The Smite logo looks like a closed, enclosed space. In the dark arena, the passion for victory and the brilliance of weapons are the light. Life here is a continuous battle. But each new victory is a step to the top, the emblem promises.
Smite: Brand overview
Smite grew out of Hi-Rez Studios, founded in 2005 near Atlanta by Erez Goren and Todd Harris. Goren had worked on independent games for Atari and later founded Radient Systems, using that capital to enter the game industry. Hi-Rez first released Global Agenda in 2010, a team shooter with RPG elements, then Tribes: Ascend in April 2012. Both projects helped the studio learn how to run online games as live services.
At the same time, MOBA games were surging through Riot Games’ League of Legends and Valve’s Dota 2. Hi-Rez chose a different angle: a MOBA played from a third-person view, with gods from Greek, Egyptian, Norse, Chinese, and other mythologies fighting directly on the battlefield.
Smite was announced at PAX East on April 21, 2011. Closed beta began on May 31, 2012, followed by open beta on January 24, 2013. During testing, players logged more than 74 million hours, while Hi-Rez already ran LAN and online tournaments.
The PC version launched on March 25, 2014, in North America and Western Europe. By the end of 2016, Smite had about 3 million players, rising to 4 million by June. In 2013, Tencent partnered with Hi-Rez to publish the game in China. The first Smite World Championship took place in Atlanta in January 2015, with a $2.6 million prize pool. COGnitive Prime won the title.
Smite reached Xbox One in 2015, PlayStation 4 in 2016, and Nintendo Switch in 2019. By then, it had passed 30 million players and $300 million in revenue. Since 2019, Titan Forge Games has led development. In January 2024, Hi-Rez announced Smite 2 on Unreal Engine 5.
Meaning and History
The game’s essence is to control mythological heroes, gods, goddesses, or other creatures. They participate in team battles using personal abilities and tactics. These characters oppose the rest of the characters, both controlled and uncontrollable. Players can choose from several modes, one-on-one (PVP) or as part of any skirmish, since there are a large number of different heroes. There are also tournaments, including the Smite World Championship, an annual championship with a massive cash prize.
The matchmaking system we use is our own modified version based on TrueSkill. It allows you to choose between characters on the EU and US servers. Moreover, the selection of characters depends on the amount of desired time and the specified mode. In general, the combat platform’s interest was so high from the very beginning that its recognition grew from year to year. If the total number of users was 3 million initially, it has now reached over 40 million.
What is Smite?
Smite is a video game in the MOBA genre, where users can take on the role of a mythological character to battle in a team arena against opponents and create their unique combat strategy. It debuted in 2014 and was initially only available on the Microsoft Windows platform. Later, versions for macOS and various consoles were introduced. The developer of Smite is Titan Forge Games, part of the American company Hi-Rez Studios.
The global expansion of the video game began immediately after the release, with the publisher teaming up with the Chinese online media company Tencent. This allowed the product to be distributed on its domestic market. A year later, Hi-Rez Studios announced a partnership with the Level Up representative for the Latin American region! Games. Oceanic and Southeast Asia servers were then covered, making the corporate logo very recognizable even among new fans of the game.
In parallel, the publisher introduced technology that allows gamers in five to connect to professional leagues. Those wishing to compete first online and then go offline. Each stage of the competition brings its benefits and improves playing qualities. As a result, the most successful ones get the right to participate in the Smite World Championship. The prize pool is $1,000,000.
All of the above contribute to the wide and fairly rapid distribution of the video game. Moreover, its owners (they are organizers of the competition) try not to change the familiar Smite logo. The main reason is that fans worldwide know him well, so the company has only one.
Font and Colors
The original logo debuted alongside the game’s release. It consists of two parts, each of which is considered basic and includes several parts. The text occupies the central place. This is a 3D product name. The inscription is voluminous, with edges protruding in the middle. The letters are sans-serif and are in uppercase. All the symbols at the top have concentrated bright highlights and reflections. At the bottom, by contrast, there are blackouts. In this case, the signs are thickened and have a triangular face, which makes them convex. The main color is golden with transitions.
The second important part of the emblem is the trapezoidal frame that serves as the background for the word “Smite”. The top and bottom are even; the right and left edges are decorated with zigzags, reminiscent of a lightning bolt. This is how the designers conveyed the emotional intensity of the video game’s events, the heroes’ strength, energy, and power, and everything that happens. The edges are painted in various shades of beige, the middle in dark gray. Such a palette speaks to the seriousness of the fighting spirit and the highest level of focus on the target, as there are no distracting colors.
The inscription is made in an individual font based on the Penumbra Half Serif typeface. The designers sharpened the logo’s edges, made the central part convex, and removed the serifs.
The original palette always included gold in all shades because gods and goddesses compete in the game, and such characters need the corresponding colors to match their status. The emblem also features dark gray (background) and beige (frame).



