Sky News Logo

Sky News LogoSky News Logo PNG

The Sky News business logo is an excellent business card for a high-level television service with departments in leading countries worldwide. The simplicity of the visual sign characterizes its demanding approach to compiling a variety of information.

Sky News: Brand overview

Founded:5 February 1989
Founder:Sky Group and NBCUniversal
Osterley, London, United Kingdom

Sky News is one of the main European centers providing fresh information about current events worldwide. It is a British news channel and media company in one, with its head office in London. It broadcasts in several ways, including through online channels and radio. Its owner is the telecommunications conglomerate Sky Group, which is part of the American corporation Comcast. The information service was established in February 1989 by its founder, Rupert Murdoch.

Meaning and History

Sky News Logo History

Since Sky News is a direct successor of Satellite Channel, its name was almost synonymous because satellites transmitting information are located high above the Earth, beyond visible space – well, almost in the boundless sky. The personal logo of the news service was approved along with the name and appeared simultaneously with all other identities. It has changed many times, evolving in parallel with the media company.

What is Sky News?

Sky News is a media company and television service that broadcasts worldwide. It is located in the capital of the United Kingdom and covers the population of many countries, offering round-the-clock broadcasting based on the freshest news. The channel was launched on February 5, 1989, at six in the evening. Rupert Murdoch founded it.


Sky News Logo 1989

The logo combines the key features of the news channel: transparency, accessibility, clarity, and lightness. For this, the designers chose a soft blue color, most suitable for the shade of the sky, two-level text arrangement, and simple geometric shapes. In the very center of the white circle with a blue frame is the word “Sky,” which occupies the top row. The second part of the name – “News” – is written in the lower line. The first element is made with a bold block font, and the second with a semi-bold Roman one. In both cases, the letters are large and uppercase. The circle is placed in a square.

1989 – 1990

Sky News Logo 1989-1990

In this emblem version, the white square with a blue frame is redone into a colored background, where the central place is given to a wide ring with shadows and bright highlights. In the middle of the circle is written “Sky.” All letters are connected, so it seems that we are not dealing with text but a complex geometric figure in blue color. The “S” has a diagonal cut. The right part of “K” together with “Y” form a kind of parallelogram. The golden word “News” is placed on top of the circle. This noble shade emphasizes the enormous significance of the news, which is the main content of the channel. The logo background is a gradient – purple-beige.

1990 – 1993

Sky News Logo 1990

To maximally associate the logo with the specific news television service, the developers chose a design in a sky color palette. They kept the gradient, so the color of the background square and the ring varies from dark blue to azure. The word “Sky” is painted turquoise, and “News” is light yellow.

1993 – 1995

Sky News Logo 1993

The style of this emblem sharply differs from all the others: it’s professional, business-like, and charismatic. Designers from the GRFX/Novocom studio divided both halves of the channel’s name, giving each individual space. Thus, “Sky” received a compact rectangle, and “News” – a large, horizontally extended one. The ring is now cobalt, outlined in silver frames both inside and out. A world map serves as a background for the lower part. Besides, shadows of different intensities appeared around the glyphs. Thanks to them, the emblem became three-dimensional. The second part of the name is executed in a black chopped font with points.

1995 – 1997

Sky News Logo 1995

After a short while, the owners of the media company decided to simplify the visual identity. Therefore, the new version of the logo consists of a vertical rectangle of a cobalt hue. It looks like a powerful pillar, on top of which “Sky” is written diagonally. To prevent the blue letters from merging with the background, the designers placed the text in a white oval. At the bottom is the word “News.” It’s large, with individual outlining for each glyph. Unlike the first part of the name, tilted to the left, this half has a rightward tilt.

1997 – 1998

Sky News Logo 1997

The next step in simplifying the emblem led to the elimination of the vertical rectangle and the appearance of a dark blue diagonal oval. The bottom element became entirely black, without italics.

1998 – 2001

Sky News Logo 1998

A transition to a bright color palette characterizes this Sky News logo. A dark purple field is allocated under the first word of the channel’s name, and a carrot-pink one under the second. Between them is a bright yellow stripe, narrowing to the right. The letters in the upper row are separated, as both parts are now executed in the same font. The author of this emblem is the graphic design agency, Pittard Sullivan.

2001 – 2002

Sky News Logo 2001

The channel’s management abandoned the two-level name and uppercase letters. Thus, an emblem with a one-line inscription appeared, made in a lowercase font. The background is rectangular, color-divided into two unequal halves: dark blue and scarlet. All glyphs are white, chopped, with rounded ends.

2002 – 2005

Sky News Logo 2002

The logo retained its shape, color, and palette, receiving only a dark frame on the rectangle and an inner curved line dividing the colors.

2005 – 2007

Sky News Logo 2005

The emblem lost its smooth lines but gained angles and straight stripes. The rectangle is painted white and red, which serve as a background for the one-line inscription. The name is visually divided into two parts, as it has contrasting colors. The letters are uppercase and bold.

2007 – 2008

Sky News Logo 2007

Thanks to shadows and reflections, the flat logo turned into a voluminous one with silver glints. The word “Sky” became red, and “News,” on the contrary, turned white.

2008 – 2010

Sky News Logo 2008

The emblem’s style once again acquired smooth lines and three-dimensionality. This was made possible by rounded corners and a double line going around the perimeter of the horizontal rectangle. The silver color was shifted to the edges, and the white was placed in the center. Instead of dark red, the designers used a bright scarlet shade.

2010 – 2013

Sky News Logo 2010

The channel’s image change led to the emergence of an original logo with the lowercase inscription “sky,” while the word “News” remained uppercase and even increased in size.

2013 – 2015

Sky News Logo 2013

The background rectangle became narrower, the frame thinner, and the colors lighter. The interval between the words grew.

2015 – 2018

Sky News Logo 2015

All letter endings are now rounded. The elongated semi-oval has been darkened and moved down, so the light part ended up on top.

2018 – 2021

Sky News Logo 2018

Designers converted the “News” inscription font to lowercase and narrowed the letters. The white rectangle gained a distinct gray outline. The right side of the rectangle is divided lengthwise into dark-red and light-red zones.

2021 – today

Sky News Logo

The modernized logo has become simpler. The frame that separates the white background for the word “sky” is gone, and it itself has increased in size. The white “news” inscription on a red background looks incredibly eye-catching. The interval between words has slightly decreased. The dark red color has transformed into light.

Font and Colors

Both words in the news service’s name are set in different fonts: there was not a single period when they fully coincided. This personification is associated with the desire to draw viewers’ attention to both parts at once so they are perceived as different forms of a whole. The logos often used Optima Bold, Sky Text (designed by Miles Newlyn), Univers Black, Beginner Bolds, and Auro Bold analogs.

The color scheme consists of blue and red in various shades and black, gray, silver, and white. For a short time, the identity also included dark purple, gold, bright yellow, carrot, and beige.

Sky News color codes

Racing RedHex color:#c70000
RGB:199 0 0
CMYK:0 100 100 22
Pantone:PMS Bright Red C
Eerie BlackHex color:#1c1c1c
RGB:28 28 28
CMYK:0 0 0 89
Pantone:PMS Neutral Black C