Shutterstock Logo PNG
A library is a place that connects the user and provides great content. The idea of communication can be traced in the visual sign of the site. The Shutterstock logo represents the best favorite songs, videos, and photos available to subscribers.
Shutterstock: Brand overview
| Founded: | 2003 |
| Founder: | Jon Oringer |
| Headquarters: | New York City, New York, U.S. |
| Website: | shutterstock.com |
Meaning and History
Shutterstock’s online platform used only to have photographs. But as it expanded, it turned into a global media content marketplace, where you can find artistic images and various graphics, music, videos, and much more. All this was reflected in the emblem, which over time became more abstract and universal.
What is Shutterstock?
Internet service from the United States provides access to stock photos, music tracks, and materials. It has been operating since 2003 with its headquarters in New York, has six subsidiaries, and brings together users from 150 countries.
2003 – 2005
Since the service was initially associated only with photography, its first logo featured a green camera with a three-dimensional lens. The white word Shutterstock ran along with the long black film.
2005 – 2008
The designers made the camera black and 2D to fit inside the green circle. The second part of the emblem remains the same, except for a slight change in size.
2008 – 2011
In 2008, the company introduced its first logo without a camera. The green circle has turned into a multi-part image, resembling a large eye with a pupil. The dark tape disappeared, so the inscription appeared on a white background and turned black. All letters except “o” have been combined in pairs. The word “images” appeared in the right corner under the name of the service, denoting the main focus of Shutterstock.
2011 – 2012
The updated emblem has lost the green elements, which made it possible to enlarge the inscription slightly. Black has taken on a gray tint. The word “images” used a font that didn’t exist before.
2012 – today
The latest redesign completely redesigned the logo, focusing on the name of the service. The company Lippincott designed the branding identity, and the process was led by Matt Angorn, the creative director at Shutterstock. The result of their collaboration is red and gray lettering with a viewfinder instead of “o.” The font has changed, but the two ts are connected as before. The new visual identification system debuted in 2012.
Shutterstock: Interesting Facts
Shutterstock is a pivotal digital marketplace, offering an expansive array of stock photos, vectors, illustrations, and videos. Since its establishment, Shutterstock has revolutionized how individuals and businesses access and utilize digital media.
- Origins from a Photographer’s Vision: In 2003, Jon Oringer, a photographer and programmer, launched Shutterstock to market his stock photos. Starting with 30,000 images from his archives, he pioneered one of the initial subscription-based stock photo platforms.
- Extensive Collection: Shutterstock’s repository, boasting hundreds of millions of images and videos, ranks among the largest globally. It continuously updates its collection with thousands of new assets daily.
- Cutting-edge Search Tools: The platform employs sophisticated search technologies, such as visual search and machine learning, enabling users to effortlessly locate the ideal image or video. Features like photo-based search enhance the efficiency and intuitiveness of finding media.
- Diverse Contributor Community: Shutterstock collaborates with an extensive global network of creators, including photographers, videographers, and artists, ensuring a broad spectrum of content that meets various needs.
- Varied Clientele: Shutterstock serves a diverse clientele, from solo bloggers and designers to large corporations and media entities, offering flexible pricing and licensing tailored to various requirements and budgets.
- Beyond Stock Imagery: Shutterstock has broadened its offerings to include tools and platforms for image editing, music licensing, and custom content creation, enhancing its service portfolio.
- AI-Enhanced Features: The company’s investment in AI and machine learning has yielded tools that streamline image editing, including background removal and smart resizing, simplifying users’ creative process.
- Commitment to Sustainability: Shutterstock’s initiatives to foster sustainability include a specialized image collection spotlighting environmental themes and support for sustainability-focused projects and organizations.
- Worldwide Presence: Shutterstock’s global footprint, with its website in multiple languages and customers in over 150 countries, mirrors the universal appeal for quality digital media.
- Public Company Milestone: Shutterstock’s IPO and listing on the New York Stock Exchange (ticker: SSTK) in 2012 highlighted a significant phase in its growth and market position.
- Educational Offerings: The platform provides extensive educational resources, including tutorials, tips, and insights on photography, design, and video production, aimed at skill enhancement for its user community.
- Licensing Innovations: Shutterstock has evolved its licensing options to offer more adaptable and comprehensive solutions, accommodating the changing needs of digital content consumers.
From a modest startup to a dominant force in the global creative market, Shutterstock’s trajectory illustrates its profound effect on the creative industry. It offers seamless access to an extensive selection of digital assets and tools for a vast audience worldwide.
Font and Colors
The two angle brackets in place of the “o” should be interpreted as a “Viewfinder” function. This is a demonstration of the constantly growing database of media content, an element of visual communication. The icon symbolizes that the authors of digital images, videos, and audio materials keep all the most important and interesting in focus. And here, you can see a reference to past Shutterstock emblems: the viewfinder is meaningfully linked to the camera lens.
Lippincott designed the modern logo font. They used Uni Sans SemiBold as a base and slightly changed the shape of the letters. The most noticeable differences are in “s” and “t.” The lowercase “o” is replaced by two corners opposite one another.
The choice of color was driven by the desire to show a vivid love of creativity. According to the designers, red (# DA291C), a symbol of passion, did the best with this role. But he made only the first half of the inscription. The second part is painted gray to balance the scale visually. This contrasting combination contradicts the classic Shutterstock black and green color scheme used in the early emblems.
Shutterstock color codes
| Neon Red | Hex color: | #ff2d1e |
|---|---|---|
| RGB: | 255 45 30 | |
| CMYK: | 0 82 88 0 | |
| Pantone: | PMS 172 C |
| Dim Gray | Hex color: | #727174 |
|---|---|---|
| RGB: | 114 113 116 | |
| CMYK: | 2 3 0 55 | |
| Pantone: | PMS Cool Gray 9 C |
Can I use Shutterstock for the logo?
The terms of the service prohibit the use of content posted on Shutterstock as logos, their separate fragments, or as stand-alone trademarks. This applies to all photographs, vectors, and illustrations.
Can a logo be with an image?
The logo is the image. It can be graphic or text, made in a specially designed font. It is the visual sign that underlies the brand and makes the brand widely recognizable. Therefore, the main thing is to choose the desired image.
Is the logo a stock?
Yes, stock logos exist because they belong to vector graphics that are allowed for placement on thematic sites. But you should not use them, since they are freely available and someone else could have appropriated them or their elements.
What is Shutterstock’s image?
An Image on Shutterstock is a work item or reference for other types of creative work because it is a global source of stock photos, drawings, graphics, illustrations for editing.
