The right direction is what the professional MLB baseball team demonstrates. Therefore, the Seattle Mariners logo looks like a compass with an accurate bearing. The round shape repeats the contours of the globe and allows you to navigate the world around you more accurately, that is, on the sports ground. The compass also shows that it is a symbol of sailors.
Seattle Mariners: Brand overview
Founded: | 1977 |
Founder: | Baseball Club of Seattle, LP, Nintendo of America |
Headquarters: |
Seattle, Washington, U.S. |
Website: | mlb.com |
Seattle Mariners is a professional-level baseball team serving on the MLB. The team represented the AL Western Division and located in Seattle, Washington. It was founded in 1977.
This American club resulted from a lawsuit between AL and city officials represented by Senator Slade Gorton. The reason for the lawsuit is a breach of contract by the league, which illegally took the representative of Seattle MLB. Confident that the city will have its team, the district built the Kingdome multipurpose stadium. It was on it that the Seattle Mariners debuted.
After the formal expansion process, a new franchise appeared in Seattle. Its owner was a group of individuals (Stanley Golub, Walter Schoenfeld, Lester Smith, James Stillwell Jr., and James Walsh) led by Danny Kaye. They ran the club for three years, after which he moved to George Argyros for nine years. Then the owner of the team was Jeff Smulyan – from 1989 to 1992.
In the first half of the 90s, Seattle Mariners again became the object of bidding. Then-Senator Slade Gorton turned to Nintendo of America to find a Japanese investor who would financially support the American club. A counter-proposal came from Yamauchi, and Smulyan accepted it. However, the agreement was not approved by Fay Vincent, the head of the property committee.
After pressure from Seattle residents, management, and the public, the official nevertheless made concessions on the deal. But provided that the Japanese businessman receives less than 50% of the shares, and Baseball Club of Seattle, LP remains the key manager. It is he who currently owns the franchise.
The name of the team appeared a year before its founding. The initiators were officials who, in August 1976, announced a competition. As a result, of the 600 options that were offered by 15,000 participants, Mariners was chosen. This name came from a few people, but Roger Szmodis of Bellevue provided the best justification. He is the winner.
The symbolism of the club from the very beginning is connected with the marine theme. On the debut versions, there was a trident, on modern versions – a compass. The original logos were associated with water, not baseball, so they changed several times.
Meaning and History
This baseball team was born in 1977, so the logos’ history is rather short and includes only four versions. But on the other hand, they are so diverse that it is simply unrealistic to find two identical copies. The designers tried to diversify them to bring a significant amount of novelty. The only thing that unites them is the theme. Now a simple concept and a new version of the logo have become more understandable to fans.
What is Seattle Mariner?
The Seattle Mariner is an American professional baseball team affiliated with MLB. She is in the AL and plays for the West Division. The club emerged in 1977 as an expansion franchise. Until 1999, he played home games at Kingdome Stadium and then received the T-Mobile Park arena in another site area. The team owes its name to the honorable treatment of sailors in the coastal region.
1977 – 1980
The first original Mariners logo consisted of a large yellow circle with a subtle dark blue outline, the name “Seattle Mariners,” and a little lower – “Baseball club.” In the word “Mariners,” the letter “M” is replaced by a marine blue trident.
1981 – 1986
The Seattle Mariners have slightly changed their logo. Now in the background is a five-pointed star, white with a dark blue outline, and in the foreground is the voluminous blue letter “M” in the shape of a trident with a thin yellow outline.
1987 – 1992
The team’s new logo used the abbreviation for the word “Mariners” – “M’s.” The letters were made in blue and placed in the very center of a large white baseball with blue stitches.
1993 – today
The modern version, approved in 1993, harmoniously combines two directions – baseball and water. Following the name of the Seattle Mariners club, the developers proposed a nautical compass. Taking it as a basis, they painstakingly combined this attribute with a small ball, which they symbolically placed in the middle.
The result is a stylized element that vaguely resembles a classic rondel: a circle within a circle with a wide stripe and one or more strokes. Only in this case, arrows diverge from the center, indicating the geographic cardinal points. The beams are double-colored (light and dark), so they look three-dimensional. Above the ball is the inscription “Seattle,” below – “Mariners.” Then there are three edging stripes.
Font and Colors
Before the era of the nautical compass, there were three versions of the logo: debut (consists of an inscription), medium (includes only graphics), and transitional (represents a combination of drawn and text elements). Moreover, the theme of water/sea was initially present in the emblem, because the first two logos depict a trident in different shapes. In the subsequent version, the image of a ball appeared, and in the current version, a harmonious combination of the name of the team and the sports discipline in which it is engaged is undertaken.
In the original version, the inscriptions were made in a chopped typeface – smooth, sans serif. A kind of “e gives its originality,” the crossbar of which is located not horizontally, but vertically. The capital “M” is also interestingly played: instead of the usual symbol, the trident of Neptune, the master of water spaces, is used. The modern emblem contains a condensed chopped font. It resembles the Compacta Regular designed by Fred Lambert and applied by Linotype. The only difference is smoother sans serif characters.
The base colors for the Seattle Mariners emblems are Navy Blue, Metallic Silver, Northwest Green. Early versions also feature cream and yellow.
Seattle Mariners color codes
Navy Blue | Hex color: | #0c2c56 |
---|---|---|
RGB: | 24 45 85 | |
CMYK: | 100 64 0 60 | |
Pantone: | PMS 289 C |
Metallic Silver | Hex color: | #c4ced4 |
---|---|---|
RGB: | 196 206 211 | |
CMYK: | 5 0 0 20 | |
Pantone: | PMS 877 C |
Northwest Green | Hex color: | #005c5c |
---|---|---|
RGB: | 2 93 93 | |
CMYK: | 100 0 46 46 | |
Pantone: | PMS 329 C |
Mariners Yellow | Hex color: | #ffc528 |
---|---|---|
RGB: | 255 197 40 | |
CMYK: | 0 24 94 0 | |
Pantone: | PMS 123 C |
Cream | Hex color: | #fff6dd |
---|---|---|
RGB: | 255 246 221 | |
CMYK: | 04 10 18 05 | |
Pantone: | PMS 155 C |
What is the Seattle Mariner logo?
The modern Seattle Mariner logo is associated with a water theme. Firstly, this is the name of the team. Secondly, its base is on the coast of the bay. Therefore, the club uses a stylized steering wheel or nautical compass with multidirectional arrows as an emblem. There are 8 of them in total: 4 large ones point to the north, south, west, east, and the same number of small ones are located in the intervals between them.
Why did the Mariners change their logo?
There were two major changes to the Seattle Mariner logo. The first is related to switching to a baseball theme because the emblem was more marine than sports. This event took place in 1987. The second change dates back to 1993 when the team decided to combine two areas – sport and sea.
What are the Seattle Mariner’s colors?
The Seattle Mariners have several official colors: silver, aqua, deep blue, green (turquoise), cream, yellow. Each of them has been used in logos.