Spectrum.Life, a leader in digital health and wellbeing services, has unveiled a new visual identity as part of its ongoing evolution. This rebranding reflects the company’s growth since its founding in 2018 and underscores its commitment to offering comprehensive, personalized care to millions of users worldwide.
The previous logo featured soft, rounded typography with small icons like a period and a heart. While charming, these elements didn’t fully capture the brand’s scope or modern capabilities. The design felt unbalanced, with the heart and period appearing disproportionate to the rest of the wordmark, leading to a lack of cohesion in the overall visual identity.
The new logo is a significant departure from the old design. The most prominent change is the shift to a streamlined wordmark incorporating a custom letter “m,” inspired by the spectrum concept. This design choice emphasizes the wide range of services Spectrum offers.Life highlights the seamless integration of these services within a unified platform.
The new logo’s typography is based on the Raptor V3 typeface, with modifications that give it a modern and distinctive feel. Adjustments include shortened descenders and ascenders and a unique curve on the crossbar of the letter “t.” These subtle changes contribute to a polished appearance, while the groovy design of the letter “m” adds a playful element that sets the brand apart in the digital health space.
An accompanying icon, a simplified wave or spectrum shape, has been introduced to balance the wordmark and reinforce the brand’s identity. This wave symbolizes health and well-being’s continuous and evolving nature, aligning with Spectrum. Life’s mission is to support users throughout their life experiences. The icon is versatile and can be adapted for various uses, such as mobile apps or social media profiles, where the full wordmark might not be necessary.
The new color palette reflects a shift to a more modern and professional tone. The soft pastels of the previous design have been replaced with bold purple and deep black, offering greater contrast and visibility across different media. These colors convey reliability and sophistication, essential traits for a brand in the health sector.
The new logo is designed for high legibility and versatility. Its clean lines and balanced proportions ensure it remains effective at various sizes, whether displayed on a billboard or a smartphone screen. This adaptability is crucial for Spectrum.Life, which engages with users across a wide range of platforms.
Beyond the logo, the rebranding includes a comprehensive visual system. This system features spectrum-based icons, a refined color scheme, and consistent typography, all working together to create a cohesive brand experience that is both professional and approachable.
Overall, Spectrum. Life’s rebranding represents a significant step forward. The new logo and visual identity communicate the brand’s core values of professionalism, innovation, and a commitment to supporting users through all aspects of their health and well-being. The modern, flexible design positions Spectrum.Life continues to lead in the digital health and well-being industry as it expands its services and reaches new audiences.
This transition from the old logo to the new one marks Spectrum. Life’s growth and readiness to embrace new challenges in the rapidly changing healthcare landscape. The refreshed identity is visually appealing and strategically designed to support the company’s mission of delivering comprehensive care for every aspect of life.