The Crypto.com logo symbolizes the company’s development from a platform for convenient use of digital assets to a multifunctional service connecting users and the digital economy with simple solutions for beginners and advanced tools for professionals.
Crypto.Com: Brand overview
Crypto.com was founded in 2016 by Chris Marsalek, Bobby Bao, Gary Ohr, and Raphael Melo in Singapore under Monaco Technologies GmbH. The founders aimed to bridge cryptocurrency and traditional finance, initially focusing on developing a payment card that allows consumers to use cryptocurrencies in daily transactions.
In June 2017, the company raised approximately $26.7 million during its initial coin offering (ICO). This funding allowed the team to double in size and actively develop its products. During the ICO, the company issued the MCO token, which is the foundation of its ecosystem in its early stages.
2018 was a milestone year for the company, as it paid $12 million to acquire the Crypto.com domain name from Professor Matt Blaze, who had held it since 1993. This acquisition was one of the largest domain transactions in Internet history. Following this, the company rebranded from Monaco to Crypto.com, enhancing its market presence.
In 2018, the company also launched its first physical Visa cards in Singapore, marking a key advancement in its mission to integrate cryptocurrency with traditional financial services. These cards enabled users to purchase by instantly converting cryptocurrency to fiat currency.
In 2019, the platform expanded its ecosystem significantly. It launched an exchange for cryptocurrency trading and introduced an app that consolidated all its offerings into one application. That same year, the Crypto Earn program launched, allowing users to earn interest on their stored cryptocurrency.
In 2020, the company introduced its blockchain platform, Crypto.org Chain, and a new token, CRO, replaced the original MCO. This shift allowed for a more robust and scalable ecosystem.
The brand took several notable steps to boost its profile in 2021. One of the most prominent was the $700 million purchase of naming rights for a sports arena in Los Angeles, rebranding the Staples Center as Crypto.com Arena in one of the largest naming deals in sports history, set for 20 years.
In 2021, the firm signed major sponsorship deals, forming partnerships with the UFC, Formula 1, and various soccer teams. These campaigns boosted global brand awareness.
In early 2022, the platform grew internationally, securing regulatory approvals and licenses across several countries. With the launch of its own NFT platform, users could now buy, sell, and create digital art.
In 2023, the company focused on strengthening its security and infrastructure. It enhanced the platform’s user interface, reinforced the verification process, and implemented additional safeguards to protect customer funds. The firm continued to gain regulatory approvals worldwide, further expanding its global presence.
From a small startup to one of the world’s largest cryptocurrency platforms, the company has continually grown over the years. It has strengthened its position in the global financial ecosystem, expanded its range of services, and consistently adapted to market changes. It has established itself as a recognized global brand in the cryptocurrency industry through extensive marketing and product development investments and a focus on regulatory compliance.
Meaning and History
What is Crypto.com?
This is a service that combines digital assets with traditional banking services. It offers a convenient wallet, a cryptocurrency exchange, payment cards, and even a platform for buying and selling NFTs. Users can exchange cryptocurrency, earn cashback, or receive bonuses for using the service. For beginners, it’s an easy way to explore the world of cryptocurrencies, while for experienced users, it provides tools for lending, staking, and working with the platform’s native token. Partnerships with major sports events and arenas make the company recognizable, and its ecosystem helps people better understand and use digital money in everyday life.
2016 – today
Crypto.com’s logo combines a graphic symbol and text. Its design is built on clean lines, minimalism, and symbolism. The emblem consists of a hexagonal sign with a lion image and a text part with the company name in lowercase letters.
The key part of the visual appearance is a hexagon (hexagon), inside which there is a stylized geometric lion. Created from simple shapes with straight lines and angles, the lion symbolizes strength, courage, and leadership. The hexagonal shape adds a sense of structure and precision to the logo associated with blockchain technology. Sharp corners and strict lines emphasize the brand’s technological orientation.
The text part is made in a font reminiscent of Cadiz SemiBold or Zabal Bol. Smooth, rounded shapes of letters with an even thickness of strokes create a modern and friendly image. The period between the words “crypto” and “com” plays the role of a visual accent, separating parts of the name and emphasizing the domain structure.
The main color is rich blue, associated with trust, stability, and reliability. This color is often used in the financial sector to emphasize professionalism and seriousness. The white color inside the symbol and text adds contrast.
The name “crypto.com” is directly related to cryptocurrencies and financial innovations. The lion in the center of the hexagon represents the confidence and leadership the company seeks to demonstrate by offering tools for dealing with cryptocurrencies. The hexagon symbolizes structure and reliability, emphasizing the brand’s connection with the technological world of blockchain.