Sterling Airlines Logo

Sterling Airlines LogoSterling Airlines Logo PNG

Sterling Airlines’ logo departs drastically from its predecessor, brimming with hearts like a Valentine’s Day card. The reimagined design is more conventional, featuring a section of an airplane tail, a large ‘S,’ and the word ‘STERLING.’ The ‘S’ is particularly intriguing; it boasts an unconventional shape and is adorned with a silver gradient. This metallic sheen contrasts with the vivid red background and harmonizes with the white lettering below.

The rebranded logo epitomizes the fundamental elements of air travel. The section of the airplane tail serves as a direct pointer to the industry in which the company operates. It assures passengers that they are in the hands of specialists who understand aviation down to the smallest details.

Sterling Airlines’ strategic departure from the overly sentimental design of the past resonates with a more business-like approach. The absence of hearts and the dominance of straight lines and mechanical features convey an image of efficiency and reliability.

The unconventional shape of the ‘S’ is another noteworthy aspect of the logo. It mimics a whimsical machine part and is thus symbolic of the engineering prowess required in aviation. This ‘S’ is a visual pledge of technical ingenuity, signaling state-of-the-art mechanics back each flight. Its silver gradient is not merely for visual appeal but embodies sophistication and a modern aesthetic.

The color choices in the emblem are deliberate and impactful. Silver often represents sleekness and high-quality craftsmanship, while red evokes excitement and passion. These colors, combined with the neutrality of white, make the logo visually appealing and encode values that the company holds dear—passion, reliability, and premium service.

The bottom placement of the white lettering, spelling out ‘STERLING,’ aids in focus and readability. It offers a visual anchor to the design, cementing the brand name in the viewer’s mind.

The logo portrays a company devoted to technical excellence, customer satisfaction, and a modern, efficient approach to aviation. Every element of this emblem, from the mechanically-inspired ‘S’ to the plane tail, echoes a brand intent on soaring to new heights in the aviation industry.

Sterling Airlines: Brand overview

Founded: 1962 – 29 October 2008
Founder: Northern Travel Holding
Copenhagen Airport, Dragør, Dragør Municipality, Denmark
Sterling Airlines, a Denmark-based charter airline, started its journey in 1962 with a modest fleet of propeller aircraft. As the 1970s began, Sterling adapted to the jet age, facilitating regular charter flights between Scandinavia and popular tourist destinations in Southern Europe.

The 1990s marked a shift in Sterling’s strategy as the airline transformed into a low-cost carrier offering scheduled flights across Europe. With its bases in Copenhagen and Stockholm, Sterling’s reach expanded rapidly in the ensuing decade, adding numerous routes and new bases across Scandinavia. By 2008, Sterling’s network spanned over 30 destinations, serviced by a fleet of 13 Boeing aircraft.

However, the perfect storm of soaring fuel prices and the 2008 global financial crisis greatly affected Sterling’s health. The airline declared bankruptcy in October 2008, bringing its operations to a sudden halt and stranding tens of thousands of passengers.

At the zenith of its operation, Sterling transported over 7 million passengers annually. However, its ambitious growth strategy in a low-cost model could not withstand the harsh economic conditions.

The downfall of Sterling after over four decades of service marked the termination of one of Scandinavia’s largest low-cost carriers. This event underscored the stiff challenges faced by carriers in Europe’s fiercely competitive budget airline industry.

Meaning and History

Sterling Airlines Logo History


Sterling Airlines Old Logo

2005 – 2008

Sterling Airlines Logo 2005