Square Logo

Square LogoSquare Logo PNG

The emblem presents the buyer with an invention that hits the mark, occupying a global niche in the financial market. The Square logo is like a terminal reading mechanism, promising users an easy and simple way to pay for their purchases.

Square: Brand overview

Founder:Block, Inc.
United States
In 2009, Square entered the US payment and financial services market, a technology enterprise that made it easier to pay for goods with electronic money. One of its creators was Jack Dorsey, the CEO of Twitter. He came up with a special card reader to help his friend Jim McKelvey complete a building materials deal. Inspired by the success, the buddies teamed up and launched a small startup producing mobile payment terminals. Over time, the company has grown to provide services for small businesses.

Meaning and History

Square Logo History

Both Square’s logos – old and new – reflect the symbolic name associated with the Square Reader’s square shape. It was the first product of the firm to accept payments. It connected to the audio jack of any smartphone, read information from the card, and transmitted analog data to the application.

What is Square?

This is the name of Block, Inc., a manufacturer of special devices for accepting payments from credit cards in the past. Card readers plug into your phone’s audio jack or Lightning input. The firm was founded in 2009 and renamed in December 2021. Square’s name now only applies to its core product.

2009 – 2011

Square Logo 2009-2011

The first emblem creators decided not to complicate the task and depicted a figure that vaguely resembles a card reader. But it is worth noting that this is not an ordinary square, but a cube – a regular hexagon, each side of which is a square. Usually, hexahedra are three-dimensional, but the designers have presented their 2D version. It seems flat due to the lack of ribs. The imagination completes them, so volumetrics’s visual effect occurs only at the level of associations.

The main part of the geometric shape is colored green. On the front edge, a large white square stands out, inside which there is a green mini-square. Some of the corners are rounded, which makes them less rigid.

2011 – 2016

Square Logo 2011-2016

In 2011, the logo finally lost its volume and became two-dimensional. The developers left three concentric squares, one inside the other. They alternate in color and size: the largest quadrangle is gray, the middle one is white, and the smallest is also gray. The same geometric pattern, but in a green and white palette, adorned one of the cube faces in the first Square emblem.

To the right of the multicomponent figure is the name of a company that provides financial and payment services. A sans serif font is used for the word, corresponding to a minimalistic concept.

The designers depicted the Square Reader as three superimposed squares. This vision was too schematic – in reality, the device looked a little different. But the owners of the company thought that the abstraction would become an excellent corporate symbol because it is simple, memorable, and looks good at any scale.

Round sans serif letters is combined with the rounded corners of three squares. This is another manifestation of the geometric logo. The selected font is vaguely similar to Rutan Regular and Seconda Soft Light, but they have little in common because the designers have developed a custom typeface.

The first emblem was green and white. The second one is more faded in comparison with it, although the palette also combines two colors. The background and middle Square are the same white as before, and the main elements are colored light gray.

2016 – today

Square Logo 2016-present

At first glance, the redesign brought about minor changes, but they affected all elements. The icon now has a different color (instead of gray-black), and the text has a modified typeface (sharp ones replace rounded letters). At the same time, the marks remained subtle. The only significant difference is the spelling of “a”: the new version has a different form, although it is also in lower case.

Square: Interesting Facts

Square, now called Block, Inc. since December 2021, changed the game for how small businesses and people handle money. Started by Jack Dorsey and Jim McKelvey in February 2009, it’s all about making transactions easy for everyone.

  1. How It Started: Jim McKelvey couldn’t sell his glassblowing work because he couldn’t take credit card payments. This problem sparked the idea for Square – a simple credit card reader for small sellers and individuals.
  2. Square Reader: The first Square product turned phones into credit card terminals. It’s small, square, and easy to use, making it a smart fix for payment hassles.
  3. Helping Small Businesses: Square made it unnecessary for small shops to buy costly POS systems. Now, they can easily accept credit card payments, reaching more customers.
  4. More Than Payments: Square isn’t just about payments. It offers loans, payroll services, and a Cash App for sending money. This variety helps both businesses and individuals manage their money better.
  5. Cryptocurrency: Square was ahead in using Bitcoin, allowing Cash App users to trade it in 2018. It was one of the first big financial companies to add cryptocurrency to its services.
  6. Going Green: Square aims to have zero carbon emissions by 2030. It’s investing in renewable energy and reducing the carbon footprint from Bitcoin transactions on Cash App.
  7. Arts and Crafts Support: Square’s co-founder is a glassblower, So It naturally values arts and crafts and supports artists and small craft businesses.
  8. Worldwide Services: Square began for US small businesses but now works globally. This expansion helps change how businesses everywhere deal with money.
  9. Pandemic Help: Square helped businesses sell online, offer contactless pay, and conduct curbside pickups during COVID-19. This support was crucial for many businesses to survive.
  10. Becoming Block, Inc.: The change to Block, Inc. in 2021 shows Square’s growth beyond payments to blockchain, cryptocurrency, and financial services. This new name matches its broader vision.

Square (Block, Inc.) has proven innovative, strong, and dedicated to helping businesses and individuals manage their finances better.

Font and Colors

Square Emblem

The previous logo featured typefaces lettering that resembled the Avalon Book from FontSite Inc. The name is now typed in a font that echoes the Museo Sans Cyrillic 300 and Aramis SemiLight. Certain details are taken from each. As a result, the text part consists of “Square,” where the lowercase “a” is in Cyrillic form. The redesigned color palette belongs to the pastel spectrum, so it is muted rather than bright.

Square Symbol

Square Wordmark Logo


Why is the logo a square?

The logo of Square, known as Block, Inc. since December 10, 2021, was a square shape before its rebranding. This design mirrored the shape of the company’s card reader used for accepting credit card payments. The logo wasn’t an exact illustration of the card reader but a minimalistic and abstract representation to create a visual link.

The square shape was chosen for its simplicity and clarity. Its clean, straightforward design aligns with the company’s goal of making financial transactions easy and accessible. The minimalist approach emphasized the company’s commitment to efficiency and ease of use.

Using a square for the logo helped connect the brand’s visual identity with its core product, the card reader. This made it easier for customers to recognize and remember the company. The abstract style made the logo versatile and adaptable across different platforms.

What is the logo of the square?

Before renaming to Block, Inc., the company used a logo with two parts: a graphic symbol and the word “Square.” The graphic symbol had three concentric squares with rounded corners. The middle square was white, and the other two were gray, creating a visually appealing icon.

Next to the graphic symbol, the word “Square” was written in a thin sans-serif font, giving it a modern and clean look. This font choice matched the minimalistic design of the symbol.

The logo’s overall design was simple yet effective. The concentric squares highlighted the company’s name and focus on easy-to-use financial solutions. The clean lines and modern font conveyed professionalism and reliability.