Sky Airline Logo PNG
Sky Airline: Brand overview
Founded in 2001 by German-Chilean businessman Jürgen Paulmann, Sky Airline has become one of Chile’s low-cost airlines. With headquarters in Santiago, it quickly became the country’s second-largest airline, ranking just behind LATAM.
As the pioneer of low-cost flying in Chile, Sky Airline has set the stage for affordable travel in the country since its inception. It began operations in 2002, using Boeing 737-200 aircraft on domestic routes.
Over time, Sky Airline expanded its horizons and began flying to key destinations in South America, such as Argentina, Brazil, Peru, and Uruguay. The airline has also diversified its services, operating charter flights to Chile and throughout South America and, more recently, adding domestic flights to Peru.
In an effort to remain relevant and efficient, Sky switched from outdated Boeing aircraft to a fleet of Airbus A320 family aircraft, which now serve the majority of routes. With the goal of making air travel to Chile more affordable, Sky Airline has created a credible alternative to leading carrier LATAM.
As of 2022, the airline has a significant team of more than 1,500 employees and serves more than 4 million passengers per year, demonstrating its significant presence in the aviation sector.
Meaning and History
2001 – 2007
2007 – 2017
2017 – today
Sky Airline is better known as SꞰY, and its logo reflects this by depicting a turned ‘K.’ The designers emphasized the middle letter by making it two-colored: the two connected diagonals are green, and the vertical stroke is purple. As for the letters “S” and “Y,” they are completely purple and have a standard shape. A simple, bold sans-serif font ensures that the text is readable, even with the “K” changed.
The choice of two different colors for the middle letter serves to create a point of visual focus in the logo. This gives the logo a dynamic and modern feel. The use of bold sans-serif fonts promotes readability, which is in line with the airline’s branding goals.
