Jack Data has introduced a new visual identity designed by Antoine Peltier, marking a major shift from its previous branding. The rebrand reflects the company’s focus on data analytics and digital solutions and aims for a modern look. This transformation supports Jack Data’s goal of strengthening its industry presence, attracting top talent, and showcasing its expertise in data-driven decision-making.
The old logo featured a bold pirate-themed design with a character in a tricorn hat, crossed bones, and a dagger in its mouth. While this imagery highlighted a daring, unconventional spirit, it felt outdated and disconnected from the fast-evolving world of IT and data analytics. The design didn’t align with the professional, tech-oriented environment in which Jack Data operates today.
The new logo takes a completely different direction. The pirate theme is gone, replaced by a sleek, modern design. The company name is now presented as “jackdata” in lowercase, embracing a minimalist style. A standout feature is the pixelated treatment of the word “data,” which ties directly to the digital world. The letter “k” acts as a bridge, blending clean geometric lines with pixelated elements, symbolizing the connection between structured information and dynamic data analysis.
The typography has been refreshed for better readability and a modern feel. The bold, rounded font from before has been swapped for a minimalist, sans-serif typeface with clean lines and geometric precision. The change reflects Jack Data’s clarity, accuracy, and innovation focus. Pixel-based details woven into the typeface emphasize the company’s strong ties to digital environments and data visualization.
The color palette and graphic style have been completely reimagined. Instead of complex imagery, the new design uses simple grids inspired by the core tools of data analysts: tables, pixels, and code. These grids create flexible compositions, ranging from abstract patterns to pixel art, adaptable across different platforms while maintaining a cohesive look. The color scheme sticks to two or three colors, balancing simplicity and vibrancy and reinforcing the digital feel.
Black and white text is the base, providing a strong contrast that pairs well with colorful grid graphics. The minimalist approach keeps the visuals sharp and professional, emphasizing technical expertise without overwhelming viewers. The limited use of color, combined with dynamic grid layouts, gives the brand a modern, clean aesthetic.
Moving away from the pirate imagery represents Jack Data’s evolution from its original rebellious identity to a mature, tech-focused brand. The pixelated design in “data” highlights the company’s commitment to data analysis and digital technologies, positioning it as a leader in the industry.
The updated logo and visual identity reflect the company’s mission to help businesses harness data for smarter decision-making, supporting its continued growth in the tech sector.