five-letter Logos and Brands

Brand names consisting of exactly five letters are grouped in the “Five Letter” section. Apple, Gucci, Pepsi, Intel, Adobe, Rolex, and many other brands are included in the selection based on the formal criterion of the length of the logo’s verbal part. Five-letter names occupy an intermediate position between short three- or four-letter abbreviations and more elaborate verbal constructions, and in marketing practice are considered easy to pronounce and remember. An analysis of the logos in the selection shows how brands from completely different industries, from technology and fashion to food and automobiles, solve the problem of visually designing a compact five-letter name.