Super Bowl Logo PNG
The Super Bowl logo is a legendary symbol that underscores American football’s immense value and draws hundreds of thousands of fans. Each year, the emblem adds a new design element to impress with its uniqueness and remain in sports history.
The Super Bowl began as a championship game between the National Football League (NFL) and the American Football League. The first matchup was played on January 15, 1967, at the Los Angeles Memorial Coliseum, where the Green Bay Packers defeated the Kansas City Chiefs 35-10. Lamar Hunt later pushed the name, inspired by the Super Ball toy, and it became official for the third game in 1969.
By the 1970s, the event had become a national television fixture. In 1971, Gladys Knight helped establish the celebrity anthem tradition, and in 1973 the seventh game reached 75% of US homes with TVs. Advertising then became part of the spectacle, with Apple’s 1984 commercial during the eighteenth edition changing how brands treated the broadcast.
The 1990s and 2000s added team dynasties and higher commercial stakes. Dallas Cowboys won titles in 1993, 1994, and 1996, while the New England Patriots became the defining team of the 2010s under Tom Brady and Bill Belichick. Halftime shows grew into separate cultural events, with Prince, Michael Jackson, Rihanna, and Eminem among the performers who helped drive their wider appeal.
Recent editions kept expanding the scale. In 2021, the Tampa Bay Buccaneers beat the Chiefs 31-9 at home. In 2022, the Cincinnati Bengals lost to the Los Angeles Rams 23-20, and in 2023, the Philadelphia Eagles fell 38-35 in Arizona. The 2024 game in Las Vegas ended with another Chiefs win, reached 123.4 million viewers, and pushed 30-second ad prices toward $7.5 million.
Meaning and History
What is the Super Bowl?
The Super Bowl is the National Football League (NFL) championship game that concludes the American football season and has become a cultural phenomenon beyond sports. It features the winners of the two NFL conferences, the AFC and NFC, competing for the Vince Lombardi Trophy. This spectacle draws millions of fans worldwide. Beyond the game itself, it features a famous halftime show with world-class musicians and unique commercial breaks that showcase some of the best creative advertising. Parties across the country bring families and friends together to watch. Blending physical skill, entertainment, and business, this event symbolizes American culture. Fans see it as a day filled with emotions and rivalry, while players consider it the pinnacle of their careers.
1967
The first Super Bowl grew out of an agreement to merge two rival professional football leagues, the NFL and AFL. Their champions met in Los Angeles on January 15, 1967, to compete for a shared championship title. The matchup was called the AFL-NFL World Championship Game, a name that identified the participating leagues and the stakes. It marked the beginning of the Super Bowl, the National Football League championship game.
Lamar Hunt, founder of the Kansas City Chiefs and a co-founder of the AFL, proposed the shorter name. He was inspired by the Super Ball, a bouncy toy his children loved. The similar sounds of “Ball” and “Bowl” linked the toy’s name to football tradition. The term “bowl” referred to the bowl-shaped form of stadiums and was already used for college football games, including the Rose Bowl. Hunt used “Super Bowl” before the first championship game. The press helped popularize the shorter name, and the league made it official by the third game in 1969.
An early emblem for the first game in 1967 retained the full wording “First World Championship Game AFL vs NFL,” arranged across three lines. The main words appeared in heavy black sans-serif letters with rounded curves and tight spacing. The league abbreviations differed from the rest of the text in color and outline treatment. AFL had white interiors surrounded by red outlines, while NFL used blue outlines.
Between the abbreviations was a black “vs,” short for “versus.” The wording presented the game as a championship contest between two organizations. The colors distinguished the opponents, while the matching treatment of the abbreviations united them as participants in the final.
1968
A later commemorative design labeled the 1968 game SUPER BOWL II. It belonged to a group of early-game emblems that became widely used in retrospectives on the event’s history. The full description of the competition gave way to the shorter name and the Roman numeral “II,” identifying the second game.
The name and number appeared on a single line. The uppercase sans-serif letters used thick red strokes with thin dark blue outlines. The numeral matched the letters in height and stroke weight. The red-and-blue combination maintained a connection to the competition’s early design.
1969
Star-filled lettering on the official program cover for the third Super Bowl, held in 1969, became the basis for a commemorative emblem. In later adaptations, the name was split into two lines and paired with the Roman numeral “III.” The earliest games were numbered retrospectively as part of a unified numbering system, so the word arrangement and numeral belong to the commemorative design.
