Sublime (chocolate) Logo

Sublime (chocolate) LogoSublime (chocolate) Logo PNG

Sublime (chocolate): Brand overview

Founded: 1997
Founder: Nestle Corporation
Headquarters:
Lima, Peru
Logo downloads:

This is a brand of craft chocolate and tasting peanut bars. It appeared after Nestle Corporation bought D’Onofrio, a South American confectionery manufacturer. Based on it, she created a new trademark, providing it with an individual style. Therefore, the Sublime has its logo not related to the visual identity of the parent company. The time of the emergence of a subsidiary company was 1997, when the plant officially became subordinate to the industry giant. The location of the headquarters and the main industrial site is the city of Lima (Peru).

It all started in the 19th century when a 21-year-old boy named Pietro D’Onofrio learned how to make ice cream. In this, he was helped by a family friend – Raffaele Cimarelli. He also advised the guy to move from Argentina to Peru. In particular, to settle in the coastal city of Lima, where there are a lot of sun and Pacific beaches, so ice cream is always in high demand. After the young confectioner established his business (in 1897), he also mastered the production of sweets and chocolate using European technologies.

After the death of the founder in 1937, the company was inherited by his son Antonio. The new owner expanded the assortment by adding cookies and juices. In addition, he diversified the types of chocolates and launched the production of bars, truffles, and tiles. Gradually, the family company turned into a joint-stock company. In 1997, she passed into the subordination of the Peruvian branch of Nestle and became its subsidiary brand. Of the various products, the emphasis is now on bars made from local cocoa beans and chocolate bars. In fact, these are craft products from various couverture.

Meaning and History

Sublime (chocolate) Logo History

What is Sublime?

Sublime is a confectionery brand under which craft chocolate is produced. It appeared in 1997 as a result of the purchase by Nestle of the South American company D’Onofrio, founded in 1897 by ice cream maker Pietro D’Onofrio. The location of its office and production site is the city of Lima in Peru.

For its Sublime brand, the parent company chose a text logo. It is simple and clear because it immediately indicates the name. Such a measure can be considered a well-thought-out marketing ploy because buyers immediately pay attention to a large inscription on a package of chocolate. And to make it memorable even better, the designers added individuality to it by using a combination of letters of different sizes.

1997 – 2018

Sublime (chocolate) Logo 1997

After the appearance of the chocolate brand Sublime in 1997, Nestle immediately reorganized its visual identity. She chose a white background with blue text. The letters in it are inflated, streamlined, and chopped. Each symbol has a thin stripe on the left side, which adds volume. Moreover, the signs of different heights: in the center, they are long, and along the edges – they are short. This structure makes the inscription convex as if it were a miniature piece of chocolate broken off from a large bar.

There is an underline at the bottom. It is aligned on both sides with the parent word. The text is diagonal. The font is capital, with beveled glyphs. The smallest of all is “I”: it is placed above the bottom stroke of “L.”

2018 – today

Sublime (chocolate) Logo

The result of redesigning the Sublime logo was the emergence of new ideas. So, in the emblem, there was an emphasis on joy, taste, and advanced technologies. To do this, the developers arched a horizontal strip and turned it into a kind of smile. They also made the top of the lettering flat and the bottom raised and added a red mark with the Nestle branding. That is, the owner of the Peruvian brand emphasized that chocolate with such a logo is made according to progressive methods and is included in the category of high-class products. The letters are now bold, without extra thin lines.

Font and Colors

Sublime (chocolate) Emblem

The evolution of the visual identity of the confectionery company Sublime is associated with its transition to Nestle. The international corporation offered a practical and, at the same time, attractive graphic symbol. There is nothing superfluous in it – only the name and an inverted arch, denoting a friendly smile.

Sublime (chocolate) Symbol

For the text in the Sublime logo, an individual typeface with no analogs was chosen. The designers used a suitable grotesque and rounded off one side to create letters of different heights. They bent the end glyphs a little. The current palette consists of blue #0060aa and red in three shades – approximately #ad2020, #e9101d, and #f0262e.

Sublime (chocolate) color codes

Lapis Lazuli Hex color: #0060aa
RGB: 0 96 170
CMYK: 100 44 0 33
Pantone: PMS 2945 C
Fire Brick Hex color: #ad2020
RGB: 173 32 32
CMYK: 0 82 82 32
Pantone: PMS 1795 C
Lust Hex color: #e9101d
RGB: 233 16 29
CMYK: 0 93 88 9
Pantone: PMS Bright Red C
Pigment Red Hex color: #f0262e
RGB: 240 38 46
CMYK: 0 84 81 6
Pantone: PMS Bright Red C