Sunrun Logo

Sunrun LogoSunrun Logo PNG

The Sunrun logo is modern and futuristic. The emblem seems to consist of separate reservoirs that first fill up with energy, then give it back. The sign conveys the technologies of the future.

Sunrun: Brand overview

Founder:Lynn Jurich
San Francisco, California, U.S.

Sunrun is a young American manufacturer working in the field of modern energy sources. It deals with the production, installation, and maintenance of solar panels. It is represented in all US states. Over 15 years of operation, it has installed 700,000 stations. Annually, the business brings in 149 million dollars of net profit.

Meaning and History

Sunrun Logo History

The company had several attempts to represent itself and its field of work in the logo. Each attempt revolved around the themes of home, panels, and sunlight. The images fit well into the brand identity, combined with the name, and evoked the necessary emotions and associations. However, as a result, the company opted for the idea of a simple wordmark, which is related to the growth and globalization of the manufacturer. Solid size and expansion of directions always imply a transition to a stricter and more universal visualization, and Sunrun was no exception.

What is Sunrun?

An American company that produces photovoltaic panels, batteries, and inverters for the installation of solar panels for domestic consumers and commercial organizations.

2007 – 2012

Sunrun Logo 2007

The first emblem consists of a schematic image of a house with the company’s name written on it. In the logo, the word is divided into two parts, meaning “sun” and “run.” The manufacturer’s name was chosen to correspond with its field of activity. Sunrun means:

  • Movement of the Sun. Every day the sun rises runs across the sky, hides behind the horizon, and during this time, the panels must capture and store its energy. The level of accumulation depends on the position of the star in the sky at any time of the day and year. The word encodes variability.
  • Transformation of energy into motion. Solar energy is captured and powers all devices in the house and room lighting. The word symbolizes the transformation of light into energy.

The symbol of the house indicates the use of the obtained electricity to serve the home. The placement of the word Sun on the upper slope of the roof directly shows the location for attaching the panels. The yellow color of the inscription enhances the feeling of connection with light and warmth.

The word “run” is written instead of the house wall, demonstrating the transformation of light into energy, meeting the needs of the residents.

2012 – 2015

Sunrun Logo 2012

2015 – 2016

Sunrun Logo 2015

2016 – 2019

Sunrun Logo 2016

2019 – today

Sunrun Logo

In the modern interpretation of the logo, the company’s name is written in thin, flexible letters. The font demonstrates perfectly functioning systems. Each letter is like an energy cell of a panel, resembling the curves and energy storage of electricity and the wires through which it runs.

The capital letters suggest the predominance of alternative systems in the world. The company serves as a guide towards eco-friendly electricity production. The future lies in technology. It also indicates the size and number of systems the company has managed to install since its foundation.

Font and Colors

The blue in the logo represents the sky. The color tells the story of obtaining energy from above, from the sky, and highlights the eco-friendly production and modern technology involved.

The font is reminiscent of Zilap Minimalist, with curved letters and no protruding glyphs.

Sunrun color codes

Celtic BlueHex color:#0473e0
RGB:4 115 224
CMYK:98 49 0 12
Pantone:PMS 2727 C