Space Jam Logo PNG
The emblem features the funny adventures of cartoon characters. The characters are constantly on the move, like athletes on a treadmill. The Space Jam logo features abundant musical accompaniment to the series’ events.
Meaning and History
The emergence of cult comedy is directly related to Michael Jordan’s career. Before leaving the sport, he tried to develop as many projects as possible to turn his name into a superbrand. Against the background of these ambitions, the basketball player fell out with Nike, which had been promoting him, and partially refused its services. The NBA star began working directly with sponsors. One of the achievements of that time was the movie Space Jam, in which Jordan promoted the products of all the brands that financially supported him. Among them were the McDonald’s restaurant chain, the Gatorade beverage range (PepsiCo), the Wheaties cereal brand (General Mills), the Nike sneaker, and the Hanes clothing brand.
Of course, Nike publicly supported the athlete, but she did not like the idea of the Hollywood film. Its employees called Space Jam a “binge trade,” believing it would tarnish the quality of its advertising. Nevertheless, Michael Jordan realized his commercial ambitions: the comedy was released in 1996 and grossed over $230 million.
Internet users remembered it in 2010, when a Reddit user drew attention to the ancient Space Jam promo site. As it turned out, it has not disappeared for many years, having outlived four US presidents and a sharp leap in technological evolution. The web resource was created in an era when no one followed virtual content, so designers could do whatever they wanted with it.
The site’s main star is the movie logo. More precisely, it is not a star but a whole stellar system because, in structure, it resembles something in between a galaxy and the orbits of planetary rotation. This trademark debuted with Space Jam. It was introduced just before its 1996 premiere and was used on the original posters. When the second sci-fi comedy, Space Jam: A New Legacy (2021), was released, it turned out that its creators kept the original logo design and only slightly modernized it.
The graphic composition consists of inclined concentric ellipses with a gradient. The letter “J” from the film’s title is threaded in the middle. Thus, the inscription can be considered the center of rotation of the planets, the basis of the whole world. On the other hand, the colorful drawing looks like a portal to another dimension. This meaning echoes the film’s plot, which mixes real people and animated characters.
Font and Colors
To style the text, the logo’s creators used a font similar to Lithos Black, a modification of Carol Twombly’s Lithos. Wide lines, geometric shapes, and many angles characterize it. Space Jam’s designers have added even more asymmetry by dropping the letters and cutting off some oblique lines. Moreover, the inscription elements are not skewed; they overlap one another because the letter spacing is practically nonexistent. This enhances the cartoon-style effect.
In the original version, the concentric rings are painted in a dark red gradient and separated by thin, light-orange lines. The center is also orange. The movie’s title is green, but there is an additional transition to a yellow tint. In this case, the letters are outlined in yellow and cast black shadows of varying widths. There are also options with other color schemes: the text can be blue and the rings yellow-brown.