SoundCloud Logo

SoundCloud LogoSoundCloud Logo PNG

The SoundCloud logo is an encrypted message. It says: “the audio track is stored in the cloud.” The emblem invites the listener to open the vault, from which an endless melodic stream will flow, uplifting.

SoundCloud: Brand overview

Founded:August 2007
Founder:Alexander Ljung, Eric Wahlforss
Berlin, Germany
The Internet community SoundCloud belongs to the same name, which was founded in 2007 and is based in Germany. The music streaming platform itself appeared in 2008 when the project acquired its website. It was planned that its users would exchange audio content, but a simple startup has grown into a full-fledged digital distribution service. SoundCloud’s possibilities are not limited to one thing: subscribers are encouraged to create, upload, listen, download, and comment on tracks, as well as communicate directly through private messages.

Meaning and History

SoundCloud Logo History

The social sound platform attracts tens of millions of users – both listeners and music publishers. Therefore, many authors and fans of audio content are very familiar with the SoundCloud logo, which was adopted a year after the company’s official launch. It makes the website recognizable because it has never changed since 2008: the owners are confident that the chosen design perfectly matches the concept of the project.

The combo sign contains two elements: a stylized cloud image and a brand name written in sans serif capital letters. Orange also plays an important role. It is a defining part of the SoundCloud identity, its trademark in the music streaming world.

What is SoundCloud?

It is an online service for distributing audio recordings and a website for sharing music between users. SoundCloud is designed to download and promote sound files for streaming content. It appeared in 2007 and is headquartered in Berlin (Germany). The founders of the platform are Eric Wahlforss and Alexander Ljung.

2008 – 2014

SoundCloud Logo 2008

The first SoundCloud logo was black and white. It contained a stylized cloud whose left side consisted of thirteen wide vertical stripes with rounded ends. All lines were of different lengths. The right side of the emblem was completely painted over and looked like a heart symbol turned on its side. At the bottom was the name of the music streaming platform. The lettering was done in Interstate Bold, a geometric grotesque with clear lines.

2010 – today

SoundCloud Logo

In 2010, both the stylized cloud and the letters on the SoundCloud logo changed to orange. And at the same time, the designers changed the shape of the stripes, expanding them in the middle – so that all the thickenings were symmetrical; that is, they were approximately at the same level. In addition, they used a subtle gradient: if you look closely, it becomes clear that the top is slightly lighter than the bottom. As for the inscription, only the color has changed, so now all logo elements look bright.

2014 – today

SoundCloud Logo 2014

In 2014, another emblem version appeared – this time without a word mark. After the redesign, only the cloud remained, but it also began to look different. First, the developers have reduced the number of vertical stripes to eight. Secondly, they expanded them, giving each fragment the shape of an ellipse with thickened ends. The logo is presented in classic black color.

Font and Colors

SoundCloud Emblem

At first glance, the emblem seems very simple: there is an abstract cloud at the top and the usual sans serif lettering at the bottom. But the details are important here because they carry the ideological load. The vertical lines that make up the left side of the cloud deserve special attention. There are only thirteen of them: two high, six medium, and five low. Some stripes have an elongated diamond shape.

This is not just a “zebra pattern,” but a stylized image of sound waves. A similar visualization of audio is displayed when playing any track in the SoundCloud app. The cloud, in turn, symbolizes the scale and versatility of the platform. It indicates that a huge amount of content is concentrated on the website.

Below is the service’s name, with “Sound” under the waves of the audio file and “Cloud” under the solid cloud. The graphic part of the logo illustrates the meaning inherent in these words and is inextricably linked with them.

The logo, website, and SoundCloud app all use the same font – Interstate Bold. It was created by American printer Tobias Frere-Jones specifically for the Font Bureau digital foundry. It has something in common with the Highway Gothic grotesque that FHWA developed for road signs.

The palette appears monotonous because the only orange is represented in it. But this is not entirely true – there are versions of the logo with a gradient of several shades: Portland Orange, Coral Red, Smashed Pumpkin, Deep Saffron, and Orange (Crayola).

SoundCloud color codes

OrangeHex color:#f26f23
RGB:242 111 35
CMYK:0 54 86 5
Pantone:PMS 1585 C

What do the SoundCloud symbols mean?

The symbols on the SoundCloud logo on the left side represent sound waves. The individual sounds are gradually added to a single audio track that forms a cloud, emphasizing an internet platform.

Why is the SoundCloud logo orange?

For its logo, online service SoundCloud chose orange because it is the color of positivity, good humor, and optimism. After all, the platform developers wanted their service to evoke positive emotions and bring joy to users.