Stobart Air Logo PNG
Stobart Air: Brand overview
The genesis of Stobart Air dates back to 1970 when it was established as Aer Arann Islands to serve the Aran Islands off the west coast of Ireland. Throughout the 70s and 80s, the airline gradually evolved into a regional carrier operating flights throughout Ireland and the UK under the Aer Arann brand.
In 1994, the airline transformed and became Aer Arann Express, specializing in contract services to major carriers. By 2010, the airline had another new name, Aer Lingus Regional.
In 2014, the Stobart Group acquired Aer Lingus Regional and renamed it Stobart Air, bringing it in line with the group’s other aviation businesses. Under the new name, the airline increased its fleet and route network, operating regional flights for partners such as Aer Lingus, Flybe, and Brussels Airlines.
However, the devastating impact of the Covid-19 pandemic on the aviation industry left Stobart Air in dire financial straits. Unable to recover, the airline finally ceased operations in June 2021.
During its heyday, Stobart Air operated 18 aircraft on 45 routes in 11 countries. However, disruptions caused by the pandemic led to the airline’s eventual collapse after more than half a century of operating under different names.
With the closure of Stobart Air, an important chapter in Irish aviation history came to an end. The airline had long been one of the country’s largest regional carriers, providing crucial transport links for major partner airlines.
Meaning and History
1970 – 2014
2014 – 2021
The Stobart Air emblem is an element that simultaneously resembles both a feather and a tree leaf. Both elements convey a sense of lightness, weightlessness, and fluidity. The blue gradient gives the design volume, while the gray shadow adds a sense of depth. The jagged edges and the central stripe dividing the pen into two parts give the logo visual dynamism. The brand name is written in two lines, aligned on the right edge. The words are colored in the same light blue shade but differ in the font: “Stobart” is in bold italics, and “Air” is in a thin regular font.
The element in the form of feather leaves embodies the ideas of nature and freedom, indicating the eco-friendliness or freedom-loving nature of the airline. The blue gradient symbolizes the sky or water, elements associated with travel and movement. The gray shadow adds complexity, creating a 3D effect that makes the logo more appealing. The choice of fonts strikes a balance between boldness and subtlety, emphasizing the brand’s versatility.
