SensCritique has been updated, introducing a new look and an app that its audience has long awaited. The visual refresh was followed by a large-scale overhaul of the platform, affecting the service structure and the content interaction logic. Searching for a film or a book often feels easy until the final choice, and the changes are tied precisely to this user scenario.
The previous SensCritique logo featured an italicized wordmark. The letters were set tightly, the forms felt heavy, and the overall approach resembled a sticker or a poster mark. The image referred to street aesthetics, creating a sense of manual intervention and an emotional gesture. The composition appeared bold and somewhat chaotic, with an emphasis on mood rather than structure.
The new logo abandons the slant and visual pressure. The name is set in a thin, even typeface, with a symbol placed next to it. A circle at the center and arcs at the corners form a neat square shape. The identity shifts toward a calmer and more composed plane. The visual image becomes neutral, precise, and oriented toward order and system.
The redesign was not limited to the mark. The platform received an updated structure, with the interface and navigation reworked. The overall visual language has become more organized, with fewer sharp gestures and less emotional intensity, supporting the brand’s new tone.