dark side Logos and Brands

The dark, forbidden, and provocative side of branding is the theme of the “Dark Side” section. This category brings together brands and projects whose visual image or concept evokes the dark side, whether through a cult franchise reference, a metaphor for duality, or the aesthetics of darkness built into the logo. Logos may contain silhouettes, split shapes, masks, and symbols associated with antiheroes, hidden threats, or forbidden knowledge. Some brands use the concept of the “dark side” ironically. In contrast, others build their identity around it, attracting an audience drawn to the aesthetics of transgression and the violation of familiar visual norms.