Red SUPER occupies the upper line, with blue BOWL III below it. Tall, tightly spaced letters form a nearly rectangular block. White five-pointed stars run across the upper portion of both lines. Wider sections of the letters contain two stars, while narrower sections hold one. The star pattern connects the lines, and the red, white, and blue combination references the American flag.
1970
1971
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1973
1974
1975
1976
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1983
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2010
Super Bowl XLIV in 2010 ended with the New Orleans Saints defeating the Indianapolis Colts 31-17. The 44th game’s design combined rich reds and oranges with a dark blue that approached black. The fiery tones linked the emblem to the intensity of the championship contest and fans’ emotions, from hope and joy to disappointment.
A large Roman numeral XLIV formed the logo’s foundation. Red shading along one side of the characters, paired with a bright orange fill, gave the numeral depth. The intersecting diagonal strokes of the “X” and “V” resembled fragments of a DNA structure. A goalpost and a bright orange football with a dark red band along its bottom occupied the middle. White laces stood out on the ball’s surface.
Long, pointed extensions spread outward from both sides of the goalpost’s vertical support. Together, they formed a large red inverted triangle. A dark blue band carrying the white SUPER BOWL name followed its upper edges. The goalpost uprights separated the two words, integrating the lettering with the image. Two stars sat at the outer edges, red on the left and blue on the right.
The football imagery linked the pursuit of the title to ball skills and the pride fans took in their teams. The contrasting star colors reinforced the rivalry, while sharp transitions from dark areas to red and orange conveyed the season’s emotional intensity.
2011
Beginning with Super Bowl XLV in 2011, the NFL adopted a standardized design for its championship games. The emblem incorporated the event name, a large Roman numeral, the Lombardi Trophy, and an image of the host stadium. The logo served as the template through 2015. Fans who found the design dull criticized the standardization. Repeating the same structure reduced differences between seasons and limited opportunities to give individual games a distinct identity.
The designers wanted the emblem to resemble the winner’s trophy. They added several tiers to the Lombardi Trophy image, creating a substantial structure that appeared to be cast in sterling silver. Gray gradients suggested metal surfaces, white bands represented reflected light, and black shadows added depth. The silver treatment united all the components. Critics, however, found the cool, metallic look formal and emotionally restrained compared with the passion of players and fans.
The venue was represented by the Arlington stadium known as AT&T Stadium. The small illustration retained the building’s overall shape and retractable roof while reducing architectural detail. In front of the entrance stood the Lombardi Trophy, depicted as a football on a tall pedestal with the NFL shield on its side. The trophy rose above the stadium, dominating the emblem. Its scale emphasized victory and the reward for the strongest team. At the same time, the ball above the building suggested the pursuit of sporting excellence.
A horizontal rectangular plaque beneath the stadium and trophy carried the name SUPER BOWL. The uppercase sans-serif letters had square forms softened by rounded corners. The plaque separated the arena and trophy from the large XLV at the base of the logo.
The Roman numerals had a silver-gray fill and a fine light outline marking their sharp edges. Their sides receded into shadow and blended with the black background, adding depth to the lower tier. The event name, game number, and stadium silhouette supplied the essential details within the tiered emblem.
2012
2013
2014
2015
2016
The 2016 anniversary Super Bowl changed the design template used since 2011. For the 50th game, Arabic numerals replaced Roman numerals. A solitary “L,” representing 50, disrupted the emblem’s balance. The large gold “50” rose almost as high as the Lombardi Trophy.
Gold connected the anniversary to the game’s location. California earned the nickname “the Golden State” during the Gold Rush, and the number’s color reflected that regional history. The numerals resembled gleaming metal ingots, while the surrounding silhouettes depicted landmarks from San Francisco and the surrounding area. The design included the ancient redwoods of Muir Woods National Monument, the Golden Gate Bridge between San Francisco and Marin County, Coit Tower with its observation deck, and the Ferry Building’s clock tower. The five-star Mandarin Oriental hotel and the Transamerica Pyramid stood nearby. Building and tree outlines emerged through a predawn haze in golden sunlight.
The silver Lombardi Trophy rose against the city’s silhouette. A football rested on a tall, narrow pedestal with the NFL shield on its front. The trophy represented sporting victory, while the league emblem connected it to the teams competing in the final. It stood at the center of an image of Levi’s Stadium, which hosted the 2016 game. The arena’s outline and structural details depicted the venue.
A silver plaque bearing the words SUPER BOWL formed the base. Fine white outlines around the black letters suggested recessed metal engraving. The heavy uppercase sans-serif letters had square forms. Gentle curves softened the corners and echoed the Lombardi Trophy’s lines.
