San Francisco Giants Logo

San Francisco Giants LogoSan Francisco Giants Logo PNG

The San Francisco club’s identity includes the San Francisco Giants logo and badge, which links the club to the sport and city. Modern visualization is concise and stylish, demonstrating the club’s desire for progressive change.

San Francisco Giants: Brand overview

Founded: 1883
Founder: Larry Baer
San Francisco, California, U.S.

San Francisco Giants is a professional baseball club from the USA, which has been a part of MLB since 2000 and is a structural unit of the NL Western Division. The team was formed in 1883 and is based in San Francisco, California.

The franchise appeared in New York and was first called New York Gothams. Its owner was John Day. Three years later, she received a new name – New York Giants. After ten years, she changed her owner: C. C. Van Cott, who managed the team until 1895, became the new owner. Then it belonged to Andrew Freedman (1895-1902), John Brush (1902-1912), Harry Hempstead (1912-1919).

After 1919, the Stoneham family’s era began: until 1936, Charles Stoneham controlled the club, and until 1976 Horace Stoneham. It was under their leadership that a landmark move to San Francisco took place. This event dates from the 1958th year and is associated with the search for a more promising stadium.

Upon learning of the Giants issue, San Francisco Mayor George Christopher approached her with a bargain. As a result, the majority owner, Horace Stoneham, began negotiations with the city administration despite the objections of some shareholders. In the summer of 1957, his franchise was moved to California.

After this milestone, the owners of the club were Bob Lurie (1976-1993), Peter Magowan (1993-2008), Bill Neukom (2008-2011). Since 2012, it has been managed by the city organization San Francisco Baseball Associates LLC.

Throughout a career, the franchise has changed several names. The first name was received at the base – New York Gothams. A middle name was given to her a few years after the official registration – New York Giants. The third name was the result of a change of location – San Francisco Giants. Moreover, the name “Giants” appeared spontaneously after a convincing victory over the Philadelphia Phillies. Then Jim Mutrie, manager of New York Gothams, ran into the locker room and enthusiastically exclaimed, “My giants!”. Since then, the nickname “giants” has turned into a name.

Meaning and History

San Francisco Giants Logo History

In the history of the team, there are 23 logos: 18 of them relate to the New York period, 5 to the San Francisco one. All the latest versions depict a baseball with the inscription “Giants” in different versions. Previously, the color palette was more saturated: it included cream, orange, red, blue, brown, and black. After relocating the club, she shifted to monochrome.

What is San Francisco Giants?

The San Francisco Giants is a professional baseball club from San Francisco, USA, competing in MLB as a member of the National League (West division). The team was established in 1883 and was initially called the New York Gothams. After some time, it was renamed the New York Giants, and when it changed its location, it adopted its current name (in 1958).

1883 – 1885

New York Gothams Logo 1883-1885

At that time, when the team was also called “New York Gothams,” instead of a logo, an embroidered image was on the club’s uniform.

1900 – 1907

New York Giants Logo 1900-1907

The team is renamed the New York Giants. The first logo of 1900 depicted two large letters “NY” in dark blue, symbolizing the city of New York.


New York Giants logo 1908

The logo has a large classic Old English letter N in dark blue, indicating the location of the team – the city of New York.


New York Giants logo 1909

The color of the letter N changed from dark blue to black-brown. The font remains the same.


New York Giants logo 1910

The classic Old English letter N is now red.

1911 – 1912

New York Giants Logo 1911-1912

The color of the letter changes again, and this time from red to black.

1913 – 1914

New York Giants Logo 1913-1914

In 1913, the classic Old English letter N, denoting the city of New York, becomes black with subtle purple outlines.


New York Giants logo 1915

The font of the letter N changes slightly, as this time, the lines become thinner.


New York Giants logo 1916

And again, the color of the letter takes on shades of violet.


New York Giants logo 1917

The classic dark blue letter N still symbolizes the city of New York.

1918 – 1922

New York Giants Logo 1918-1922

For another four years, the New York Giants logo remains the letter N made in the Old English style but now in dark blue.


