Shindaiwa Logo

Shindaiwa LogoShindaiwa Logo PNG

Shindaiwa: Brand overview

Originally from Japan, Shindaiwa has established itself as a reputable manufacturer of outdoor power equipment such as chainsaws, trimmers, blowers, and various handheld machines. Founder Shiro Shindaiwa started the company in 1952, initially focusing on building two-stroke gasoline engines and pioneering Shindaiwa chainsaw models.

Shindaiwa is headquartered in Takaoka, Toyama, and its products are distributed worldwide under the recognizable Shindaiwa brand. The company focuses primarily on professionals such as landscapers, arborists, and utility workers who require reliable commercial-grade outdoor equipment.

The Shindaiwa name is synonymous with powerful equipment with exceptional reliability and reduced vibration. This reputation is due to the patented engine technology behind their products. Shindaiwa’s wide range of products includes brush cutters, brooms, hedge trimmers, sprayers, cultivators, electric wheelbarrows, and a myriad of related accessories.

In 2004, as a result of strategic business changes, Shindaiwa was incorporated into Yamabiko Corporation, another Japanese company specializing in outdoor power equipment. However, Shindaiwa retained its identity as a subsidiary brand of the parent corporation.

Although the Shindaiwa name is familiar in some households, its equipment is represented worldwide, aided by an extensive dealer network that provides service and support. Much of the company’s resources are devoted to technological advances, as evidenced by more than 100 U.S. patents for improvements in two-stroke engines and vibration reduction technologies.

Over its more than seventy-year history, Shindaiwa has solidified its position as a leading brand of heavy-duty, professional-grade power tools, upholding a tradition of excellence and quality.

Meaning and History

Shindaiwa Logo History

What is Shindaiwa?

Shindaiwa has been a trusted supplier of outdoor power tools for over six decades and is known for producing iconic trimmers such as the T27 and T270. Founded by Yamabiko Corporation in 1952, Shindaiwa has consistently demonstrated its commitment to excellence and functionality, ensuring its industry-leading position.

1955 – today

Shindaiwa Logo

Before merging with Kioritz to form Yamabiko Corporation in 2008, Shindaiwa used a logo that featured its name. The black color of the text contrasted with the dark crimson dots above the two “i” letters, creating an interesting visual effect. The spacing between the letters was so narrow that the neighboring “i” and “w” joined together. The unique elongated typeface is reminiscent of Emtype Foundry’s Akkordeon Nine.

The little crimson dots above the “i” letters are a quiet surprise that just stands there to make you look twice. With the “i” and “w” touching, the word feels like one, as if they’re all friends who can’t be separated. The font feels vintage but, at the same time, very pleasing.

Shindaiwa color codes

Safety RedHex color:#c00021
RGB:192 0 33
CMYK:0 100 83 25
Pantone:PMS 485 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C