SkyWest Logo PNG
SkyWest: Brand overview
SkyWest Airlines, a respected regional carrier in the United States, first took to the skies in 1972. The airline originally operated under the name SkyWest Airlines and was founded on April 26, 1972, in St. George, Utah. In its early days, the airline had a modest fleet of turboprop airplanes that operated flights within the state of Utah.
Over time, SkyWest expanded its reach to destinations throughout the western United States. In the 1980s and 1990s, the airline underwent a significant change as it began using larger regional jets to operate codeshare flights on behalf of major U.S. airlines.
SkyWest’s partnerships with major carriers such as Delta, United, Alaska, and American allowed it to provide many regional flights across the country, ferrying passengers to the major airlines’ hubs. Between 2000 and 2010, SkyWest experienced a period of significant growth, absorbing other regional carriers, including Atlantic Southeast Airlines, and cementing its status as one of the nation’s largest regional airlines.
SkyWest has an extensive domestic and regional network serving more than 250 destinations throughout North America. A diverse fleet of more than 450 regional aircraft validates the company’s role as a critical regional feeder for several leading airlines.
In its half-century of operation, SkyWest is one of the most successful and sustainable regional carriers in the United States.
Meaning and History
1972 – 2001
2001 – 2018
2018 – today
The Sky West logo used to be a two-color logo, but after the redesign, it became all-blue. The shade used is reminiscent of the deep color of the sky and is associated with limitless space, freedom, and permanence. The main part of the emblem is occupied by the inscription “SkyWest.” The designers eliminated the space between the two words and partially superimposed the letter “y” on the letter “W.” The bold italic font has an interesting feature: the letters have oblique cuts and indentations. In the lower right corner, there is a barely visible word, “AIRLINES,” typed in a thin font with serifs and a slight slope.
The decision to make the logo monochrome is seen as a move towards simplification, making it more easily recognizable. The juxtaposition of the letters “y” and “W” gives the logo a unique feel, suggesting unity or interconnectedness. The bold italic font with slanted cuts and indentations adds dynamism, conveying movement and progress. The understated “AIRLINES” in the corner balances the dominant main text, clarifying and not overpowering the central design elements.