2017
For the 2017 Super Bowl, the organizers used colors shared by most teams. Silver, white, and red conveyed the competitors’ equal standing. The Roman numeral LI, identifying the 51st game, was divided between the two sides of the Lombardi Trophy. The substantial “L” and “I” shared matching finishes and stood on a horizontal rectangular platform with the trophy.
The silver shades ranged from chrome-like brilliance to ash gray. The football had a more pronounced metallic texture, while the numeral used softer transitions between light and shadow. The dark gray field of the NFL shield added depth. Silver connected the design to the players’ willpower, endurance, and persistence in pursuit of victory.
Red appeared in several parts of the logo. On the ball, it formed a highlight resembling the reflection of a rising sun. It served as the platform’s background and cast shadows along the letters’ sides. White occupied smaller areas. A triangular reflection appeared on the football, and white details featured in the NFL shield. A gradient in the lower lettering shifted from white to gray.
The SUPER BOWL name appeared on the platform beneath the trophy and Roman numerals. Its bold uppercase sans-serif letters had flat tops and rounded corners. Smooth lines softened the heavy lettering, while red side shadows separated its light surfaces from the base.
2018
Azure replaced red in the 2018 Super Bowl LII logo. A matte gradient filled the rectangular nameplate, while fine blue highlights traced the edges of the Roman numerals and Lombardi Trophy, reinforcing the metallic appearance. The silver surfaces became lighter, especially on the trophy’s front. Combined with changes to the trophy’s proportions, the new shades made the emblem look less heavy.
The trophy’s pedestal became taller and narrower, while the football shrank and tilted at a different angle. The NFL shield moved higher and was set diagonally, making the trophy appear turned to the side. Smooth transitions between silver tones added depth to its surface.
The trophy remained to the right of the “L” but shifted slightly farther away, revealing the numeral’s full outline. The spacing between the other components stayed the same. Adding a second “I” to form LII required a longer rectangular plate below. The SUPER BOWL name retained its size and therefore occupied a smaller portion of the plate’s length.
Fine dark gray lines separated the silver letters from the azure background, creating a raised-letter effect. The typeface combined square forms with rounded corners. Cool colors and a light finish gave the design a calm quality. At the same time, the silver trophy maintained its connection to the team’s championship pursuit.
2019
The 2019 Super Bowl ended 13-3. Its emblem continued the silver series featuring the Lombardi Trophy. The change to LIII, identifying the 53rd game, required room for a third “I.” The rectangular base beneath the Roman numerals grew longer, and the spacing between the letters in the name increased to spread the wording across the extended plaque.
A dark blue band ran the full length of the base behind SUPER BOWL. The heavy LIII stood above it. Large serifs merged with the main strokes, forming continuous beveled edges and unified shapes.
Gray gradients suggested chrome-plated steel, tarnished silver, and mirror-like shine. Smooth tonal transitions united the number, trophy, and platform. The football atop the Lombardi Trophy became lighter, standing out against the emblem’s darker areas. A light section replaced the heavy shadow beneath it, making the trophy’s bottom appear darker than the top. A reflection remained on the trophy’s right side, reinforcing its mirror-like finish. Light on the football highlighted the trophy’s top and linked the design to competitors’ ambition to claim the championship prize.
2020
Super Bowl Logo 2020
The 2020 Super Bowl logo gave the silver metal a lighter finish. Its color accents combined turquoise and pale gold with beige transitions. Muted shades created a hazy appearance. Shadows were reduced and the shine subdued, with a strong gleam remaining only on the football. The Lombardi Trophy represented the coveted prize, while the path toward it represented the development of professional skill.
To balance the Roman numeral LIV, the trophy shifted left, closer to the “L,” which represents 50. “IV” appeared on the right. Together, the characters formed 54. The numerals took on a sans-serif form with sharp, polished edges. Their surfaces projected slightly at the center, creating three-dimensional relief. The gray gradient faded almost to white, making the trophy look like carefully polished metal.
Sharp edges suggested focus, restraint, and a willingness to take risks. The numeral’s sans-serif treatment supported themes of freedom and openness, while the light tones conveyed fairness in competition. Turquoise and golden-beige shades added associations of strength, light, trust, hope, and calm to the trophy imagery.
The SUPER BOWL lettering below remained flat. It used a serif typeface with rounded outer contours. Inside the letters, angles remained predominantly at 90 degrees. They contrasted with the softer exterior and gave the inner openings a more rigid appearance. This combination of curves and angles connected the title design to the competitors’ determination to win.
