energetic Logos and Brands

Vigor, energy, and a surge of strength as a brand promise unite the companies in the “Energetic” section. Manufacturers of energy drinks, sports supplements, and tonic products build their logos around symbols of lightning bolts, flashes, and pulsating lines. Red Bull with two bulls, Monster with a clawed letter M, and dozens of lesser-known brands have made visual aggression and explosive presentation the norm for the category. The signs in this section are aimed at an audience seeking instant momentum and convey a sense of awakening through sharp angles, jagged contours, and deliberately tense forms.