Swastik Logo PNG
A beautiful dance is evident in the film company’s emblem. Energy and flame, born of the dancers’ hand movements, charge the user and attract attention. The Swastik logo, adorned with a bindi, serves as a conduit for Indian culture.
Swastik Productions grew out of Siddharth Kumar Tewary’s shift from advertising to television. Raised in Kolkata, he studied at St. Xavier’s College and Symbiosis Film & Mass Communication in Pune, then worked in advertising and later in marketing at Sony Entertainment Television. There, he moved from promoting stories to producing them.
His first series, Amber Dhara, for Sony Entertainment Television, had a strong concept but did not turn a profit. Tewary changed course with Mata ki Chowki on Sahara One, which became a major success. He followed it with Agle Janam Mohe Bitiya Hi Kijo, a social drama about women in rural India that found a broad audience.
In 2009, Vivek Behl from Star Plus asked him to remake Mahabharat. Production took five years, incurred large debts, and exceeded the planned 128 episodes. The series aired from September 16, 2013, to August 16, 2014. They gave Swastik Productions a clear place in Indian mythological television, apart from companies such as Balaji Telefilms.
The studio later expanded with Suryaputra Karn, Karmaphal Daata Shani, Porus, and RadhaKrishn, all of which aired on Star Bharat from 2018 to 2023. Porus reached Hulu Japan and was sold in more than 14 countries. Tewary and his brother Rahul also built a studio base with over 25 sets across more than 25 acres. In 2022, Escaype Live for Disney+ Hotstar marked Swastik’s move into OTT, while One Life Studios pushed the company toward modern content and global distribution in over 50 countries.
Meaning and History
The founder of the production company understood that to become successful in cinema, you need to constantly attract attention to yourself. This can only be done through their work. But this is later; in the early years, a chip is needed to create the “wow!” effect for potential viewers. And he found such a mechanism – a name underlined by a shocking logo because it is associated with Nazi Germany.
The whole paradox of identity is that you expect one thing from such symbols (swastika), but you get something else – entertainment. After all, Siddharth Kumar Tewary turned the world upside down, turned everything upside down. His company is a separate universe where the law of template and cliché does not apply, since many still associate the swastika with Nazism. The center shows an eventful life, as in the series it produces, full of unexpected twists and turns.
In its short existence, the Indian film studio has had two logos. These are not different signs but the same, corrected to meet the genre’s requirements. They are bright, cheerful, extraordinary, going beyond the serious and boring. Indeed, according to ancient Indian beliefs, such a symbol denotes the sun and its annual turnover.
2007 – 2018
The first logo is a bright swastika, which echoes the company’s name. The lines that form it are medium-thick, not wide, unlike those in the Nazi symbol. And they have a different color palette. In the Indian version, it is life-affirming and joyful, even sunny.
The sun is located in the middle of the connecting strokes, where the maximum concentration of warm yellow tint is. Then, it diverges, forming a zone of light. At the ends of the stripes, uneven, torn strokes are visible and not the same height. The effect of aging is also present on the edges; there are also careless punctures and chipped scuffs. Four points concentrated near the center are also uneven.
The logo’s text section contains the company’s full name, ungrouped into two lines. The top row features the word “Swastik” in a sleek sans-serif lowercase font. At the bottom is the inscription “Production,” made in capital letters. The background of all elements is a barely noticeable light gray rectangle.
2018 – today
To finally cross out the association with Nazism and fascism, the designers used the Jain swastika. It is associated with Jainism, an Indian religion about the self-improvement of the soul to achieve eternal bliss and omniscience. This is a direct link to Nirvana. The emblem features a badge with tapered and slightly wavy ends. They resemble flames because they have the appropriate color and a gradient transition from yellow to red.
The style of the inscription remained the same: smooth, even, and chopped, with a beveled top on the “t” resembling the number “1”. Instead of a dot, the letter “i” has a convex square resembling a TV screen. And “k” consists of two halves: a pillar and an index arrow. “a” is missing a tail, so its right side is slightly raised.
Font and Colors
As a sign of personal identity, the production company chose a swastika, a cross with stripes of the same length forming right angles. She is the personification of the sun’s annual rotation, a synonym for Kolovrat. According to Hindu beliefs, the right-handed swastika is associated with the main celestial body and denotes a cosmic wheel with a fixed center around which life revolves. And the word “swasti” is translated from Sanskrit as “prosperity, a wish for good luck.” Such a symbol promises good and good, denoting four branches: knowledge, perception, happiness, and energy. The dots on it also represent the sun.
Swastik chose a simple, grotesque, and sleek typeface for its logo. To make it a unique font, the developers modified the outlines of some letters, removing the standard elements. The logo’s color palette is related to the theme of the sun and light. It has all the shades of fire: crimson, scarlet, orange, yellow, and golden.