Sam’s Club is an American warehouse chain. Its official name is Sam’s West, Inc. The company first started operating in 1983 in Midwest City, Oklahoma. Now its head office has been moved to Bentonville, Arkansas. The founder of the organization is businessman Sam Walton, after whom it was named. The service is now directly managed by Walmart Inc. As of spring 2021, it has nearly 600 member clubs in 44 U.S. states, the Virgin Islands, and Puerto Rico. In addition, she owns many stores overseas: 32 in China and 165 in Mexico. Sam’s Club ranks second among competitors in terms of sales. Its outlets also operate in Brazil. Recently, she has conceived the idea of converting some of them into e-commerce centers, so she is closing unpopular warehouses.
Meaning and History
What is Sam’s Club?
This is a chain of club-type shopping centers from the United States. She is engaged in the sale of goods in bulk from warehouses, is managed by Walmart. Its founder is Sam Walton, after whom it is named. Sam’s Club was established in 1983 in Midwest City, Oklahoma.
Sam Walton launched a new type of commerce twenty-one years after opening the Walmart wholesale and retail chain. Sam’s Club made its first major acquisition in 1987 when it bought the SuperSaver Wholesale Warehouse Club located in West Monroe, Louisiana. This allowed the brand to expand its network by 24 warehouse points significantly. He began his debut expansion to the northeast of the country in New Jersey, gradually increasing the number of stores.
Clubs are, in fact, warehouses. They sell most of the goods in factory packaging and on pallets, that is, in bulk. The goods are stored in containers. The basic assortment comprises clothing, collectibles, jewelry, flowers, electronic equipment, crystal, glasses, meat, and other food products. Many objects have floristry, optics, bakery, photography, tire fitting, pharmacies, and cafes.
At the beginning of 2018, the chain announced a reduction in the number of employees and the closure of some points of sale. In total, she liquidated 63 stores. Moreover, the staff there was not warned about the categorical measure: they were notified hastily on January 11 with a regular e-mail. But at the same time, the management announced that based on the former outlet’s Sam’s Club will open other wholesale enterprises, where the former employees can get a job again. And it was all about the state tax reform.
What does the Sams Club logo mean?
The Sam’s Club logo has changed significantly, so the modern version looks different from the debut one. It consists of two triangular brackets facing each other. They form a stylized rhombus. On the right is the title in lowercase.
Despite the closure of several dozen warehouses, the company still managed to save its face. She modified the old emblems, creating new signs kept in the corporate style. In total, there are five logos in her arsenal.
1983 – 1990
At first, a sign consisting of the name of a trading network was considered an emblem. It was used not only to designate a point of sale but also for marketing purposes – for placement on advertising media. It was a black inscription on a gray rectangle background. Half of the space was occupied by the large word “Sam’s.” Slightly smaller was the phrase “Wholesale Club,” located to the right of it. In very small print was the phrase in the lower right corner – “A Division of Wal-Mart Stores Inc.”. It was separated from the main text by three strips: one wide and two narrow.
1990 – 1993
After the rebranding of the chain of wholesale stores, the management approved a different logo. It was the same style as the old one: the same font, right angles, and a horizontal rectangle. Otherwise, everything was different. The top background is white, and the bottom is black. The light word “Club” appeared in the dark rectangle, while the color scheme of the upper part was the opposite: the black inscription “Sam’s” on a white backing. The developers removed most of the elements, focusing on minimalism.
1993 – 2006
The changes undertaken in 1993 brought a lot of new things to the identity. And the key innovation was the graphic combination of the previous emblem with the innovative design of the current logo. To do this, the authors took the inscription and placed it diagonally in a rhombus. Another important factor in the modification of the emblem is color. Black and white monochrome gave way to a blue and white palette.
2006 – 2019
The 2006 emblem consisted of an improved rhombus. The developers removed the background from the word “Club” to achieve the perfect balance of graphics and text but left it with a sleek grotesque. The first part of the name, located above, designed a different typeface with serifs and mixed-case letters. Above them, the designers placed a miniature sign formed from two translucent rhombuses superimposed on one another. The left one was colored blue; the right one was green.
2019 – today
In an attempt to obtain the optimal logo, the retail and warehouse network simplified it as much as possible to show customers the wide availability of the brand and the products it offers. The name received a streamlined lowercase font without a single corner or sharp transitions. An icon made up of two pointers appeared on the right. They are positioned to form a diamond.
Font and Colors of the Emblem
Did Sam’s Club change their logo?
Yes, its logo has changed several times. In 1993, there was a move away from a simple inscription – then a rhombus appeared in it for the first time, symbolizing a box with the club’s name. In 2019, the box disappeared and was replaced by two triangular brackets folded together.
What font is Sam’s Club logo?
One of the previous Sam’s Club logo fonts is New Caledonia Regular, designed by William Addison Dwiggins. Now the name is executed in a sleek sans serif typeface, close to the Odudo Soft Regular.
What does Sam’s Club have?
Sam’s Club warehouse stores have all kinds of goods – from fuel to food. The network specializes in affordable prices and bulk purchases that are only available to club members. That is, stores offer customers the main thing – savings.
The identity of a commercial club is based on simple and understandable shapes – rectangles, even outlines, rhombuses, wide and narrow stripes. The only tricky element is the serif word “Sam’s” in the 2006-2019 logo. The rest of the details are presented clearly and recognizably, even with the diagonal placement of the name of the warehouse network.
One of the typefaces used in the Sam’s Club emblem is called New Caledonia Regular. It was developed by William Addison Dwiggins and first appeared at Adobe. And the modern typeface is reminiscent of Odudo Soft Regular.
Following the principle of simplicity and minimalism, the company chose restrained colors for the logo. These include black, dark blue, olive, white, and blue.