Spellbook, known for its forward-thinking legal technology, has introduced a redesigned logo and updated visual identity. The shift reflects its growth from a specialized tool into a full-scale AI suite tailored for transactional attorneys. Developed in collaboration with Focus Lab and the company’s in-house design team, the new branding captures the platform’s evolution and expanded capabilities.
The previous logo featured a simple blue crystal, symbolizing knowledge, structure, and value—qualities associated with legal expertise. Paired with a serif typeface, it had a refined, academic feel, emphasizing professionalism and intellectual rigor. While effectively establishing credibility, design is no longer fully aligned with the evolution into legal technology leadership.
The new logo introduces a vibrant, multi-faceted crystal that embodies the platform’s expanded scope. Unlike the earlier segmented version, the crystal is seamless, symbolizing integration and cohesion. The refined design reflects how AI-driven tools work together as a unified system. Strong contrasts and gradients bring the crystal to life, adding depth and movement and reinforcing the sense of adaptability and continuous growth.
The traditional serif font has replaced a sleek, sans-serif typeface featuring rounded edges and smooth lines. This geometric style gives the brand a more contemporary, approachable feel, aligning with the mission to make legal work more engaging and less repetitive. The absence of serifs simplifies the design, making it easier to read across digital platforms while reinforcing clarity and efficiency.
While the previous branding relied on shades of blue to convey trust and stability, the new identity introduced orange, teal, and green accents. These additions inject energy and creativity, reinforcing the idea of innovation. The crystal’s gradients amplify this effect, giving the logo a dynamic, almost illuminated quality, aligning with the “magic” suggested by the brand name.
A key redesign aspect is a new visual framework that ensures consistency across different applications. Whether displayed on digital interfaces, legal documents, or marketing materials, the system maintains uniformity, strengthening brand recognition.
The redesigned logo represents more than a cosmetic change—it reflects Spellbook’s core mission. By automating repetitive tasks, the platform frees attorneys to focus on meaningful work. With its complex facets, the crystal symbolizes the sophistication of legal practice, while the refreshed colors and typography reinforce the idea of accessibility and forward momentum.
