Sam’s Club Logo

Sam’s Club Logo PNG

The Sam’s Club logo shows that there are always buyers and goods within the network. It is enough to become a club member, and the entire warehouse of products will be available for purchase. Special programs, discounts, and mutual support are waiting for the system’s customers.

Meaning and History

Sam Walton launched a new type of commerce twenty-one years after opening the Walmart wholesale and retail chain. Sam’s Club made its first major acquisition in 1987 when it bought the SuperSaver Wholesale Warehouse Club located in West Monroe, Louisiana. This allowed the brand to expand its network by 24 warehouse points significantly. He began his debut expansion to the northeast of the country in New Jersey, gradually increasing the number of stores.

Clubs are, in fact, warehouses. They sell most of the goods in factory packaging and on pallets, that is, in bulk. The goods are stored in containers. The basic assortment comprises clothing, collectibles, jewelry, flowers, electronic equipment, crystal, glasses, meat, and other food products. Many objects have floristry, optics, bakery, photography, tire fitting, pharmacies, and cafes.

At the beginning of 2018, the chain announced a reduction in the number of employees and the closure of some points of sale. In total, she liquidated 63 stores. Moreover, the staff there was not warned about the categorical measure: they were notified hastily on January 11 with a regular e-mail. But at the same time, the management announced that based on the former outlet’s Sam’s Club will open other wholesale enterprises, where the former employees can get a job again. And it was all about the state tax reform.

Despite the closure of several dozen warehouses, the company still managed to save its face. She modified the old emblems, creating new signs kept in the corporate style. In total, there are five logos in her arsenal.

What is Sam’s Club?

This is a chain of club-type shopping centers from the United States. She is engaged in the sale of goods in bulk from warehouses, is managed by Walmart. Its founder is Sam Walton, after whom it is named. Sam’s Club was established in 1983 in Midwest City, Oklahoma.

1983 – 1990

At first, a sign consisting of the name of a trading network was considered an emblem. It was used not only to designate a point of sale but also for marketing purposes – for placement on advertising media. It was a black inscription on a gray rectangle background. Half of the space was occupied by the large word “Sam’s.” Slightly smaller was the phrase “Wholesale Club,” located to the right of it. In very small print was the phrase in the lower right corner – “A Division of Wal-Mart Stores Inc.”. It was separated from the main text by three strips: one wide and two narrow.

1990 – 1993

After the rebranding of the chain of wholesale stores, the management approved a different logo. It was the same style as the old one: the same font, right angles, and a horizontal rectangle. Otherwise, everything was different. The top background is white, and the bottom is black. The light word “Club” appeared in the dark rectangle, while the color scheme of the upper part was the opposite: the black inscription “Sam’s” on a white backing. The developers removed most of the elements, focusing on minimalism.

1993 – 2006

The changes undertaken in 1993 brought a lot of new things to the identity. And the key innovation was the graphic combination of the previous emblem with the innovative design of the current logo. To do this, the authors took the inscription and placed it diagonally in a rhombus. Another important factor in the modification of the emblem is color. Black and white monochrome gave way to a blue and white palette.

2006 – 2019

The 2006 emblem consisted of an improved rhombus. The developers removed the background from the word “Club” to achieve the perfect balance of graphics and text but left it with a sleek grotesque. The first part of the name, located above, designed a different typeface with serifs and mixed-case letters. Above them, the designers placed a miniature sign formed from two translucent rhombuses superimposed on one another. The left one was colored blue; the right one was green.

2019 – today

In an attempt to obtain the optimal logo, the retail and warehouse network simplified it as much as possible to show customers the wide availability of the brand and the products it offers. The name received a streamlined lowercase font without a single corner or sharp transitions. An icon made up of two pointers appeared on the right. They are positioned to form a diamond.

Font and Colors

The identity of a commercial club is based on simple and understandable shapes – rectangles, even outlines, rhombuses, wide and narrow stripes. The only tricky element is the serif word “Sam’s” in the 2006-2019 logo. The rest of the details are presented clearly and recognizably, even with the diagonal placement of the name of the warehouse network.

One of the typefaces used in the Sam’s Club emblem is called New Caledonia Regular. It was developed by William Addison Dwiggins and first appeared at Adobe. And the modern typeface is reminiscent of Odudo Soft Regular.

Following the principle of simplicity and minimalism, the company chose restrained colors for the logo. These include black, dark blue, olive, white, and blue.

Sam’s Club color codes