

1990 – 1993

Sam's Club Logo 1990-1993

After rebranding the wholesale store chain, management approved a different logo. It was the same style as the old one: font, right angles, and a horizontal rectangle. Otherwise, everything was different. The top background is white, and the bottom is black. The light word “Club” appeared in the dark rectangle, while the color scheme of the upper part was the opposite: the black inscription “Sam’s” on a white backing. The developers removed most of the elements, focusing on minimalism.

1993 – 2006

Sam's Club Logo 1993-2006

The changes undertaken in 1993 brought many new things to the identity. The key innovation was the graphic combination of the previous emblem with the innovative design of the current logo. To do this, the authors placed the inscription diagonally in a rhombus. Another important factor in the modification of the emblem is color. Black-and-white monochrome gave way to a blue-and-white palette.

2006 – 2019

Sam's Club Logo 2006-2019

The 2006 emblem consisted of an improved rhombus. The developers removed the background from the word “Club” to achieve the perfect balance of graphics and text but left it with a sleek grotesque. The first part of the name, located above, is designed in a different typeface with serifs and mixed-case letters. Above them, the designers placed a miniature sign formed from two translucent rhombuses superimposed on one another. The left one was colored blue; the right one was green.

2019 – today

Sam's Club Logo 2019-present

In an attempt to obtain the optimal logo, the retail and warehouse network simplified it as much as possible to show customers the wide availability of the brand and the products it offers. The name received a streamlined lowercase font without a corner or sharp transitions. On the right, an icon made up of two pointers appeared. They are positioned to form a diamond.

Sam’s Club: Interesting Facts

Sam’s Club, established in 1983 by Sam Walton of Walmart in Midwest City, Oklahoma, is a warehouse club accessible only through membership, offering a vast array of products in large quantities at reduced prices. Bearing the name of its founder, Sam’s Club has become a significant force in the retail market.

  1. Walmart’s First Warehouse Club: Opening Sam’s Club marked Walmart’s first venture into the warehouse club arena, setting the stage for competition with clubs like Costco.
  2. Founding Principles: Sam Walton’s vision for Sam’s Club was to assist entrepreneurs and small businesses by making essential products available at lower prices to ease their operations management.
  3. Swift Growth: Since 1983, Sam’s Club has experienced rapid growth. By the decade’s end, it boasted over 100 locations nationwide, reflecting its swift expansion and appeal.
  4. Membership Approach: Sam’s Club adopts a membership structure, charging an annual fee for access to its discounted product range. This strategy caters to individuals and businesses alike.
  5. Exclusive Brands: With private labels like Member’s Mark, Daily Chef, and Simply Right, Sam’s Club offers members a range of exclusive products, from food to technology, presenting quality options alongside mainstream brands.
  6. Additional Services: Sam’s Club goes beyond mere product sales, introducing services such as tire installation, optical support, and pharmacy benefits, enriching the customer experience and offering extra convenience.
  7. E-commerce Development: Understanding the significance of online commerce, Sam’s Club has heavily invested in its digital presence. Innovations like Club Pickup and Scan & Go cater to the modern shopper’s convenience, streamlining the purchasing process.
  8. Eco-conscious Initiatives: The Club has embarked on sustainability projects, striving to cut waste, enhance energy efficiency, and ethically source its products. These initiatives reflect Walmart’s broader goal to minimize its ecological impact.
  9. International Expansion: Beyond its roots in the U.S., Sam’s Club has reached global markets, including Mexico, China, and Brazil, adapting its offerings to fit local tastes and requirements.
  10. Giving Back: Engaged in various social and charitable initiatives, Sam’s Club supports small businesses, contributes to disaster recovery, and combats hunger, utilizing its resources to impact society positively.

Sam’s Club continues to redefine the retail space, merging the conventional warehouse model with innovative offerings and dedication to environmental sustainability and community engagement.

Font and Colors

Sam's Club Emblem

The identity of a commercial club is based on simple and understandable shapes – rectangles, even outlines, rhombuses, wide and narrow stripes. The only tricky element is the serif word “Sam’s” in the 2006-2019 logo. The rest of the details are presented clearly and recognizably, even with the diagonal placement of the name of the warehouse network.

One of the typefaces used in the Sam’s Club emblem is New Caledonia Regular. William Addison Dwiggins developed it, and it first appeared at Adobe. The modern typeface is reminiscent of Odudo Soft Regular.

Sam's Club Symbol

Following the principle of simplicity and minimalism, the company chose restrained colors for the logo. These include black, dark blue, olive, white, and blue.


What is Sam’s Club’s slogan?

The brand recently revamped its private label Member’s Mark with a new look and tagline. The new tagline, “Made with our members and the planet in mind,” highlights the brand’s focus on sustainability and dedication to its members. This change aims to make the brand more attractive to consumers who prefer environmentally friendly products.

What is Sam’s Club’s signature brand?

Member’s Mark is the brand’s hallmark, and it is known for its high quality and exclusive membership prices. Its products include organic, kosher, non-GMO, and fair trade options. Member’s Mark focuses on the environment by using eco-friendly packaging. These features ensure that customers receive products that benefit them and the planet.

What does the Sam’s Club logo mean?

The logo has changed significantly and has a simple and modern look. It consists of two triangular brackets facing each other, forming a diamond in the middle. To the right of this figure is the brand name in lowercase letters, giving the logo a friendly and modern appearance. This design choice aligns with the brand’s aim to be a membership-based retail store offering good value for money and easy customer access. The overall look of the logo is clean and open, reflecting the key qualities the brand wants to convey to its audience.

Did Sam’s Club change its logo?

Yes, the logo has been updated several times. In 1993, the brand moved from a simple text design to adding a diamond symbolizing the box to represent the nature of warehouse purchases. 2019, the logo changed again, replacing the box with two triangular brackets folded together. This new design is simpler and more modern. These updates help the brand stay fresh and competitive in the retail market.

What font is the Sam’s Club logo?

The font used in the logo has changed over time. The brand previously used the New Caledonia Regular font, designed by William Addison Dwiggins. This font is known for its readability and classic style, giving the brand a traditional and reliable look. Today, the logo uses a sleek sans-serif font similar to Odudo Soft Regular. This modern font choice gives the logo a clean and minimalist appearance, making it look more modern and friendly. This design fits well with the brand’s goal of being accessible and welcoming to all its members.

What does Sam’s Club have?

Warehouse stores carry various products, including fuel, food, electronics, furniture, clothing, and health and wellness items. These stores focus on accessibility, offering bulk purchases at lower prices exclusive to members. This approach helps families, businesses, and other shoppers save money on essential items. The brand provides a comprehensive shopping experience, offering customers great value and a diverse selection of products.