Credicorp Logo PNG
The Credicorp logo reflects the financial group’s scale and reliability, combining banking, insurance, and investment services. The company adapts to a changing environment, expanding its influence and offering solutions that meet market requirements.
Credicorp: Brand overview
Credicorp’s history began in 1889 when a group of Italian entrepreneurs founded Banco Italiano in Peru, a bank to support Lima’s growing commercial community. Originally serving local businesses, the bank steadily expanded across Peru and eventually rebranded as Banco de Crédito del Perú (BCP), reflecting a deeper commitment to the national economy. Embracing innovation, the bank became the first in Peru to install an IBM computer, streamlining customer services. Later, forming a financial holding company registered in Bermuda brought BCP and other businesses under unified management, facilitating international growth. Credicorp soon expanded into private wealth management with the acquisition of Atlantic Security Holding Corporation and further broadened its reach by acquiring Banco de Crédito de Bolivia. Diversification continued with the establishment of Pacífico Seguros, making it a significant player in Peru’s insurance market and creating an investment banking division that offers tailored financial solutions. The company also embraced digital transformation, introducing Yape, a popular mobile banking platform for younger people in Peru. Through Mibanco, it successfully entered the microfinance sector, providing crucial support to small businesses. Recently, Credicorp has reinforced its leading position in the Andean region by actively investing in financial technology and expanding its digital services to better serve evolving customer needs.
Meaning and History
What is Credicorp?
It is a leading financial group that provides banking, insurance, and investment services in Peru and other Latin American countries. It includes large companies offering loans, insurance policies, pension programs, and other financial products. The organization cooperates with private clients, entrepreneurs, and large corporations, helping them develop their businesses, manage their finances effectively, and ensure financial stability.
1995 – 2020
Credicorp Capital emerged from the merger of three major financial firms from Latin America: BCP Capital, Correval, and IM Trust. The combined company gained the capability to operate in various fields, including investment and wealth management, as well as brokerage services.
The logo reflects the company’s history and profile through simple, clear shapes. To the left are two stylized pyramids composed of overlapping transparent triangles. Visually, the pyramids resemble mountain peaks or upward-pointing arrows, symbolizing growth, development, and business dynamism. The left portion of the symbol features warm orange tones, while the right side uses grayish-blue hues.
The company’s name appears on the symbol’s right, written as two words without a space: “CREDICORPcapital.” The first part, “CREDICORP,” is in uppercase letters, using a formal font with subtle curves. The second part, “capital,” appears in lowercase letters and a thinner typeface, creating a clear visual separation between the two words.
Below are the names and titles of the three merged companies: BCP Capital, Correval, and IM Trust. This text uses a thin, neat font harmoniously integrated into the composition.
The logo’s color palette is calm and corporate, a soft green-gray primary color combined with warm orange shades. The design supports the image of a stable company with a modern approach to finance and investment management.
2020 – today
In recent years, Credicorp has shifted its strategic direction and redesigned its logo. Previously, the company emphasized the union of several brands through complex symbolic forms; the modern emblem, however, has become simpler, lighter, and more dynamic.
The word “CREDICORP” remains in uppercase letters. The typeface has become stricter, straighter, and denser. The letters are neatly aligned in a tight arrangement, making the company’s name feel unified and cohesive. The color has shifted to a deep, calm, dark blue, reflecting reliability for a company specializing in financial services and investment management in Latin America.
To the right of the name is a new symbol: an arrow made from geometric shapes that transitions between shades of blue. The arrow is three-dimensional, pointing to the right and slightly forward, suggesting dynamism, progress, and the company’s future as it advances toward continued growth and financial achievements.
The change in symbolism accompanied Credicorp’s internal evolution from a collection of separate brands to a unified financial holding with a singular direction. The updated logo highlights the company’s primary goal of continuous movement and growth in financial markets.
