Noah Lang launched Stride Health, an insurance marketplace and resource center designed specifically for independent contractors, in 2013. Over 3.7 million workers have benefited from this platform’s comprehensive insurance, financial, and tax support, which has helped them save an estimated $5.4 billion on taxes and health insurance premiums. Stride partners with businesses such as Uber, Amazon, DoorDash, and Instacart to provide their gig economy employees with health insurance and financial planning tools. Redscout, a New York-based design firm, updated Stride’s logo, corporate identity, and website to convey the company’s wide range of services better visually.
The previous logo had a distinct personality but featured flaws, including a clumsy “tr” ligature and awkward Bezier curves. The new logo, designed by Herzberg Design Co., addresses these issues with a more sensible and traditional cursive form. Using a monoline stroke, the new “r” in the logo resolves the previously unnatural break, resulting in a more deliberate and polished typography. The “S” in the logo has also been adjusted to drop the baseline, balancing out the previously dead space. This revamp preserves the character and equity of the brand while enhancing its appearance.
Designing the script capital “S” efficiently can be particularly challenging, but Redscout has made it work well in this instance. Although certain aspects, such as the flatness of the “e” and the space between the “i” and the terminal of the “t” crossbar, could have received more attention, the overall improvement over the previous logo is noteworthy. The new design is a powerful visual expression of the company, skillfully balancing personality and utility.
The new Stride logo is uncomplicated but well-designed. The type system, which uses variants of Klim Type’s Founders Grotesk, gives the brand a warm yet contemporary voice. This typographic choice harmonizes with the recognizable style of many modern firms, creating a welcoming and identifiable environment for Stride’s target audience. Being approachable is essential for a company like Stride, which supports independent contractors and freelancers.
The minimalistic yet eye-catching color scheme adds to the brand’s confident and approachable vibe. Illustrations reminiscent of Matt Blease’s work complement the typeface and color palette, lending a whimsical and friendly touch to the overall visual identity. Together, these components produce a brand that effectively conveys its mission and offerings and is aesthetically pleasing.
Stride’s new design and logo further emphasize the company’s commitment to providing easily accessible financial and health benefits to workers in the gig economy. The rebranding initiative strongly emphasizes usability, clarity, and a contemporary look that appeals to independent contractors. Stride’s new visual design successfully promotes the company as a leader in the freelancer insurance industry by striking a balance between personality and professionalism.
The new logo and website also reflect Stride’s dedication to innovation and user-centric design. The updated design improves the user experience and simplifies the process of handling independent contractors’ insurance and financial planning needs. This overhaul demonstrates Stride’s continuous efforts to provide its users with valuable information and adapt to the evolving demands of the gig economy.
To sum up, Redscout’s rebranding effort for Stride Health has significantly enhanced the company’s visual identity. The new logo and branding components aim to rectify past errors while preserving the company’s distinctive character. A contemporary typeface, a unified color scheme, and captivating graphics produce a friendly and assured brand image. This rebranding initiative improves Stride’s aesthetic appeal and reaffirms the company’s dedication to providing independent workers with comprehensive and easily accessible tools.
