night program Logos and Brands

Late-night television shows occupy a distinct niche in the media industry, and the “Night Program” section features the logos of nighttime broadcasts.

Such programs are broadcast in evening and nighttime prime time, are built around a talk-show or entertainment-interview format, and have a visual identity distinct from the broadcasting channel. The emblems of night programs convey the atmosphere of late-night broadcasting, the studio format, and the host’s authorial style. An analysis of their logos shows how television shows build an independent brand within the broadcasting network.