New York Giants logo 1923

The color of the letter changes again to red. Also, a thin black outline is added.

1924 – 1927

New York Giants Logo 1924-1927

The thin outline is completely removed from the logo, only the Old English letter N in red remains.

1928 – 1929

New York Giants Logo 1928-1929

For the next two years, a dark blue letter N with a thin red outline is used as the logo.

1930 – 1932

New York Giants Logo 1930-1932

And again, the red color returns to everyday life with the addition of a thin black outline at the letter N.

1933 – 1935

New York Giants Logo 1933-1935

The classic letter N continues to be present on the Giants club logo. This time it is again black with the addition of a red border.

1936 – 1939

New York Giants Logo 1936-1939

The letter N is made in Old English and in blue. The letter itself means the city of New York.

1940 – 1946

New York Giants Logo 1940-1946

Adornment, in the form of a thin red edging along the edges of the letter, was added to the blue letter.

1947 – 1957

New York Giants Logo 1947-1957

The club’s last logo before moving to San Francisco was the image of a classic white ball with orange stitches and gray shades. Over the ball diagonally, the inscription “Giants” was made in black.

1958 – 1967

San Francisco Giants Logo 1958-1967

In 1958, the club moved to San Francisco and renamed the San Francisco Giants. The previous logo was taken as the basis of the new logo, but this time the baseball ball was completely white, and the word “Giants” was placed a little higher.

1968 – 1972

San Francisco Giants logo 1968 1972

After nine years, the logo again changes slightly. The white ball is poured in light orange.

1973 – 1982

San Francisco Giants Logo 1973-1982

The logo changes colors again. The orange color on the baseball becomes saturated and bright, and the orange seams are replaced by black.

1983 – 1993

San Francisco Giants Logo 1983-1993

Giants make small changes to their logo, but the concept remains the same. The ball was turned so that the seam lines were directed in the center of the image, and also, the ball itself was again made white. The word “Giants” was placed in the middle but in a different font. The color of the letters in black, with the addition of an orange outline.

1994 – 1999

San Francisco Giants Logo 1994-1999

The baseball on this logo is smaller than on the previous one, as well as the word “Giants,” which changed the font a little.

2000 – today

San Francisco Giants Logo 2000-Present

The current graphic symbol of the San Francisco Giants repeats the previous version. But, unlike him, it became textural due to the beige shade. It creates a three-dimensional effect, which makes the logo not look flat. The ball is painted in white and cream with two orange lines at the top and bottom. The seams at the ball are now red. The name of the team is brown with orange trim. The letters are made in curly font with angular notches.

Font and Colors

San Francisco Giants Emblem

Twenty-five San Francisco Giants logos, on the one hand, amaze with their multiplicity, and on the other, they are surprising in their monotony. The fact is that the team started under a different name and has repeatedly redesigned personal symbols. The result is many of the same characters with the “NY” monogram (from the New York Giants). In the opening version, the letters were block letters; then, they became Old English.

Starting in 1947, a completely different version of the emblem appeared, consisting of a combination of graphic and text parts. The first half is a drawn basketball with two thin herringbone stitched lines. The second is the word “Giants,” located horizontally and going up. In the current logo, it has got an arched shape.

San Francisco Giants Symbol

The San Francisco Giants emblem has several types of inscriptions. At the beginning of the team’s sports career, a block typeface was used, then – Old English, in the middle years – italic, rounded. Now the font used is close to Old English – with spiky protrusions on the sides. The characters are wide, well-spaced, and well readable.

The palette of the logo at different times consisted of a variety of colors. Among them were blue, red, brown, purple, and shades. Later, gray, white, orange, gold, and cream appeared, which are included in the official gamut of a baseball club.

San Francisco Giants color codes

Orange Hex color: #fd5a1e
RGB: 241 91 40
CMYK: 0 66 88 0
Pantone: PMS 172 C
Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C
Gold Hex color: #8b6f4e
RGB: 139 111 78
CMYK: 11 30 55 15
Pantone: PMS 874 C
Cream Hex color: #e6d8af
RGB: 230 216 175
CMYK: 04 10 18 05
Pantone: PMS 155 C