2021
Super Bowl Logo 2021
The 2021 Super Bowl logo retained two color accents but changed their combination. A cool blue gradient replaced the warm yellow light on the Roman numerals, while the lower plaque became orange. The upper portions of the number transitioned from light to darker areas below. This contrast tied the design to the tension of a game that demands strength, speed, and precision.
The number LV consisted of two characters. Their strokes were thickened to fill the space left by the shorter numeral. The “L” and “V” were divided into sections of different shades, giving them faceted, three-dimensional forms with projecting edges. Irregular gray patches appeared over the silver gradient, resembling marble or granite. The stone-like pattern increased the impression of weight, while the substantial shapes conveyed the championship’s strength and longevity.
The Lombardi Trophy rose beside the “L,” retaining nearly the same appearance as in the previous version. A colored reflection shifted diagonally along the slanted edge of the “V.” Blue added depth to the surface. At the same time, silver highlights brought the image closer to the actual silver trophy. The pedestal’s side carried the NFL shield with a football, 8 stars, and the league’s name.
The orange rectangular plaque lightened the upper section’s visual weight. It contrasted with the cool tones of the numeral and trophy. A subtle gradient divided it into two areas, crossed by the white SUPER BOWL name. The title retained its sans-serif lettering and smooth curves. The bright background reinforced the sense of celebration and anticipation. At the same time, the rounded letterforms evoked football’s energy and the players’ pursuit of the title.
2022
Super Bowl Logo 2022
The host city took a prominent role in the 2022 Super Bowl LVI logo. Palm silhouettes appeared inside the Roman numerals against a warm dawn sky, referring to Los Angeles. After a series of silver emblems, the design introduced local imagery. Yellow and red connected the image to California sunshine and echoed the city flag’s colors.
LVI, identifying the 56th game, stood in front of the silver Lombardi Trophy. The heavy characters appeared to be cut from acrylic glass. The color transitions inside depicted dawn, while the edge treatment reinforced the impression of a transparent, three-dimensional material. Gray, red, yellow, black, and blue conveyed the game’s energy and the host city’s heat.
Details were reduced for digital media and small screens. Simplified forms helped the emblem retain its contours at small sizes and load faster. The colored illustration was concentrated inside the numeral, leaving separate space for the trophy and the lettering below.
The SUPER BOWL name appeared engraved on a dimensional light gray plate. The dark, bold uppercase sans-serif letters acquired sharp edges. Angular forms replaced the earlier curves, including the “S.” Wider letter spacing spread the name across the horizontal rectangular plate.
The update divided fans. Some interpreted the red areas on the trophy as blood splatters and found its appearance ominous. Others welcomed the departure from the uniformity of earlier emblems. The game took place in February during the Winter Olympics in Beijing, leaving organizers competing for viewers’ interest against another major sporting event.
2023
Super Bowl Logo 2023
Arizona became the theme of the 2023 Super Bowl design. The logo continued using local imagery introduced the previous season, connecting the game to its host region. Ancient rock formations from the desert state appeared inside the large Roman numerals. Sunset illuminated red rock mountains, while purple cliffs rose against a turquoise sky. Views of the American Southwest filled the familiar numeral shapes, pointing to the game’s location.
The sky combined turquoise, pale green, azure, and light blue. A gradient created smooth transitions between the shades. Rays spread outward from the Lombardi Trophy, connecting the sunset illustration to the prize finalists would compete for.
The overall structure followed the NFL’s established format. A long rectangular nameplate sat at the bottom, with the Roman numerals and trophy above it. To fit the large characters within the base’s length, the trophy shifted left. It stood between the “L” and “V,” behind the former and in front of the latter. The trophy was turned to the side, and the overlapping forms integrated it with the dimensional numerals.
The image followed the construction of the actual Lombardi Trophy. An oval football with turquoise accents rested on an elongated pedestal. The vertical surface carried the NFL shield and league name. Chrome-like areas shimmered in silver tones, preserving the prize’s metallic appearance amid the colored rocks and sky.
The SUPER BOWL name filled almost the entire gray plaque, which had a dark turquoise border. Both words appeared in bold uppercase lettering of the same color. The strong contrast between the dark text and light background kept the name legible on digital screens.
2024
Super Bowl LVIII Logo; Super Bowl Logo 2024; Super Bowl Logo 58
Las Vegas’s architecture and nighttime lights, host of Super Bowl LVIII in 2024, continued the event’s local design theme. The Roman numerals formed a semicircle reminiscent of Wynn Las Vegas and the Bellagio’s curves. The ends of the row receded into the distance, giving the number a three-dimensional appearance.
