Submarino Logo PNG
The Submarino logo embodies innovation, adventure, and variety, demonstrating the company’s commitment to offering a diverse range of products in a convenient online format. The submarine-themed design symbolizes exploration and discovery, highlighting its wide assortment and the opportunity to find unique products.
In 1999, Antonio Boncristiano and Aquilino Pena launched Submarino in Rio de Janeiro, Brazil. Created as a virtual bookstore, it aimed to compete with giants like Saraiva. The brand name “Submarino” meant a deep, extensive collection.
Over time, Submarino expanded beyond books. It expanded its horizons into electronics, movies, music, and other consumer categories. By 2004, the company had become one of Brazil’s leading online retailers and had expanded beyond the country’s borders.
A landmark moment came in 2005, when Submarino debuted on the stock market, and in the years that followed, the company embarked on a consistent growth trajectory. The company’s growth strategy included acquiring well-known companies such as Showtime, Blockbuster Brazil, and Livraria Cultura, thereby diversifying its product range.
The dawn of 2010 marked a significant turning point. US-based B2W Digital acquired Submarino and merged it with several Brazilian e-commerce peers. However, this merger did not diminish Submarino’s appeal or market presence.
Today, Submarino, one of Brazil’s e-commerce leaders, offers a vibrant marketplace connecting multiple sellers with a broad consumer audience. Based in Rio de Janeiro, the company has more than 5,000 employees. It has satisfied more than 28 million consumers, cementing its status in Brazil.
Meaning and History
What is Submarino?
Based in Rio de Janeiro, Brazil, Submarino is a publicly traded, one-stop shopping site catering to a wide range of needs, from electronics and books to movies, music, and home appliances. Committed to delivering high-quality goods at competitive prices, Submarino has earned a strong reputation among Brazilian shoppers. The company offers a wide range of products to suit diverse interests, from the latest tech gadget to an engaging read, an exciting movie, soothing music, or functional home appliances.
1999 – 2011
2013 – 2019
2019 – today
The Submarino logo conveys the brand’s concept through a simple and memorable image. Its central element is a minimalist-designed stylized submarine. It is depicted as a silhouette with a rounded body, a protruding periscope, and a hint of a propeller. The design avoids fine details, ensuring the submarine remains recognizable even when scaled down.
The submarine is colored in bright ultramarine blue, reminiscent of the ocean depths. This shade evokes freshness and reliability, emphasizing its water connection. Blue traditionally inspires trust, an essential quality for an online store.
The brand name appears below the submarine. The sans-serif font appears modern and legible. The bold, slightly rounded letters give the text a soft, friendly appearance. The capital “S” highlights the start of the name, while the lowercase letters create visual balance. The character ends are smooth, and the rounded letters enhance fluidity and harmony.
The brand name is directly tied to the graphic symbol. The submarine evokes exploration and the search for valuable items, reflecting an online store where customers can find what they want as they explore ocean depths. The submarine symbolizes reliability and confidence in quality.
The logo is designed in a minimalist style. Clean shapes, no unnecessary details, and a single color make it clear and easy to understand. The design suits an online store catering to a wide range of users. The Submarino emblem leaves a positive impression because its form, color, and meaning work together harmoniously.