Scrub Daddy Logo

Scrub Daddy LogoScrub Daddy Logo PNG

Scrub Daddy: Brand overview

Scrub Daddy is a well-known cleaning products manufacturer that has become famous for its unusual sponges with smiley faces. This remarkable company emerged in 2012 as the brainchild of inventor Aaron Krause, who also came up with an innovative scrub material that changes its texture.

What sets Scrub Daddy sponges apart is their unique FlexTexture material. With this unique property, the sponge can harden in cold water for intense scrubbing and become soft in warm water for gentle scrubbing.

Beyond the iconic grinning sponges, Scrub Daddy’s product line is extensive, with items ranging from holders and scrubbers to cleaning products, soaps, and more. The brand’s breakthrough came in 2012 on the ABC reality show Shark Tank, when successful entrepreneur Lori Greiner invested $200,000 and subsequently became a co-owner of the company.

Over time, Scrub Daddy has grown into a significant name in the cleaning industry, distributing its products through leading retailers such as Target, Walmart, Bed Bath & Beyond, and Amazon’s digital marketplace. An impressive range of over 100 cleaning products are manufactured in the US and China.

Not limited to the domestic market, Scrub Daddy is effectively expanding its presence in the international market by establishing its presence in various regions of Europe and Asia Pacific. The brand has diversified its offerings to include automotive and pet care product lines.

As of 2021, Scrub Daddy’s annual revenues exceeded $150 million, with just over 100 employees. This success of the company is largely attributed to its original marketing strategies and high-quality products. In less than a decade, Scrub Daddy has become one of the most recognizable brands in the cleaning industry.

Meaning and History

Scrub Daddy Logo History

What is Scrub Daddy?

Since its introduction in 2012, Scrub Daddy has been changing the norms of house cleaning. Its distinctive sponge with a cheerful smile has become an integral part of the household, making cleaning more efficient, better, and even fun! Scrub Daddy, the brainchild of Aaron Krause, was founded in Pennsauken Township, NJ, and is constantly innovating by developing products that make cleaning easier.

2015 – today

Scrub Daddy Logo

A smiling smiley face with hair in a triangle shape, almost like Lisa Simpson’s, mimics the shape of the cleaning sponges produced by Scrub Daddy. This cheerful head peeks out from behind the text, evoking a sense of happiness and anticipation in shoppers. The brand name is written diagonally in big, bubble letters with clear serifs and includes the clarification “The Original” to confirm the authenticity of the product. Yellow is used as the main color, while blue is used only for outlines and small elements.

The yellow color brings thoughts of sunshine and happiness. And the blue details seem to add coolness to the overall atmosphere. The inscription “The Original” – is like a seal of approval that says it’s a real product without too much hype.

Scrub Daddy color codes

Egyptian BlueHex color:#0032a0
RGB:0 50 160
CMYK:100 69 0 37
Pantone:PMS Dark Blue C
Canary YellowHex color:#fff200
RGB:255 242 0
CMYK:0 5 100 0
Pantone:PMS 3955 C
XanthousHex color:#ffb835
RGB:255 184 53
CMYK:0 28 79 0
Pantone:PMS 1235 C