The Shutterstock library, which became available to users in 2003, contains music, videos, photographs, and illustrations. It is stock media content containing millions of images and clips from hundreds of thousands of contributors in over 150 countries. Every day the collection is updated with new files distributed by subscription. The company’s headquarters are located in New York, and the network of offices covers many major cities around the world.
Meaning and History
What is Shutterstock?
Internet service from the United States provides access to stock photos, music tracks, and materials. It has been operating since 2003 with its headquarters in New York, has six subsidiaries, and brings together users from 150 countries.
Shutterstock’s online platform used only to have photographs. But as it expanded, it turned into a global media content marketplace, where you can find artistic images and various graphics, music, videos, and much more. All this was reflected in the emblem, which over time became more abstract and universal.
2003 – 2005
Since the service was initially associated only with photography, its first logo featured a green camera with a three-dimensional lens. The white word Shutterstock ran along with the long black film.
2005 – 2008
The designers made the camera black and 2D to fit inside the green circle. The second part of the emblem remains the same, except for a slight change in size.
2008 – 2011
In 2008, the company introduced its first logo without a camera. The green circle has turned into a multi-part image, resembling a large eye with a pupil. The dark tape disappeared, so the inscription appeared on a white background and turned black. All letters except “o” have been combined in pairs. The word “images” appeared in the right corner under the name of the service, denoting the main focus of Shutterstock.
2011 – 2012
The updated emblem has lost the green elements, which made it possible to enlarge the inscription slightly. Black has taken on a gray tint. The word “images” used a font that didn’t exist before.
2012 – today
Can I use Shutterstock for the logo?
The terms of the service prohibit the use of content posted on Shutterstock as logos, their separate fragments, or as stand-alone trademarks. This applies to all photographs, vectors, and illustrations.
The latest redesign completely redesigned the logo, focusing on the name of the service. The company Lippincott designed the branding identity, and the process was led by Matt Angorn, the creative director at Shutterstock. The result of their collaboration is red and gray lettering with a viewfinder instead of “o.” The font has changed, but the two ts are connected as before. The new visual identification system debuted in 2012.
Font and Colors of the Emblem
Can a logo be with an image?
The logo is the image. It can be graphic or text, made in a specially designed font. It is the visual sign that underlies the brand and makes the brand widely recognizable. Therefore, the main thing is to choose the desired image.
Is the logo a stock?
Yes, stock logos exist because they belong to vector graphics that are allowed for placement on thematic sites. But you should not use them, since they are freely available and someone else could have appropriated them or their elements.
What is Shutterstock’s image?
An Image on Shutterstock is a work item or reference for other types of creative work because it is a global source of stock photos, drawings, graphics, illustrations for editing.
The two angle brackets in place of the “o” should be interpreted as a “Viewfinder” function. This is a demonstration of the constantly growing database of media content, an element of visual communication. The icon symbolizes that the authors of digital images, videos, and audio materials keep all the most important and interesting in focus. And here, you can see a reference to past Shutterstock emblems: the viewfinder is meaningfully linked to the camera lens.
Lippincott designed the modern logo font. They used Uni Sans SemiBold as a base and slightly changed the shape of the letters. The most noticeable differences are in “s” and “t.” The lowercase “o” is replaced by two corners opposite one another.
The choice of color was driven by the desire to show a vivid love of creativity. According to the designers, red (# DA291C), a symbol of passion, did the best with this role. But he made only the first half of the inscription. The second part is painted gray to balance the scale visually. This contrasting combination contradicts the classic Shutterstock black and green color scheme used in the early emblems.