Peru Logos and Brands
A South American country with Inca heritage, a Pacific coastline, and Amazonian jungles, Peru brings together the brands in the Peru section. Inca Kola, a lemon verbena-flavored soda that holds its own against Coca-Cola in the domestic market, and the airline LATAM Peru (the successor to LAN Perú) represent the country’s commercial side. The Alianza Lima and Universitario de Deportes soccer clubs have one of the oldest rivalries in South American soccer, and the Peruvian national team returned to the World Cup in 2018 after a 36-year hiatus. The Marca Perú brand, with a logo in the form of a stylized spiral reminiscent of the Nazca Lines, promotes the country in the tourism and export markets. This section brings together the visual symbols of organizations and companies associated with South America’s third-largest country.
