Spar Logo

Spar LogoSpar Logo PNG

Spar is a Dutch privately owned retailer founded by Adrian van Well in 1932. Initially, the brand name was somewhat different, namely DESPAR. Today, the company operates in almost 50 countries worldwide, and the total number of stores exceeds 13,000. The company’s founder came up with the name thanks to the abbreviation, which translates as “everyone works better together.” The head office of Spar is located in Amsterdam. In addition to European countries, the company opens supermarkets in Asia, Oceania, and Africa. The number of employees in all supermarkets is 370 thousand people. An income of 37.1 billion euros as of 2019 makes the company one of the most successful in the Dutch market.

Meaning and History

Spar Logo History

What is Spar?

This is an international organization. The geography of the company’s activities is impressive. At the same time, given the volume of sales and authority in the market, the management of a chain of stores needs to approach the issue of creating an identity with great responsibility.

The Spar company has a rich history, and therefore it is not surprising that with the development of the brand, its logo has also been modernized. Its creators took into account current trends, and therefore the supermarket chain has always been in demand among the target audience. The key message in the formation of the logo was to draw the attention of buyers to the main values ​​​​of Spar, namely the quality and heritage that the company has. It should be noted that the company’s identity for some countries was different in certain periods. For example, since 1960, slightly modified logos have been used in Italy and Austria.

1932 – 1940

De Spar Logo 1932

The first version of the logo was presented to the public when the company was founded. Its basis was the use of lettering technology, drawing letters and not writing them. The key element was the branded Christmas tree placed inside the circle. Spar’s name and slogan are depicted in white letters on a red background. For inscriptions, the author used bold capital letters.

1940 – 1950

De Spar Logo 1940

The original logo lasted in identical style for eight years. Already in 1940, the contours of the emblem were refined. The authors removed the slogan, which was imprinted in the logo frame. In turn, the name of the company De Spar remained the same, made with bold capital letters. Minimizing the text load made it possible to increase the tree directly, making it more voluminous and powerful in the eyes of the target audience.

1950 – 1960

Spar Logo 1950

In 1950, the company’s management decided to change the name, removing “De.” As a result of these actions, the logo was also redesigned. In addition to shortening the name, changes have also taken place in the image of the tree. It was created using a geometric method, straight lines, sharp corners, and somewhat enlarged dimensions. However, the change in the scale of the main image was compensated by increasing the company’s name on the logo because, in this way, the frame also succumbed to thickening. The color scheme remained identical.

1960 – 1968

Spar Logo 1960

During this period, the authors significantly reduced the size of the tree, while the framework, on the contrary, succumbed to a significant increase. The font of the name Spar, in turn, has become thinner, and the spacing between the letters is more significant. Thus, the company logo at this stage looks fresher compared to previous versions.

1968 – today

Spar Logo

The most notable redesign in the company came in 1968. Until this period, the green tree was the key element of the logo, consisting of only one triangle and a border made in green. To the left of the image is directly the name of the company, made in white letters on a red background. It takes up approximately 70% of the total size of the logo. The name and the tree are independent elements from each other.

Font and Colors of the Emblem

Spar Emblem

The logo of the international Spar chain of stores is made in a font as close as possible to Consilio Bolde and Nedian Bold. As a rule, bold capital letters were used, and the lines were slightly pointed at the end. In this case, the contours in the letters “P” and “R” are open.

Spar Symbol

White, green, and red backgrounds were used as the color scheme. The changes at each stage were minor, but they adapted the company logo to modern realities.