Song Logo

Song LogoSong Logo PNG

Song: Brand overview

Founded:April 15, 2003 – May 2, 2006
Founder:Delta Air Lines, Inc.
Atlanta, Georgia, U.S.
Song was a subsidiary of Delta Air Lines, functioning as a low-cost brand from 2003 until 2006. Delta conceived Song to contend with emerging low-cost carriers such as JetBlue and Southwest, steadily gaining ground in the aviation market. Song offered flights primarily within the United States but extended its services to certain Caribbean destinations from its key locations in the northeastern U.S.

New York’s John F. Kennedy International Airport was the primary hub for Song, with Boston and West Palm Beach serving as significant focus cities. Song utilized a fleet of Boeing 757-200 aircraft, outfitted with leather seats and equipped with entertainment systems that offered satellite TV and radio.

True to its low-cost model, Song imposed extra charges for services such as checked baggage, beverages, and advance seat selections. While Song’s operational costs were lower than Delta’s mainstream operations, they were not as minimized as those of its low-cost competitors.

By 2006, Delta was in a financial crisis and decided to dissolve Song. The airline’s aircraft and routes were reintegrated into Delta’s main operations. During its active years, Song ran more than 220 daily flights to about 30 destinations, ferrying roughly four million passengers annually. However, despite these achievements, Song had a relatively brief lifespan and did not achieve the low-cost success Delta had anticipated.

Meaning and History

Song Logo History

Song color codes

US Air Force Academy BlueHex color:#175096
RGB:23 80 150
CMYK:85 47 0 41
Pantone:PMS 7686 C
Yellow GreenHex color:#7fcc27
RGB:127 204 39
CMYK:38 0 81 20
Pantone:PMS 368 C