Mercedes-Benz Stadium Logos and Brands
Mercedes-Benz Stadium in Atlanta, Georgia, home to the Atlanta Falcons (NFL) and Atlanta United (MLS), is featured in the “Mercedes-Benz Stadium” section. The facility, with a retractable roof shaped like a camera diaphragm, opened in 2017 at a cost of $1.6 billion and has become an architectural landmark of the city. A naming rights agreement between Mercedes-Benz and Falcons owner Arthur Blank cemented the three-pointed star on one of North America’s most technologically advanced stadiums. The section highlights the visual integration of the automotive brand into the identity of a specific sports facility.