Snapfish Logo PNG
The Snapfish logo reflects creativity, memories, and personalization, emphasizing the company’s commitment to helping people preserve and share important moments through photo products. The design highlights the creativity and joy of creating personalized photo albums, calendars, and other items. The company focuses on providing customers with convenient and high-quality solutions for preserving their memories in a physical format.
Snapfish: Brand overview
Snapfish was founded in 1999 in San Francisco, California, a technology-driven city. It was the innovative brainchild of digital photography giant Shutterfly. It aimed to revolutionize digital photography by offering a simple digital environment where users could archive, share, and print their cherished memories.
In 2000, Snapfish launched its website, which, within a year, allowed users to seamlessly upload and store their photos online and share them with loved ones. Some of Snapfish’s distinguishing features include unlimited photo storage space and the ability to purchase premium prints and unique photography gifts.
With the advent of the digital age, Snapfish has partnered with well-known brands such as Kodak, among others. This alliance simplified the process of uploading pictures directly from digital cameras. By 2004, the Snapfish platform had become one of the most popular services, with over 10 million photo enthusiasts producing 30-40 million photo prints monthly.
2005 was a watershed year for Snapfish, as it became part of District Photo’s portfolio, which later took over the Shutterfly brand. With the winds of change, Snapfish further diversified its offerings into custom photo books and personalized greeting cards.
As one of the leaders in photo printing services in the U.S., the company independently serves a vast customer base, touching the lives of more than 50 million people worldwide. In a tribute to its roots, its base of operations remains in San Francisco, California.
Meaning and History
What is Snapfish?
Snapfish, a revolutionary online photo-sharing and printing service, was founded in 1999 by Rajil Kapoor, Bala Parthasarathi, Suneet Wadhwa, and Sripati Acharya. Originally called “Project Skytalk,” Snapfish was designed to change the way people communicate by allowing them to turn everyday photos into treasured keepsakes.
1999 – 2011
2011 – 2015
2015 – today
The Snapfish logo combines graphic and text elements, symbolizing the brand’s concept. The central element is an image of a fish tied to the company’s name. It consists of simple geometric shapes:
- A triangular tail
- An elongated elliptical body
- An eye represented by two circles—white and turquoise
The turquoise adds contrast and makes the image stand out. Above the body is a gray triangle functioning as a fin, adding character. The fish’s turquoise color evokes associations with cleanliness and freshness.
To the right of the symbol is the brand name. The font appears modern and friendly thanks to its soft, rounded lines. The letters are gray, complementing the fish’s turquoise color. The capital “S” highlights the beginning of the name, and the balanced spacing between the letters makes the text neat and easy to read.
The main text is divided into two parts. “Snap” reflects the idea of speed and capturing a moment, while “fish” refers to the graphic element of the fish. Together, they emphasize the company’s goal of preserving vivid memories.
The color palette consists of turquoise and gray. Turquoise is associated with water and freshness, while gray adds restraint and professionalism. These colors create harmony, making the emblem striking yet not overwhelming.
The logo’s design is simple and symbolic. The fish image, smooth font, and well-thought-out palette convey the brand’s values: convenience, accessibility, and ease of use. It highlights the company’s mission to preserve life’s important moments.
