Submarino Logo

Submarino LogoSubmarino Logo PNG

The Submarino logo embodies innovation, adventure, and variety, demonstrating the company’s commitment to offering diverse products in a convenient online format. The design featuring a submarine symbolizes exploration and discovery, highlighting the wide assortment and the opportunity to find unique products.

Submarino: Brand overview

In 1999, Antonio Boncristiano and Aquilino Pena’s brainchild, Submarino, was born in Rio de Janeiro, Brazil. Created as a virtual bookstore, it aimed to compete with giants like Saraiva. The brand lexicon “Submarino” meant a deep and extensive collection.

Over time, Submarino did not limit itself to books. It expanded its horizons into electronics, movies, music, and other consumer categories. By 2004, the company had become one of Brazil’s leading online retailers and had expanded beyond the country’s borders.

A landmark moment came in 2005 when Submarino debuted on the stock market, and in the following years, the company embarked on a consistent growth trajectory. The company’s growth strategy included acquiring well-known companies such as Showtime, Blockbuster Brazil, and Livraria Cultura, which helped to increase the diversification of its product range.

The dawn of 2010 saw a significant turn of events. US-based B2W Digital acquired Submarino, merging it with several Brazilian e-commerce peers. However, this merger did not diminish Submarino’s appeal or market presence.

Today, Submarino, one of Brazil’s e-commerce leaders, provides a vibrant marketplace, bridging the gap between multiple sellers and a broad consumer audience. Based in Rio de Janeiro, the company has more than 5,000 employees. It has satisfied more than 28 million consumers, cementing its status in Brazil.

Meaning and History

Submarino Logo History

What is Submarino?

Based in Rio de Janeiro, Brazil, Submarino, a publicly traded company, is a one-stop shopping site catering to a wide variety of needs, from electronics and books to movies, music, and home appliances. Committed to delivering high-quality goods at competitive prices, Submarino enjoys a well-deserved reputation among Brazilian shoppers. The company offers a variety of products to satisfy a wide range of interests, whether it’s the latest tech gadget, an engaging read, an exciting movie, soothing music, or functional home appliances.

1999 – 2011

Submarino Logo 1999

2013 – 2019

Submarino Logo 2013

2019 – today

Submarino Logo

The Submarino logo conveys the brand’s concept through a simple and memorable image. Its central element is a stylized submarine designed in a minimalist style. It is depicted as a silhouette with a rounded body, a protruding periscope, and a hint of a propeller. The design avoids fine details, ensuring the submarine remains recognizable even when scaled down.

The submarine is colored in bright ultramarine blue, reminiscent of the ocean depths. This shade evokes associations with freshness and reliability, emphasizing its water connection. Blue traditionally inspires trust, an essential quality for an online store.

The brand name is in the text below the submarine. The sans-serif font appears modern and legible. The letters are bold with slightly rounded forms, giving the text a soft and friendly appearance. The capital “S” highlights the start of the name, while the lowercase letters create visual balance. The ends of the characters are smooth, and the rounded letters enhance fluidity and add harmony.

The brand name is directly tied to the graphic symbol. The submarine evokes associations with exploration and the search for valuable items, reflecting the concept of an online store where customers can find desired products as if exploring ocean depths. The submarine symbolizes reliability and confidence in quality.

The logo is designed in a minimalist style. The clean shapes, absence of unnecessary details, and use of a single color make it clear and easy to understand. The design suits an online store catering to a wide range of users. The Submarino emblem leaves a positive impression due to the harmony of its form, color, and meaning.