Song: Brand overview
Founded: | April 15, 2003 – May 2, 2006 |
Founder: | Delta Air Lines, Inc. |
Headquarters: |
Atlanta, Georgia, U.S. |
New York’s John F. Kennedy International Airport was the primary hub for Song, with Boston and West Palm Beach serving as significant focus cities. Song utilized a fleet of Boeing 757-200 aircraft, outfitted with leather seats and equipped with entertainment systems that offered satellite TV and radio.
True to its low-cost model, Song imposed extra charges for services such as checked baggage, beverages, and advance seat selections. While Song’s operational costs were lower than Delta’s mainstream operations, they were not as minimized as those of its low-cost competitors.
By 2006, Delta was in a financial crisis and decided to dissolve Song. The airline’s aircraft and routes were reintegrated into Delta’s main operations. During its active years, Song ran more than 220 daily flights to about 30 destinations, ferrying roughly four million passengers annually. However, despite these achievements, Song had a relatively brief lifespan and did not achieve the low-cost success Delta had anticipated.
Meaning and History
Song color codes
US Air Force Academy Blue | Hex color: | #175096 |
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RGB: | 23 80 150 | |
CMYK: | 85 47 0 41 | |
Pantone: | PMS 7686 C |
Yellow Green | Hex color: | #7fcc27 |
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RGB: | 127 204 39 | |
CMYK: | 38 0 81 20 | |
Pantone: | PMS 368 C |