Swiggy Logo PNG
The Swiggy logo shows that the service is always close to where customers stay. Therefore, the delivery person will appear at any point on the map indicated by the buyer very quickly. Sociability and friendliness are encrypted in the sign.
Swiggy: Brand overview
| Founded: | July 2014 |
| Founder: | Sriharsha Majety, Nandan Reddy, Rahul Jaimini |
| Headquarters: | Bangalore, Karnataka, India |
| Website: | swiggy.com |
Meaning and History
The successful platform for online ordering and delivery of ready meals began in 2013. At that time, two friends (Nandan Reddy, Sriharsha Majety) created their web resource named Harsha & Nandan, Bundl Technologies. Its key task was to facilitate courier services and develop the transportation of goods to all country corners. But after a short period of work, the service was suspended and redesigned for food ordering services.
To stay afloat and be as confident as possible in the chosen direction, the friends turned to Rahul Jaimini and asked him for advice. Previously, he worked at Myntra, so he had a better understanding of industry nuances. In 2014, they jointly created Swiggy, as well as the parent holding company Bundl Technologies. Their firm began to grow steadily, quickly reaching large-scale population coverage.
What is Swiggy?
Swiggy is an Indian food delivery service headquartered in Bangalore. It has offices in more than one hundred major cities in India. The service has been operating since 2014 and has now opened a chain of stores of the same name.
All this is made possible by sophisticated logistics and focus on key resources. In 2020, during the coronavirus pandemic, the company also launched a home delivery site. The large-scale coverage of a large number of Indian cities is indicated by this service’s logo, which is made in the form of a marker – a location indicator on the map.
The personal logo of the company consists of two parts of equal importance – text and graphic. At the top, there is a “GPS-tag,” which is placed on the maps to indicate the desired geographical or administrative point. If you look closely, you can see that it is made in the shape of the letter “S.” It has the same characteristic depressions as the written sign, a clear demarcation into an upper and lower semicircle, connected in the middle by one common line. Because the mark has a drop-shaped structure, the segments differ in different sizes and are divided into narrow and wide zones.
The text consists of the name of the food delivery service. It is combined in color with the upper symbol and is, in fact, its decoding or written designation on the intended map. Therefore, the logo’s concept is to mark the place where you can order your favorite restaurant-level dish to your home or office. This approach to branding is very modern and in line with the spirit of the times since customers place orders mainly through digital devices – smartphones, tablets, laptops.
Swiggy: Interesting Facts
- Fast Expansion: It began in Bangalore and now reaches hundreds of cities across India, making it a huge food delivery platform.
- Tech Power: Swiggy’s success comes from using smart tech to manage orders and deliveries efficiently, making things smooth for customers and the company.
- Swiggy Super: This subscription service offers benefits like free delivery and no surge pricing, aiming to keep customers happy and coming back.
- Wide Variety of Food: Swiggy works with various food places, from street vendors to fancy restaurants, offering many food choices.
- More Than Food: Swiggy has also started delivering groceries with Swiggy Stores and other items with Swiggy Go, meeting more customer needs.
- Pandemic Response: Swiggy introduced contactless delivery during COVID-19 to ensure safety and expanded its grocery delivery to help with the increased demand.
- Eco-Friendly Steps: The company is working on reducing plastic waste by offering eco-friendly packaging and a cutlery opt-out option.
- Boosting the Gig Economy: Swiggy offers flexible work for many delivery partners and supports them with health insurance and financial help.
- Creative Ads: Swiggy’s marketing is known for being fun and relatable, using social media and other platforms to connect with people.
- Big Investments: Swiggy attracts a lot of investment and is valued at billions of dollars, thanks to venture capital and private equity support.
- Learning from Data: Swiggy uses its order data to get insights into what people like to eat, helping with menu planning and marketing.
- Swiggy Access: To fill gaps in food availability, Swiggy Access gives kitchen space to restaurants in areas where their food is wanted but not yet available.
Swiggy’s rise from a startup to a big name in India’s food delivery scene shows the impact of using tech, innovation, and understanding local needs. Its growth into new services shows Swiggy’s ambition to be more than just about food delivery.
Font and Colors
Swiggy’s typography is based on a modified typeface from the Futura family. Some letter variants were used exactly – for example, “W” and “Y.” Others have received minor changes – the “G” has a square bottom stroke with no protruding element. The rest of the characters were transformed according to individual requirements – the upper segment of the “S” in the inscription was reduced.
The color component is also personified: the company uses a shade that is not used by competitors but is very close to the theme of food. It is pumpkin, orange-yellow – soft, reminiscent of the color of baked goods, and giving a subconscious impetus to ordering dishes from this particular representative. This scale is called Pumpkin (Hex: # FC8019) and is used for both graphic and verbal elements.
Swiggy color codes
| Safety Orange | Hex color: | #fc8019 |
|---|---|---|
| RGB: | 252 128 25 | |
| CMYK: | 0 49 90 1 | |
| Pantone: | PMS 151 C |
What is the Swiggy mean?
It is India’s largest online home delivery service and, more recently, a chain of specialty stores.
How do I add a restaurant to Swiggy?
You need to go to the official website, find the “Partnership” line at the bottom and click on it. Then enter the name of your restaurant, the city in which it is located, and basic data. Then click on the “Send” button, and provide the necessary the documents.
What is the logo of Swiggy?
The logo is a single “S” shaped as a vertical mark on the map. The letter has a double meaning: it conveys the name of the Swiggy service and the type of its activity – food delivery to the specified addresses.
How do I order Swiggy online?
To place an order, you need to open the Swiggy app or visit its website. Then click on the “Find me” button or enter your location, select the desired dishes from the list, click on “Place an order,” and, if necessary, provide additional information.
