Swe Fly Logo

Swe Fly LogoSwe Fly Logo PNG

Swe Fly: Brand overview

Swe Fly, a regional airline based in Nyköping, Sweden, was founded in 1994. Initially, its operations involved the use of a small fleet of turboprop aircraft.

Swe Fly first specialized in regional scheduled services within Sweden and expanded its flights to neighboring Scandinavian countries. The airline began operating flights from cities such as Malmö and Gothenburg to Stockholm.

In the late 1990s, Swe Fly switched to larger jets, such as the Boeing 737, which allowed the airline to expand to various international destinations throughout Europe.

In 2002, in an attempt to enter the low-cost market, Swe Fly rebranded and became Fly Nordic. In its new capacity, the airline expanded its operations, opening new bases in Finland and Norway.

By 2005, however, mounting financial losses forced Fly Nordic into bankruptcy. As a result, all operations were discontinued after 11 years of operation.

In its heyday, Swe Fly, or Fly Nordic as it later became known, operated a fleet of 11 aircraft flying regional and low-cost flights throughout Scandinavia and Europe. Despite its best efforts, stiff competition from big-budget airlines such as Ryanair and Norwegian proved too strong for the small carrier.

Throughout the 1990s and early 2000s, Swe Fly was a pioneer in the development of low-cost transportation in Scandinavia, but economic problems led to its demise in 2005.

Meaning and History

Swe Fly Logo History

1994 – 2005

Swe Fly Logo

If the name Swe Fly brings to mind Sweden, the logo serves as a reflection of the country’s flag. The designers took its central part, where two yellow stripes intersect, and the blue color is visible only on the edges. The geometric pattern forms one large rectangle and serves as the basis for the inscription “SWE FLY,” made in a legible bold sans serif font.

The logo design reflects the colors and shapes of the Swedish flag and is simplified to emphasize the brand’s commitment to efficiency and clarity. The choice of a bold sans-serif font emphasizes the company’s modern and straightforward approach to its business.