Submarino Logo PNG
The Submarino logo embodies innovation, adventure, and variety, demonstrating the company’s commitment to offering diverse products in a convenient online format. The design featuring a submarine symbolizes exploration and discovery, highlighting the wide assortment and the opportunity to find unique products.
Submarino: Brand overview
In 1999, Submarino, the brainchild of Antonio Boncristiano and Aquilino Pena, was born in the bustling city of Rio de Janeiro, Brazil. Created as a virtual bookstore, it aimed to compete with giants such as Saraiva. The brand lexicon “Submarino” meant a deep and extensive collection.
Over time, Submarino did not limit itself to books. It expanded its horizons into electronics, movies, music, and other consumer categories. By 2004, the company had become one of Brazil’s leading online retailers and had expanded beyond the country’s borders.
A landmark moment came in 2005 when Submarino debuted on the stock market, and in the following years, the company embarked on a consistent growth trajectory. The company’s growth strategy included the acquisition of well-known companies such as Shoptime, Blockbuster Brazil and Livraria Cultura, which helped to increase the diversification of its product range.
The dawn of 2010 saw a significant turn of events. US-based B2W Digital acquired Submarino, merging it with several Brazilian e-commerce peers. However, this merger did not diminish Submarino’s appeal or its market presence.
Today, Submarino, one of Brazil’s e-commerce leaders, provides a vibrant marketplace, bridging the gap between multiple sellers and a broad consumer audience. Based in Rio de Janeiro, the company has more than 5,000 employees. It has satisfied more than 28 million consumers, cementing its status in Brazil.
Meaning and History
What is Submarino?
Based in Rio de Janeiro, Brazil, Submarino, a publicly traded company, is a one-stop shopping site catering to a wide variety of needs, from electronics and books to movies, music, and home appliances. Committed to delivering high-quality goods at competitive prices, Submarino enjoys a well-deserved reputation among Brazilian shoppers. The company offers a variety of products to satisfy a wide range of interests, whether it’s the latest tech gadget, an engaging read, an exciting movie, soothing music, or functional home appliances.
1999 – 2011
2013 – 2019
2019 – today
The logo of Submarino, a Brazilian online store, reflects its unique name. It features a submarine depicted as a large, solid silhouette without technical details. Only the general outlines are visible: the periscope, propeller, hull, and hatch. The submarine and the text are rendered bright blue, close to cobalt. The text is positioned below the image, primarily in lowercase letters, with the first letter capitalized, following grammatical rules. The font is bold, heavy, and sans-serif, giving the text a sense of solidity and stability.
The logo evokes associations with a mysterious ocean story. The submarine creates a sense of underwater adventure, as if diving into a world full of unknown books and stories. The blue color is reminiscent of the ocean depths, where the best stories are hidden like treasures. The letters at the bottom of the emblem resemble solid stones lying on the seabed, much like a good book securely anchored, attracting attention and inviting exploration.
The visual mark symbolizes trust and reliability, which is crucial for gaining the confidence of online shoppers, as well as a deep dive into the world of knowledge and discoveries.
