Stripe is an international financial and technological organization that deals with payment processing, creation and distribution of e-commerce software, website protection, and mobile applications for various money transactions over the Internet. It was founded in 2010 by two brothers-entrepreneurs from Ireland – John and Patrick Collison. At first, the head office was located in Palo Alto, and then in 2012, it was transferred to San Francisco, California.
Meaning and History
The first name of the startup is dev/payments. The actual name arose a little later, becoming the basis for the corporate identity. The company’s debut was quite successful because immediately a year later, it received a significant share of investments – two million US dollars. They came from Sequoia Capital, Peter Thiel, and Andreessen Horowitz, who in May 2011 risked supporting the financial market newcomer.
After three months of testing in beta mode, Stripe was officially launched, and in September of that year, it actively got down to work. In the spring of 2013, the service made its launch acquisition – the Kickoff app, a text-based interaction, and a task management program. After three years of existence, his professional portfolio has been expanded with the Atlas platform, specialized help for registering startups.
In 2018, the company, which provided legal entities and individuals with the opportunity to receive payments via the Internet, organized a service for issuing Visa and Mastercard credit cards. In parallel, she created functionality to combat fraudulent activities. It was named Radar.
The API-supported financial service has grown professionally every year. She introduced progressive tools, simplified interaction with complex operations, expanded services. Its arsenal even includes a retail outlet called Terminal, which offers physical credit card readers focused on Stripe.
As a result, the specialized structure expanded beyond the borders of the country. She maintains services in several countries, including Australia, Canada, Japan, Switzerland, Romania, Norway, Zealand, Mexico, Malta, Great Britain, and others. This means that her logo is widely trusted by users all over the world.
Font and Colors of the Emblem
The complex structure has a minimalistic logo. This approach to identity was chosen deliberately. This is a way to show that even the most difficult can become simple. The logo is based on the name of the company. It is located on one line and is in lowercase font. Some of the letters are designed specifically to make them stand out from the rest. For example, “t” lacks the left half of the crossbar, which makes it very similar to the adjacent “r.” At “p,” the lower part of the leg is cut obliquely. The dot above the “i” has been replaced by a square, the right corner of which is extended upward, making it look like a flying flag.
The developers proposed a hand-drawn design of letters, so there are no exact analogs of such a typeface. The symbols are mostly individual, chopped, from the Sans Serif category. They are reminiscent of FF Fago Black, a grotesque version created in 2000 by Ole Schaefer, a designer from Germany. Stripe’s signature palette consists of only one color – light purple (# 6773e6).