Space Logo PNG
The Space logo plays a key role in the channel’s history, as viewers recognize it by its symbol, which always appears in the corner of the screen. In this case, it is a yellow inscription in bold uppercase letters, complemented by a round emblem resembling a target or a keyhole.
Space launched on March 11, 1991, in Buenos Aires, when Argentine entrepreneur Alberto González created Latin America’s first 24-hour pay television channel. His company, Imagen Satelital, entered a regional market where cable and satellite operators had not yet built continuous overnight film programming. In its early years, Space was aimed at adult viewers and mixed feature films, action titles, adventure cinema, and live boxing broadcasts.
In 1997, Grupo Cisneros acquired Imagen Satelital and added Space to its expanding pay-TV portfolio. The company already held television, production, and telecom assets across Spanish- and Portuguese-speaking markets. In 2001, Cisneros Television merged with Ibero-American Media Partners and El Sitio to form Claxson Interactive Group. Space then operated alongside I.Sat, Infinito, HTV, and MuchMusic.
In 2002, Claxson rebranded Space with updated graphics and a wider schedule. Films remained the channel’s core, but cultural, concert, and artistic programming joined the lineup. During that period, Space strengthened its distribution across Argentina, Brazil, Chile, Mexico, Colombia, and other countries. Fox Latin America and Canal Sony were its main competitors in adult-oriented pay television.
On December 14, 2006, Turner Broadcasting System, part of Time Warner, agreed to buy seven Claxson channels for about $235 million, including Space, I.Sat, Infinito, HTV, MuchMusic, Retro, and Fashion TV. Argentina approved the deal, and it closed on October 5, 2007. On April 8, 2008, Turner repositioned Space around action films, crime stories, adventure blockbusters, and boxing. After the 2018 merger of Time Warner and AT&T, Space moved under WarnerMedia; in 2022, it became part of Warner Bros. Discovery Americas.
Meaning and History
Space should not be taken literally, as the channel has no scientific programs about space or air. It hints at the boundless universe of content, an entertaining space where viewers can immerse themselves. The broadcast grid includes many science fiction, suspense, horror, and action films and shows, as well as sports, mainly boxing competitions.
The Space logo is as abstract as the channel’s name. It once featured an ellipse divided into two parts, referencing elliptical galaxies. In 1999, the geometric figure became an elongated ring and then disappeared altogether as the designers sought a negative-space effect. Meanwhile, the traditional blue color was replaced with bright yellow for both the emblem and the wordmark.
What is Space?
Space is a popular TV channel in Latin America. It broadcasts series, movies, and sports events (basketball, soccer, professional wrestling, and boxing). It broadcasts in Portuguese and Spanish. The channel launched in 1991 and was initially owned by Imagen Satelital, managed by Argentine citizen Alberto González. Today, Warner Bros. Discovery Americas owns the Space brand and all related assets.
1991 – 1999
In the early 1990s, the Space logo featured a black inscription centered on a white background. Designers presented the channel’s name in a futuristic style. The most unusual was the “E,” which consisted of three long parallelograms. They were lined up in a column so that the side edges coincided. The “A” lacked a central stroke, resembling an inverted “V.” The “C” with horizontally stretched lines looked like a “U” rotated 90 degrees. The inter-letter space between “P” was narrow and open because the glyph was missing a fragment. Above and below the inscription were two halves of a blue ellipse. The artists depicted a galaxy because it is associated with the word “Space.”
1999 – 2002
The ellipse became an elliptical ring after the late-1990s redesign. The geometric figure was positioned diagonally and divided into two parts by the channel’s name, as in the emblem’s first version. The developers kept the letters black and preserved the font style but increased the inscription size. They also cut off the sharp tip of the “A” and shortened the distance between the “A” and “P” so the glyphs touched. They used a blue gradient for the ring, lighter in the center and darker at the edges. This made the emblem appear three-dimensional.
2002 – 2008
In 2002, the Space Channel underwent another graphic rebranding. The channel’s name was centered on a large white screen, created by negative space. The frame, made of four irregular black triangles, looked like it would start rotating in a spiral. The inscription used a dynamic font with thinner, more legible letters than before. The missing crossbar appeared in the “A,” and the “E” started to look like a “C” with a horizontal stroke in the middle. Overall, the glyphs gained smooth, streamlined outlines that harmonized with the surrounding geometric shapes.
2008 – today
In 2008, a new era began in the Space Channel’s identity. The channel’s main symbol is a yellow ring with a yellow dot in the center. The inner part is white, with a small white notch in the ring, making the abstract design look like a stylized rondel, target, crosshair, or keyhole. The inscription is on the right side and is set in a bold sans-serif font. All letters are uppercase and yellow.
The creators of the Space logo sought to convey space, playing on the channel’s name. To achieve this, they used simple geometric shapes: rings and circles. The small yellow circle in the center of the abstract image appears to have broken free from the wide frame and moved downward. Thus, the emblem has a hidden sense of movement.
Font and Colors
The bold font of “SPACE” has several approximate analogs, including Sentic Text Black by HeadFirst, Neutro Heavy by Durotype, and Cartograph Sans CF Extra Bold by Connary Fagen Type Design. They differ in some glyph shapes. The uppercase letters make the inscription easy to read. Readability is reduced only by the logo’s yellow color; in the primary version, it combines with white and “dissolves” against a light background.
