In March 2026, Wasserman changed its name to The·Team. Along with the new name, the company received a logo built around its work profile. After 24 years under a brand carrying the founder’s surname, the agency shifted the focus from one person to people, clients, and professional connections in sports, music, and entertainment.
The·Team works with talent, brands, and properties. The agency represents athletes, artists, hosts, coaches, influencers, brands, and rights holders. The business areas remained the same, but the public image received a different style. The team, network of contacts, and experience of the people involved in projects moved to the foreground.
The THE·TEAM logo looks strict and calm. The name is set in uppercase letters with wide spacing between the characters. A dot sits between the words. It divides the name into two parts, making it look like a short formula. In this form, the mark reads as a transition to a new stage, where the agency’s overall structure carries the weight. The identity includes the T·T pairing, which resembles a monogram. Compared with the old orange Wasserman symbol, the new logo looks more restrained. It moves the brand toward a calm, agency-style approach in which reputation, experience, and personal connections matter.
Below the name is the line SPORTS | MUSIC | ENTERTAINMENT. It shows the brand’s three main areas of work. The logo is built on the name, spacing, the dot, and the monogram-like treatment, while keeping a clean structure.
The name change is connected to a new stage in the company’s corporate and reputational history. In public reports, the rebrand was discussed against the backdrop of the sale of the business and the founder’s departure from an operating role after reports connected with the Epstein files. The agency’s official position emphasizes people, clients, and the strength of coming together around sports, music, and entertainment.
The new “the.team” domain supported the name change across public channels. The logo became a symbol of the move away from a surname-based brand model.
