Squid Game Logo

Squid Game LogoSquid Game Logo PNG

The Squid Game logo embodies the series’ suspenseful and strategic nature, using minimalist design and strategic use of color to create a memorable and unique brand identity.

The Squid Game emblem offers a global version that retains its original style but adopts English for wider reach. Rendered in two rows, the capitalized characters employ straightforward, linear typography. A distinct touch is added to some of these characters, specifically the letters ‘O’, ‘A,’ and ‘E,’ as they are designed to mirror geometric shapes, further enhancing the overall visual appeal of the design.

Rather than black, the insides of these three characters are filled with a vibrant shade of pink. This element of color not only adds a dash of energy to the design but also represents the unconventional and dynamic nature of the show. The logo design also includes certain extended lines that don’t serve a functional purpose but contribute to the aesthetic appeal.

Squid Game: Brand overview

Founded:September 17, 2021 – present
Founder:Hwang Dong-hyuk
South Korea

Hailing from South Korea, Squid Game, created by Hwang Dong-hyuk, has redefined the scope of survival drama television. The series, exclusive to Netflix, marked a significant point in the history of international television, challenging traditional boundaries with its intriguing plot and unexpected twists. The intriguing narrative is set in a dystopian reality where desperate individuals participate in deadly versions of childhood games for a colossal cash prize.

The program’s meteoric rise to global popularity can be attributed to its unique blend of social commentary and thrilling storyline. Its debut attracted a massive global viewership and sparked innumerable discussions and debates around its themes, making it a cultural phenomenon. The captivating plot, complex characters, and suspenseful game sequences brought the audience an experience that was a blend of suspense, drama, and insightful commentary on societal issues.

Meaning and History

Squid Game Logo History

Moving on to its brand identity, the series represents a bold and distinct visual and narrative style. The unique concept of the show is reflected in its branding, with a logo featuring an icon of a simple, abstracted squid – a reference to the children’s game from which the series draws its name. This whimsical yet ominous symbol perfectly encapsulates the show’s blend of childhood nostalgia and deadly stakes.

The aesthetics of the show play a significant role in the brand identity. The stark contrast between the colorful game settings and the darker themes of the narrative helps create a memorable visual identity that stands out in the minds of the audience. This juxtaposition is also reflected in the promotional materials and merchandise, creating a cohesive and instantly recognizable brand image.

The brand identity of the series is shaped by its core themes and storytelling approach. The program, in its essence, is a critique of societal inequality and the desperation that it can drive individuals to. This narrative forms a key part of the brand’s identity, establishing it as a thought-provoking piece of entertainment that is not afraid to address the harsh realities of modern society. This boldness and willingness to address uncomfortable topics further distinguish the series, contributing to its impactful brand identity.

What is Squid Game?

“Squid Game” is a South Korean survival drama television series created by Hwang Dong-hyuk and premiered on Netflix on September 17, 2021. The series became a global phenomenon due to its intriguing premise and intense storytelling. It tells the story of cash-strapped participants who compete in a mysterious survival game with a grand prize of billions of Korean won. The games, based on traditional Korean children’s games, quickly turn deadly, adding a thrilling and horrifying element to the show.

2021 – today

Squid Game Logo (Korean) 2021

2021 – today

Squid Game Logo

Squid Game color codes

RoseHex color:#f60078
RGB:246 0 120
CMYK:0 100 51 4
Pantone:PMS 1925 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C