The silver pedestal and football separated LV from III. This gap let the first two characters read as an abbreviation for Las Vegas while still being part of the numeral LVIII. The trophy sat at the emblem’s center, linking the city theme to football. Its silver finish conveyed the game’s prestige and the design’s sophistication.
The reflective numeral surfaces echoed the gleam of hotels, casino lights, and the city’s nightlife. Highlights reinforced Las Vegas as a destination for luxury and entertainment. A large diamond, an eight-pointed star, and 7 small circles added another reference to the city.
2025
Super Bowl LIX Logo; Super Bowl Logo 2025; Super Bowl Logo 59
The 2025 Super Bowl LIX logo represented New Orleans through the traditions of Mardi Gras Indians and their beaded suits. The design connected the football championship to the city’s festival culture and the heritage of Native Americans, Afro-Caribbean communities, and West Africans. Its ornamentation drew on a tradition of expressing gratitude to Indigenous peoples for helping enslaved Africans.
Beadwork formed the basis of the illustration inside LIX, the Roman numeral for the 59th game. Artists first stitched the pattern in small beads, then translated it into artwork while retaining its textured impression. Yellow, turquoise, purple, azure, burgundy, and red bands formed an orderly pattern reminiscent of the festive clothing carnival participants wore.
The illustration referenced New Orleans history and architecture. A fleur-de-lis connected the emblem to French colonists. At the same time, flowing lines echoed the curves of the French Quarter’s wrought-iron balconies. Floral motifs in neon shades appeared alongside geometric shapes. Large, block-style LIX characters with fine outlines filled most of the logo and held the intricate ornamentation.
The silver Lombardi Trophy rose behind the Roman numeral, with a chrome-like shine, an oval football, and a vertical pedestal. Red-purple reflections from the adjacent “I” appeared on its surface. The “I” and “X” joined to convey football fans coming together around the championship game.
The SUPER BOWL name appeared below on a separate gray-and-white rectangular plaque. Bold burgundy uppercase letters used sans-serif forms with a mixture of smooth edges and angular sections. Curves softened the heavy lettering, while the disciplined letterforms supported the theme of athletic competition.
2026
Super Bowl LX Logo; Super Bowl Logo 2026; Super Bowl Logo 60
The NFL unveiled the Super Bowl LX emblem in February 2025, themed around the San Francisco Bay Area. The 60th-anniversary game took place on February 8, 2026, at Levi’s Stadium in Santa Clara. The design incorporated the Golden Gate Bridge, city silhouettes, and redwoods. This combination of architecture and nature represented the host region, and the NFL linked the logo to the Bay Area’s heritage when it introduced the design.
The large Roman numerals LX framed the colored illustration. Blue, magenta, yellow, and green areas overlapped, resembling layers of printing ink. The bridge’s outline crossed the lower portion of the emblem, trees rose along the sides, and blue sky filled the top.
The silver Vince Lombardi Trophy stood in front of the numeral, with a football atop a tall, tapering pedestal. The NFL shield appeared on its surface. Dimensional modeling and metallic highlights set the trophy apart from the flat, colored illustrations inside LX.
A silver bar with black SUPER BOWL lettering completed the emblem at the bottom. Wider spacing separated the bold uppercase letters. The base’s metallic finish echoed the trophy’s surface, connecting the prize to the game’s name.
2027
Super Bowl LXI Logo; Super Bowl Logo 2027; Super Bowl Logo 61
The 2027 Super Bowl LXI logo featured a sunset and an ocean wave, continuing the use of imagery drawn from the host region’s natural surroundings. The NFL unveiled the emblem on February 9, 2026, for the game scheduled for February 14, 2027, at SoFi Stadium in Inglewood. The Roman numeral LXI identifies the 61st championship game. The ocean imagery connects the design to Southern California’s coast and surfing culture. The NFL dedicated the emblem to Los Angeles residents’ perseverance.
Yellow and orange sunset tones fill the upper portion of the numeral. Below them, the water appears in turquoise, green, and dark shades. A wave descends on the left, passes beneath the trophy, and rises on the right. Its curl extends into the “I” and the upper-right section of the “X.” Sea foam, irregular bands of water, and a rough texture give the image the appearance of a printed illustration.
The LXI characters connect at the base. A red-orange outline follows their edges, while gold beveled facets add depth. The silver trophy overlaps the middle of the “X,” leaving its spreading diagonal strokes visible. Beneath the trophy, a silver bar runs with dark SUPER BOWL lettering. It supports the numeral and trophy, separating the richly colored illustration from the emblem’s bottom edge.