SharafDG Logo PNG
The SharafDG logo symbolizes innovation, reliability, and diversity, reflecting the company’s goal to be a leading player in electronics and home appliances retail. The design emphasizes high quality and cutting-edge technologies, offering customers a wide range of modern and dependable products. The company is focused on providing excellent service and convenience in shopping.
SharafDG: Brand overview
In 2005, in the bustling center of Dubai, United Arab Emirates, Nilesh Khalkho brought the concept of Sharaf DG to life. This electronics retailer opened a grand 15,000 square-foot store in Dubai’s BurJuman Centre, pioneering the UAE’s “big box” style of retailing.
Not stopping there, Sharaf DG opened another branch in Deira City Center, Dubai, in 2007. The company rapidly expanded its territory, and by 2010, there were already ten retail outlets in the Emirates. At the same time, Sharaf DG expanded its product offering to include home appliances.
In 2013, Sharaf DG expanded beyond the UAE and opened a store in Bahrain. This began the brand’s presence in Egypt and Oman in the following years. The company has over 30 outlets in the UAE, Bahrain, Egypt, and Oman, with some Sharaf DG stores exceeding 50,000 square feet.
While the company started as an electronics retailer, today, its shelves are stocked with products ranging from IT and mobile devices to cosmetics, toys, sports equipment, and much more. The brand aims to dominate the electronics and home appliances sector in the MENA region, aided by competitive pricing and active collaborations with other brands. While Sharaf DG continues to expand its presence in physical and digital stores, its core operations remain in Dubai under the leadership of visionary Nilesh Khalkho.
Meaning and History
What is SharafDG?
Sharaf DG, headquartered in Dubai, United Arab Emirates, has made its mark in the electronics retail industry since 2005. Under the leadership of Mr. Nilesh Khalkho, Sharaf DG has grown into a renowned brand with over 80 stores across the Middle East and North Africa. The company caters to numerous electronics needs, offering everything from TVs and smartphones to laptops, cameras, home appliances, and value-added warranty and installation services.
2005 – today
The Sharaf DG logo combines brightness and simplicity. At its core is a circle in rich yellow, symbolizing warmth, energy, and openness. This shade evokes positive emotions and highlights the brand’s dynamism.
At the top of the circle is the word “Sharaf” in light blue. The serif font appears refined and elegant, with slightly elongated letters that create a sense of balance. The blue color adds reliability and professionalism, aligning with the company’s focus on technology and commerce.
The lower part features the abbreviation “DG.” The letters are bold, with rounded curves that give the text a cohesive and modern appearance. Each letter includes rectangular elements, lending the design a technological feel and emphasizing the company’s innovative nature.
The circle and text are not rendered in a single color. A gradient transition between light and dark shades creates a sense of depth, making the logo more dynamic and engaging.
The name connects two key aspects of the brand. “Sharaf” signifies honor and dignity, reflecting respect for traditions. “DG” points to the company’s modern direction, focused on technology and innovation. Together, they shape a brand image that blends cultural values with a progressive approach.
The emblem stands out with its fresh design. The yellow and blue palette, circular shape, and clean text lines emphasize quality, trust, and the company’s commitment to growth.
